Shopping Ideas Archives

The Stripe Tease collection by Boutique Living bedecks the bedroom in an eclectic mood of stripes

A bedroom that you never want to leave. A bedroom you want to take a double look at every time you enter. A bedroom that brings you closer to getting that perfect beauty sleep every day. These are a few sleep-perfect goals that Boutique Living plays with at its core. Decking the bedroom in a striking play of vibrant stripes is the latest Stripe Tease collection by Boutique Living, an exclusive lifestyle and home linen-focussed endeavour from the house of Indo Count Industries.

Stripe Tease collection by Boutique Living is equal parts colourful and sophisticated

The celebrated company boasts bold, gorgeous linens with its recent boutique bedding series belonging to the brand’s Vogue Living range.

The linens extending from 300 thread count to 1,000 thread count, the brand sports a superior selection of bed sheets, comforters, pillows, towels, coverlets, and fitted sheets in both bolder and subtle styles as per the customer’s preference.

Stripe Tease collection by Boutique Living models prime percale pure cotton textile

Patterned from prime percale pure cotton textile, Stripe Tease collection introduces an elegant ever-classic energy modelled in a contemporary character in every chamber.

Inviting appeal and allure, the collection’s design expresses an adventuresome yet sophisticated aura. The trendsetting assortment of classic comforters and bed linens model a magnetising sense of aesthetic, offering consumers style-forward inspirations to upgrade their bedrooms attractively.

A medley of colour schemes ranging from red-blue, baby pink-grey, bright orange-red-black to even a grey-blue, dark blue, the linen set offers options for every bedroom

Forward on style and technology, the bed linens from the Stripe Tease collection are distinctly artsy

Warranting an unparalleled experience of catching a satisfying shuteye, Boutique Living reiterates Indo Count’s ethos in classy and comfortable beddings for the Indian market. Featuring airy featherweight pure fabrics that flaunt anti-viral and skin friendly properties, the Stripe Tease collection is also fade and shrink resistant ensuring an ethical element in its enduring material.

Stripe Tease collection is craftes with airy, pure fabrics with anti-viral and skin friendly properties

Unveiling a playful palette in a sundry of colour schemes ranging from red-blue, baby pink-grey, bright orange-red-black to even a grey-blue, dark blue, the linen set offers a selection for every bedroom setting.

High fashion and absolutely snug, the bed linens in the Stripe Tease collection make every bedroom ahead in the linen game

Tracing trendsetting styles, adding the perfect amount of opulent oomph to the bedroom, Boutique Living’s Stripe Tease collection uses percale in its design story.

The linens at Boutique Living feature 300 thread count to 1,000 thread count

“Strip Tease is truly the essence of the high fashion and trailblazing range that is meant to be Vogue Living. Stripes are a classic piece of statement fashion that can never go wrong when paired with bold and bright colours,” shares Rajiv Merchant, President, Domestic Retail, Indo Count Industries Limited.

Explore more about Stripe Tease and Boutique Living here

This stunning series of light fixtures by Emanate Home manifests a unique energy of design

Imagine a home imbued with the inviting warmth of artistic lights while you indulge in the favourite spaces of your abode—the experience of sitting surrounded by cosy, gorgeous lighting is unmatched. This is where Emanate Home steps in the spotlight!

Magnificent, modern and made in India, the lighting marvels brought to life for the homes of today by Emanate Home make a strong case for design that is functional and aesthetic in its core. The brand, a brainchild of Monis Ahmed, has been manifesting the ‘Made in India’ culture in its ethos long before it was merely a term a few years ago.

Envisioning one-of-a-kind light fixtures in its extensive portfolio, Emanate Home is driven by the philosophy of ‘innovate to dominate’, invariably striving to devise unparalleled designs.

Kris Kross chandelier by Emanate Home at the Chennai home

The piece de resistance at The Rock House in Chennai by Aamir Sharma of Hyderabad-based interior design firm Aamir and Hameeda undoubtedly are the neoteric works of art in form of lighting fixtures customised and selected by the accomplished team at Emanate Home.

