Nothing is staged inside this Delhi store

Siddartha Tytler tells us why beige matters amidst his sculptural couture at his new retail address

28 Apr 2026

“I am a child of the 90s.” Siddartha Tytler’s words softly ripple across his newly opened flagship in New Delhi, when we catch up with him, surrounded amidst his army of structured, bejewelled ensembles. “I grew up learning fashion. Those were the fundamental years when Gucci and Versace were all about power and sensuality.” Indeed, there’s nothing still and quiet about the designer’s works that have been a passionate product of his sense of dramatics and techniques.

The same sensibility spills on to the interiors of the store perched capaciously on the first floor of The Corridors in Chhatarpur, where a number of fashion labels are tucked in the neighbourhood. Designed by P S Design Studio and envisioned by Siddartha, the palette rises as a rather surprising moment in time — the walls existing in the folds of beige, creams and ecru; not overshadowing or dissolving with the pieces but becoming a permanent canvas for them. “I wanted to use a colour palette that complements every season to come along as every season is different from the last,” explains Siddartha.

The store sprawls 1,400 sq ft and remains ever so subtly layered in its design, naturally diverting the sightline to trace the collections and accessories instead. Crafted to envelope more than a hundred garments and devoid of any dividing screens or walls, the open and uninterrupted layout lets details take prominence through accents of wood and black metal that with its linear, sleek character accentuate the palpable visuals of the indoors.

A glance around familiarises one with the slow theatrics of the clothes that hold itself close to the confines of the store, marinating in planned curves and shimmering silhouettes that decidedly steer attention to the central heart of it all, an installation of the designer’s signature structural corset suspended from the ceiling, reimagined though 3D printing. “What you see is what you get. There are no hidden elements. The focal point of my room is our structural corset. It has been my iconic look for the last 15 years!” emphasises Siddartha, whose fashion trajectory began way back in the early 2000s with experimentation always having been a non-negotiable for him.