A taste of timeless elegance: Vigneto’s journey into luxurious tableware

10 Sep 2024

Imagine sitting down for a meal that feels like a celebration every time. Whether it’s a grand family gathering or a dinner with friends, the right tableware can make all the difference. Within a short span of two years, Vigneto has emerged as a distinguished name, renowned for its exquisitely embossed intricate floral tableware. This premium brand is celebrated for its dedication to creating opulent and timeless collections within an accessible range. Each piece from Vigneto is crafted from the finest porcelain and excellent bone china, ensuring both beauty and durability.

In a conversation with the 26-year-old Harsh Gupta, the co-founder of Vigneto, we get to know his exciting journey of building a brand that actually makes decadence accessible to the masses.

Harsh Gupta, founder of Vigneto; Photograph courtesy Vigneto

“The idea of starting an online tableware brand struck me during my MBA at IIM Bangalore in 2021 when I was heavily exposed to the D2C space and realised that there is an absence of an affordable, yet premium tableware brand in the retail segment. I discovered that most of the tableware brands were either selling low-quality, cheap ceramic or ultra-premium and highly expensive products. People who wanted good quality crockery at affordable prices were not left with many options.”

With a massive generational experience of more than 25 years in the tableware industry, Harsh brought in his own novel ideas to the business to formalise the highly fragmented tableware market by establishing Vigneto as a go-to luxury crockery brand for Indian consumers. Tailored specifically for the Indian market, Vigneto’s products’ sizes and compositions are thoughtfully designed with attention to Indian eating habits and traditions of entertaining.

The brand is known for its innovatively embossed floral designs, which blend vintage English charm with global artistry. Vigneto has carved a niche for itself by introducing and popularising scalloped-shaped plates in fine dining; achieving an aesthetic blend of maximalist design and shape to produce crockery that is unique, vibrant yet elegant.

The tableware features intricate floral patterns inspired by ornate Italian design; Photograph courtesy Vigneto

The latest collection from Vigneto places a strong emphasis on classic gold formal dinnerware, designed to appeal to a wider audience. It draws inspiration from the monarchical opulence of the old world, featuring extremely intricate patterns inspired by European and Middle Eastern design sensibility along with heavy gold detailing that adds a touch of grandeur to any dining setting. The designs are produced using unique and state-of-the-art electric decal technology. This technique imparts a pearlescent, mirror-like finish to the porcelain, significantly enhancing the design.

The brand’s commitment to enhancing dining experiences is evident in every piece they create. Vigneto’s focus on exceptional design and quality ensures that each item not only meets but exceeds the expectations of those who appreciate luxury. For those seeking to elevate their dining occasions, Vigneto offers an array of tableware that transforms every meal into a grand affair.

To know more, visit vigneto.in!