Embodying a sense of divine drama in the dining room is a custom chandelier sketched by the adroit Aamir himself. Taking over a total of three months to piece it together, the ‘Kris-Kross’ chandelier fits into the structures and textures of the space seamlessly, flaunting a familiar energy alike to the one featured throughout the home. Finally fashioned in alabaster as an alternative to acrylic after multiple trial and errors in brass, wood, and concrete, the significant fixture is functionally beautiful.

Crafted in alabaster instead of acrylic after multiple trial and errors in brass, wood, and concrete, the light fixture is functionally beautiful

At the serene setting in the spa section of the residence stands out the Geometric Sky piece solicitously selected by Sharma from the brand’s upcoming Abstract Collection. Bringing the room together flawlessly, the fixture complements the relaxing ambiance of the space superbly. A sight for the eyes as one soaks in the rock jacuzzi, the subtle beauty of the Geometric Sky fitting is enhanced by the light alabaster veins in its design with a dainty antique frame adding to its beauty.

The ‘Kris-Kross’ chandelier fits into the structures and textures of the space seamlessly

Paying homage to the basic shapes we encounter in our daily lives, the dynamic nature of the Abstract collection comprises a medley of distinct materials ranging from marble to onyx or even alabaster, each narrating stories of their own depending on the space they are set in.

Geometric sky light from the Abstract collection by Emanate Home

Last but not the least, the Light Beam serves as a stunning state-of-the-art device spread over the two bifurcated units of the lush living room. One section exuding an elegant aura, plush with Italian furniture, and the other more minimal with concrete blocks crafting its seating. Framed in a brass sheet material and cast brass in its centre, the unfinished fitting is left raw to let it age naturally over time. Its prominent yet slim dimensions do not add any unnecessary weight to the space. Illustrated in an illuminated base of alabaster, the light beam is consistent with the rest of the lights matching the theme of the home.

Chaperoning warmth and life into any and every space they are fitted, the lighting fixtures from Emanate Home doubles up as objects of art animating and revamping even the smallest of spaces.

Explore more about the unique light fixtures by Emanate Home here

Sources Unlimited adds to its trove T-Tables by Bosa that are practical, chic and luxurious

One thing about the tables, they always turn. So next time, you find yourself turning tables at home, make sure they make heads turn, too. Sources Unlimited has the perfect furniture solution for this with the unveiling of its new range of tables by Bosa, titled T-Tables.

The collection designed by Spanish artist and designer Jaime Hayon, changes the outlook of coffee tables from dull, monochromatic to quirky and chic. At its core, the T-Tables are functional, simple and organic. With an aim to transform formal and functional conventions into new interpretations, this series of charming coffee tables are easy to hold and move around. Bestowing interior spaces in pops of colour, this range is ideal for any segment of the house, be it formal or informal spaces.

T-Tables by Bosa available at Sources Unlimited

Crafted as an auxiliary small table, the T-Table is suitable for every occasion. Designed astutely and available for buyers in three different sizes, the smallest, petite table works fittingly well as an objet’d art or accessory to be placed on shelves and racks as decor. These pieces hold the charm to instantly change the design dynamics of a living space.

With soft round edges, different finishes and distinct height and widths, these tables render an illusion of a bunch of mushrooms in a forest. The use of geometric patterns and vibrant colours stands out against any backdrop. Glossy metallic shades like copper, gold and white envelop the top and enhance the motifs.

The pop of colours fused with soft glaze on T-Tables adds to the aesthetic of homes

The brand’s research and expertise manifest the tables in a dapper mood communicating positivity and joy. It’s time to add pep and pizazz to dull corners or give that prim sofa an eccentric companion with these striking yet practical coffee tables that exhibit elegant designs and luxurious materials.

