India Design ID 2016: Godrej Design Lab in association with ELLE DECOR India
MAR 9, 2016 | By Aditi Sharma Maheshwari
Godrej Design Lab, in association with ELLE DECOR India, was founded in 2014 as a platform for designers to showcase their talent and shape their prototypes into marketable products. Mentored by Navroze Godrej, Executive Director, Strategy & Innovation, Godrej & Boyce, Pramiti Madhavji, Editor-in-Chief ELLE DECOR India & Content Development Director, Ogaan Media, Khushnuma Jamasji, Dy General Manager- IMC, Godrej Interio and Hemmant Jha, Chief Design Officer, Godrej & Boyce, creatives were provided guidance through intensive product development processes.
In the Design Pavilion at India Design ID 2016, eight winners exhibited their inventive results at the expansive Godrej Design Lab booth. Here are the stunning results of this year’s collaboration:1. Frozen Motion by Rooshad ShroffThe series is inspired by the thought of capturing movement at its most beautiful point. The furniture collection is transparent and focuses on slowly dissolving ink that is almost frozen in time. 2. Peggi Light by Cyrus PatellThis simple light system was influenced by peg boards. Its elongated conical shade can be adjusted at multiple heights and rotated to fine tune the direction of the illumination. 3. AlCrochet Table by Saket SethiThis table was designed keeping in mind that the inherent property of an object can be recast as something completely different. AlCrochet is a 3D printed fabric woven together as a single continuous table. 4. Press by Deepak Jawahar A unit inspired by comfort, the bench was designed for a haptic interface between the user and the seating. Made of 10 x 10 blocks of wood and vertical metal elements, the seater gives a new dimension to the space it occupies. 5. Fresh Seater by Aziz KachwallaThis seater was inspired from a survey conducted in urban Mumbai where people expressed their discomfort with large cushioned sofas and conveyed deep affection for old furniture from their ancestral homes. It merges vintage aesthetic with the convenience of a compact and comfortable design. 6. Kaathfula by Ranjan BordoloiTaking cues from the form of a mushroom, this chair has individual layers of foam that are upholstered separately and joined together to lend stability, comfort and softness.7. Bouy Lamp by Anindya Das GuptaThis illuminator’s clean and utilitarian design gives its users a chance to control and modify its luminosity by just changing the position of the light box. 8. Kinderwagen by Hriday GamiThe seat was created by observing how children behave and occupy a space. The changeable design allows it to be arranged into different patterns for fun interactions in a classroom.
Website: www.godrejdesignlab.comAlso read: 9 art installations that wowed at India Design ID 2016