Bosa has been helming the space of ceramics globally. Being an Italian brand that manufactures ceramic decor and accessories, the creative language at Bosa is expressed with its ceaseless experimentation with the craft of ceramic. The brand’s objects in one glance double up as works of art and are made entirely by skilled hands using the age-old techniques of ceramic making. With a multitude of shapes, curves and patterns splashed with serene colour codes, Bosa brings the elegance of ceramics to modern and traditional homes in an all-new light.

Available in Mumbai and Delhi outlets, the collections presented by Sources Unlimited bring the best of international furniture, accessories and lighting solutions to the Indian market.

India Revive—The Weaver X Akari Studio reimagines the Indian heritage in its new range of hand knotted and hand tufted rugs

We can only imagine how intriguing it would be to mirror the diverse colours and cultures of India on the tapis of snug carpets. And this is precisely what The Weaver, a made in India brand adept at crafting customised rugs and carpets, holds indisputable expertise in.

The Weaver has recently introduced its striking collection of rugs, dubbed India Revive that is completely conceptualised and created in India. With every piece made with meticulous attention to detail and plenty of love for the local craftsmanship, the handmade rugs are fashioned with traditional weaving techniques mapping the heritage-rich destinations of India from west to east and north to south.

India Revive through and through is conceived with a powerful collaboration of the creative minds at Akari Studio in collaboration with The Weaver. Akari Studio is a young multi-disciplinary design studio that has drawn inspiration from the eclectic treasury of art, heritage and architecture and doused every rug in the captivating sea of aesthetic intricacies, resulting into The Weaver X Akari Studio’s India Revive edition that surfaces as every home’s dream addition to the living space.

hand knotted rugs by The Weaver X Akari Studio — A striking rug from The Weaver X Akari Studio collection dresses up the floors of a home setting

That is, if one has ever sought to traverse the boundaries of and dive into the heart of the country’s proud heritage through home decor and furnishing, this collection is the answer, featuring beautiful hand tufted and hand knotted rugs imbued with textures, patterns and crisp finishes that narrate the riveting tales of Indian legacy at every glance.

On the newest launch trajectory of The Weaver X Akari Studio are a multitude of collections that all spell the magic of Indian heritage in its truest sense.

Genda Phool, Herbs of the Sun

That one family of flowers that festoons the festivities and cultural occasions in the majority of Indian homes is marigold, or how we like to dearly call it genda phool. The latest collaborative creation by The Weaver X Akari Studio pursues to outline the timeless beauty of these vivacious orange flowers in its collection ‘Genda Phool’, comprising of Wool and Silk hand knotted rugs.

Baoli, Water Temples

The majestic lands of India have often unveiled the grand yet humble stepwells, usually used to store and conserve water, called Baoli. But more than anything, these water reservoirs also stand as stellar examples of India’s architecture, giving impetus to The Weaver X Akari Studio’s collection ‘Baoli’, where the hand knotted and hand tufted rugs contour the lines and geometry of these structures to bring the drama of ancient architecture home.

Jaipuri Khidki, The Pink City

With colours, traditions, monuments and historic tales galore, Jaipur is Rajasthan’s treasured gem. The Weaver X Akari Studio in its endeavour to interplay this cultural symphony creates ‘Jaipuri Khidki’, a range of hand knotted and hand tufted wool and tencel rugs that model clean lines and curves and become a window into the poised opulence of the Pink City.

Bandhej, Bandhini

Reimagining their own version of the exquisite tie and dye art of India, Banda, The Weaver X Akari Studio bring forth ‘Bandhej’ collection of rugs, hand tufted and hand knotted in wool, bamboo silk, tencel, that seamlessly dive into an animated pattern play.

Click here to explore more about these enchanting heritage-inspired rugs by The Weaver X Akari Studio

Pure Earth by Boutique Living is a refined bed linen range laced with organic and eco-friendly elements that every home will love

One word that has earned a permanent spot in everyone’s vocabulary today is ‘lifestyle’. In the last few years, a certain aspiration to lead an elevated lifestyle that feels good, looks good and inspires others to make similar choices has taken centre stage. And one imperative segment of this way of life is choosing greener, more eco-friendly alternatives in our daily routines. boutique living

Imbued precisely with this philosophy in concept and in action is Boutique Living and their environmentally conscious range of bed linen dubbed ‘Pure Earth’.

Boutique living organic bed linen — Boutique Living launches Pure Earth, a sustainable range of bed linens; Photographs by Boutique Living

Boutique Living is launched by Indo Count who specialise as end-to-end bedding providers focussed on creating all-encompassing sleep experiences. Boutique Living takes pride in its expertise in refined bed linen and offering the finest quality of bedding to the modern, discerning Indian consumers, who equally value their restful hours in the bedroom as much as their work hours. That’s where the brand steps in with its assortment of organic linen designs that you just can’t help but fetch one (or more!) for your bed, too.

Their repertoire encompasses some of the cosiest and chic-looking bed sheets, comforters, draw sheets, coverlets and fitted sheets.

The brand’s latest collection of sustainable linens ‘Pure Earth’ fits like the perfect piece of puzzle for homes that value nature and green practises. Available in 100 percent organic cotton linens, comfort becomes synonymous with the entire range. Draped in excellent softness, thanks to the premier quality of organic linens, every creation in Pure Earth collection shows high absorbency rates, while being light and allowing ventilation for a sound sleep. Turning attention to the alluring colour palette of ‘Pure Earth’ range, one can deck up their beds with hues such as earthy greens, blues, whites, beige, grey and more.

With a thread count of 300, the organic linens are carefully crafted with non-sulphur based materials synthesised from agricultural, herbal and food waste, including wastes from cotton seed, almond nutshells, palmetto fruit waste and more. This ensures that the major ambit of farming wastes is converted to use for the process of crafting Pure Earth linens.

Elaborating on the new collection, Rajiv Merchant, President, Domestic Retail at Indo Count Industries, says, “As a brand we not only care about our customers but also the planet we live in, Pure Earth is our attempt at blending ecologically viable merchandise with the sublime design language and impeccable quality we are known for”.

Luxurious, minimal and elegant, the linen augments the mood of the home, infused with six shades that are easy on the eye and kind on our planet. Devoid of any traces of chemicals, that is zero chemical intervention, the dyes also contain end-to-end traceable properties enabling environmental accountability. The linens are not only nature-conscious but are also easy on the pockets that every home and consumer would love to own for its favourite space, bedrooms, where leisure, creativity and work hours all come alive at once.

Click here to explore more about the Pure Earth range by Boutique Living

The Sleep Company’s SmartGRID technology is breaking new ground by combining technology and comfort to transform how we sleep

A good night’s sleep is just as important as regular exercise or a healthy diet. A human being on average sleeps for roughly about 25-26 years in a lifetime When assessing sleep, the quantity of sleep has often been the subject of many studies while the quality of sleep has not received similar attention.

As the surface that cushions us when sleeping, we seldom forget to give heed to the quality of the mattress that our body rests on. That’s where the innovation-driven brand, The Sleep Company, enters the sleep scenario.

One of the most reputable and fastest growing names in the space of comfort solutions and sleep focussed products, The Sleep Company was founded in 2019. They take pride in designing and manufacturing a wide range of products that strive to redefine the quality of sleep.

The Smart Ortho Mattress comes in three standard sizes and can be customised as well; Photographs by The Sleep Company

To upgrade your sleep quality several notches up, the brand crafts its mattresses with the SmartGRID technology, an outcome of extensive research to guarantee the customers happy hours of sleep. Dubbed as India’s first and only SmartGRID Mattress, it is designed to give softness and firmness at the same time.

The GRID structure offers 80% more airflow then other mattresses and ensures you sleep cool all night. It has better adaptivity as the GRID gives instant rebound to your body’s movements in tossing & turning during your sleep and thus helps you to enjoy a peaceful and undisturbed sleep.

Available in selections of Smart Luxe, Smart Ortho and Smart Luxe Hybrid, the mattresses offer a host of unique features in comparison to the widely used memory foam-based mattress products.

Being the first of its kind, the SmartGRID Mattress is designed to adapt to one’s body shape and provide back support; Photographs by The Sleep Company

With a thorough understanding of the requisites behind a good night’s sleep, The Sleep Company crafts customised mattresses to target specific issues. In The Smart Ortho Mattress, each layer is scientifically designed to provide relief to all pressure points and reduce back pain. The Smart Luxe Mattress offers maximum comfort and Smart Luxe Hybrid Mattress gives better comfort and rebounce to give the feeling of a luxurious seven-star hotel mattress.

Over the past year, urban lifestyles have dramatically changed, resulting in more emphasis on consumers’ health, with sound sleep being an essential. The SmartGRID technology is not just limited to mattresses but extends itself to The Sleep Company’s array of pillows and cushions. The Cervical Pillows that are designed with SmartGRID to help relieve head and neck pressures after a long day’s work. The premium range of soft and cuddly pillows featuring SmartGRID technology have a unique high-low design that effectively meets everyone’s sleep needs.

The Smart Seat Cushion perfectly fits all types of chairs and conforms to the body curve design aiding a correct sitting posture; Photographs by The Sleep Company

An innovation of disruptive technology, the portable seat and back cushions integrated with SmartGRID, perfectly fit all types of office chairs, car seats or aeroplane seats. The Ergonomically designed SmartGRID Cushion ensures that your spine is aligned for the maximum comfort and back support. These cushions definitely represent the future of dynamic seating with SmartGRID technology, cooling air channels, convenient cleaning, and a premium looking anti skid cover.

A product fitting today’s urban lifestyle, the Smart Back Cushion provides ultimate comfort for the lower back; Photographs by The Sleep Company

The Sleep Company also offers a wide and premium range of comfort bedding accessories which includes; Organic Bamboo Fitted Sheet, Luxury Knitted Blanket, All-Weather Comforter and Bamboo Mattress Protector.

A new addition to The Sleep Company is the sleek Suzzette Premium Wooden Bed curated from highly engineered wood. Paired with the SmartGRID mattress, the mattress bundle is the perfect addition to transform your room into a tech-forward, luxurious space.

The Sleep Company is all set to elevate your sleep experience with their upcoming launch of Smart Adjustable Bed, designed for all-around comfort whether you are sleeping, reading, watching TV, or just relaxing.

Click here to explore the The Sleep Company and its sleep-perfect products

For eclectic homes splashed with Indian crafts—Royale Play Taana Baana wall textures set the tone for the festive season

A home witnesses the birth of countless journeys, stories, ideas and emotions. On occasions as special as our favourite festivals, it is only natural to swathe every corner of the home with elements that feel personal, tell a story of essence and look phenomenal at every glance. This festive season, to lend an unmissable, arresting appeal to the walls of your home, Asian Paints Royale Play brings to the fore a unique collection of exquisite wall textures—Taana Baana.

Inspired by the glorious heritage of Indian crafts and weaves, Taana Baana is a work of art that will invoke a sea of emotions and memories, wrapped up in enchanting colour and texture play to adorn your home.

From the quintessential charpais and the omnipresent wicker baskets we keep fruits and flowers in, to grandma’s priceless ikkat saree and the bandhej dupatta in a bride’s trousseau, Taana Baana draws inspiration from precious crafts to adorn our walls and lives.

Bring in a splash of colour and culture to your home with the Bandhej wall texture from Asian Paints Royale Play Taana Baana; Photograph courtesy Asian Paints

Taana Baana translates to warp and weft, which refers to the orientation of any woven fabric. It is what forms the basic components of weaving, turning thread to yarn, yarn to fabric, and fabric to lifestyles. The new collection presents a selection of 8 elegant wall textures that are a tribute to the crafts and art forms passed on through generations of skilled artisans.

Enliven your home walls with Basket weave texture that onlookers can’t help but marvel at, with Asian Paints Royale Play Taana Baana; Photograph courtesy Asian Paints

Be it age-old traditions or contemporary homes, Taana Baana finishes are novel, imbued with artsy, cultural hints that aptly represent all parts of India. The wall textures come in multiple shade combinations in metallic and non-metallic variants. The sheer multitude of the range makes it an ideal pick to introduce a personal touch with a modern outlook to living spaces.

Embrace the detailing of Indian artwork blended seamlessly with elegant colours in form of Ikkat wall texture from Royale Play Taana Baana; Photograph courtesy Asian Paints

Each wall texture is seeded in a striking concept, derived from a dextrous native craft that was popularised either by a state or a group of craftsmen. The ‘Charpai’ wall texture illustrates the criss-cross weave of the restful woven charpoys seen widely across homes in North India. The ‘Palm Weave’ wall texture takes hints from the chevron weaves of the giant palm leaves along the Indian states of Goa and Kerala.

Blend textures of Madras Checks in more than one way with Royale Paint Taana Baana’s exquisite range of wall textures inspired by Indian handicrafts; Photograph courtesy Asian Paints

The ‘Bandhej’ wall texture is inspired by its namesake ancient tie-dye form, still prevalent and in vogue today, originating from the lands of Rajasthan and Gujarat. The ‘Basket’ texture delineates the states in the northeast known for their distinctive, meticulously twisted and woven cane and bamboo handicrafts. The ‘Madras Checks’ wall texture preserves the essence of the timeless plaid weave, a staple in the Southern states of India.

Reminiscent of the breezy coastlines of India, the subtle yet mesmerising Palm Weave texture will make every day feel like a picturesque holiday; Photograph courtesy Asian Paints

The threadlike texture and inherent asymmetry of the ‘Ikkat’ wall texture remarkably outlines the beauty of the loom native to Andhra Pradesh, Telangana and Orissa. The ‘Pompom’ wall texture, dives into the warm aesthetics of the cool northern states of Ladakh, Kashmir, Himachal Pradesh and Uttarakhand.

Deck your spaces with a celebratory spirit with the Pompom texture that augments the mood of any setting; Photograph courtesy Asian Paints

Like the uninhibited spirit of the silkworm, the ‘Tussar’ wall texture flows effortlessly to splash an abundance of luminosity and depth to large walls. It beautifully captures the luxury and awe-inspiring character of the Tussar silk produced in the Eastern states of Bihar and Jharkhand.

A perfect addition to a contemporary setting, the Tussar texture exemplifies a free flowing luxury and minimalism; Photograph courtesy Asian Paints

Welcome the festive season with panache and revamp your abode with Tussar, a one-of-a-kind wall texture from Royale Play Taana Baana; Photograph courtesy Asian Paints

Speaking about this exceptional collection that reinvents the eclectic crafts forms from across the breadth and length of India, Amit Syngle, MD and CEO, Asian Paints Limited says, “We at Asian Paints are pleased to share ‘Royale Play Taana Baana’, a truly special collection of wall textures inspired by the heart and soul of India- the artisans and their handicraft. The seamless transition of these crafts to our walls will not only create a strong sense of belonging, but also a unique décor theme – something that is indigenous and contemporary. The collection will fit into Indian homes with ease and will evoke fond memories.”

Click here to explore more about Royale Play Taana Baana

SPACES launches Air Purifying Range of bed linens—a collection that promises pure air and happy sleep

When you breathe better, you sleep better—this is a special but imperative endeavour that the premium home linen brand SPACES is striving to bring to every home with their new, major breakthrough in the space of home linens. The brand has launched a novel Air Purifying Range of home linens which purifies the harmful air in your room to let you enjoy a healthier and comfortable sleep. An essential at every home, this innovative range of linens by SPACES comes at a time when precaution against poor air quality is actively required.

The new home linens are available as bedsheets and comforters, created in collaboration with Primlab, located in Spain. Aptly dubbed as Air Purifying Range, every linen in the collection has been made with CO2 Pure—an innovative and patented 100 per cent natural mineral compound, mixed and soaked in the raw material of the bedsheets and comforters, which actively filters and cleanses the air in the room by converting harmful greenhouse gases such as excess Carbon Dioxide (CO2), Nitrogen oxides (NOX) and Volatile Organic Compounds (VOCs) into harmless elements.

Wake up to a lively morning as this blue bed linen, in quirky textures and patterns, relieves sleep-stress and air quality agonies; Photograph courtesy Welspun

These linens by SPACES have also undergone rigorous anti-bacterial and anti-odour layering, which guarantees protection against bacterial growth and respiratory ailments. Bedsheets and comforters that one would love to snuggle up in all day long on weekends or find a cosy spot on bed after a long day at work, are made to provide ultimate comfort to an individual or a family using it. It is soft and plush to touch and is skin-safe, created with 100 per cent cotton that remains effective for up to thirty washes.

Featuring aesthetics of ocean bed, this bed linen provides stress-free sleep, decontaminating the air quality; Photograph courtesy Welspun

Beyond delivering the benefit of enjoying a sound sleep, SPACES Air Purifying Range is also a smart way to add a pop of colour and aesthetics to the home. The linens come in a choice of attractive designs and fascinating colours to suit your decor preferences and complement your bedroom interior seamlessly, so that you breathe fresh air and sleep happy in a home that reigns supreme in decor elements as well.

Practise yoga and meditation with the help of this unconventional bed linen, enabling you to stay fit and fine; Photograph courtesy Welspun

Who knew that linens could bring such a big difference to life! Break the traditional sleeping patterns with the new SPACES Air Purifying Range of home linen collection.

**Co2pure Bed-linen are tested by the University of Alicante’s TechnicalResearch Services (SSTTI), Spain for adsorption measurement of CO2. Tested forAnti- Microbial (AATCC 100) by Intertek India Pvt. Ltd, lab, India. Results might vary due to different environment conditions, washing pattern and usages. Effective up to first 30 washes.
Co2pure is the Trademark of Primlab Global S.L

Click here to explore the selection of SPACES Air Purifying Range of home linen

J&Y Fabrics weaves subtlety with a hint of extravagance in their latest home fabrics collection

At J&Y fabrics, combining individual concepts to come together and create a unique product is the modus operandi. The latest J&Y Fabrics collection features a fun blend of concepts, designs and patterns that are usually seen individually or as a recurrent concept.

Homes are spaces to rejuvenate and reset after a long, hectic day either at work or otherwise. To find comfort and peace for the body and soul, one element that works its magic is undoubtedly the home textiles, the unsung heroes of a perfect home setting. The correct permutation and combination of fabrics can deftly set the vibe of a space—and J&Y Fabrics knows the secret to elevate the look and feel of a home with its artsy furnishing fabrics.

For J&Y Fabrics, fabrics have the potential to bring any design dream to life and render a home with an unmissable personality that catches the eye. Keeping this in mind, the brand has launched its latest collection of home textiles that match a wide spectrum of design and colour schemes.

Render your spaces with a dream-like mood with J&Y Fabrics’ reliable and promising range; Photographs courtesy J&Y Fabrics

The collection sports a fine array of natural materials. Basic tones and subdued patterns can never not be essential. While this elegant range makes for an ideal pick for a minimalist decor enthusiast, the fabulous assortment of prints in myriad colours will also make an attractive pick for the lovers of maximal decor, too.

The great Indian celebrations are incomplete without a little shimmer and shine. Variety might as well be the middle name for the collection. To cater to the spirit of the festive season, the collection also introduces alluring metallic textiles that can be used on curtains, cushions or any other décor element.

Natural material range from J&Y fabrics are the perfect choice for minimalist interiors; Photographs courtesy J&Y Fabrics

J&Y Fabrics’ new collection is focused on providing versatile textures and patterns that will set a spectacular tone for any space. Imagine coming home and being greeted by tasteful and breezy curtains on your full-walled windows, or laying in bed on holidays amidst dark drapes that make the room feel cosy and perfect to sleep in.

Strike a chord between extravagance and subtlety with J&Y Fabrics’ newest collection; Photographs courtesy J&Y Fabrics

More often than not, it’s a dilemma to go all out or go subtle. With J&Y Fabrics’ you don’t have to choose between maximal and minimal. The products will equip you to balance subtlety and extravagance with great ease— curating a dream-like beautiful space can now be anyone’s reality.

Click here to explore more about the collection

Seize a feeling of longing through the furnishing fabrics collection created by Sabyasachi for Nilaya by Asian Paints

Designed by Sabyasachi for Nilaya by Asian Paints, the Heartland Collection is a range of furnishing fabrics that is rich in design and layered with craftsmanship that harks back to the enchanting era of yore. Cut to the present—the collection Thar, Makhmal, Soofa, Hazaribagh and Chowk flaunt artistries that India has been holding close to its heart for years. For instance, inspired by the skillfully painted fabrics of Coromandel coast, Mukherjee has conceptualised the Coromandel Velvet that comes under the Makhmal collection.

Amit Syngle, Managing Director and CEO of Asian Paints says, “Asian Paints has always been on the walls and has been working around so that it can now be between the walls and get into the share of space within the home.” He adds, “We also wanted to help the consumers make their dream homes come alive through a range of furnishings which are suited for various design preferences and give a wide variety of options to the customer.”

Design and patterns that ornament the entire Heartland range reflect convergence of diverse Indian cultures, peppered with an eclectic theme that Mukherjee has meticulously focussed on to ensure that each fabric suits the individual tone and tenor of homes.

With the Heartland Collection, Sabyasachi and Nilaya by Asian Paints weave a visually striking story of Indian culture, with patterns and motifs that enhance the visuals of a home

Similarly, designs like the Herat Striper, Bolpur Makhmal and the Pashm Damask, all from the Makhmal range, a collection of the most coveted velvets, nudge one back in time and embrace its beauty. Mukherjee himself associates some of his ideas and inspirations with the luxurious charm of old Kolkata as well as the traditions that were practiced by the miniaturists from the colonial-era Murshidabad.

The exquisite Gulbag Velvet furnishing fabric that drapes both the plush sofa and cushion is a part of The Makhmal Collection

The Thar, Makhmal and Soofah collections that complete Heartland celebrate the beauty of classical motifs, deftly reinterpreted and hand painted by artists from the Sabyasachi Art Foundation. They bring forth a striking sense of expressions by reimagining traditional patterns and a distinctive palette of colours that Sabysachi has evolved over time.

The Herat Striper fabric from the Makhmal Collection complements the sofa and one cushion. The other three cushions are dressed in Coromandel Velvet, Pashm Damask and Bolpur Makhmal from The Makhmal Collection

Besides elevating home decor furnishings like drapes, blinds and upholstered furniture, this range carries an endeavour, ensuring buyers to experience the transformation of their homes to the fullest. As for Mukherjee, unforgettable memories are paramount.

Striking motifs stamped on the furnishing fabrics include Herat Striper on the sofa, and Coromandel Velvet, Maheshwar Striper and Pichhvai Velvet on the cushions—all from the The Makhmal Collection. The drape is Rabat Moslin from The Soofah Collection

Syngle sums up, “As we aim to build a significant presence in this category, it’s our pleasure to renew our partnership with Sabyasachi to break new ground with designs which are classical yet timeless. With this, we now have the widest variety of products in this segment with the quality and trust associated with Asian Paints.”

Explore the Heartland Collection of furnishing fabrics by Sabyasachi for Nilaya by Asian Paints on www.asianpaints.com/furnishing/sabyasachi today!