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    Zoya’s Aeterna underscores brand’s design legacy with two new patents on stone cuts

    MAR 10, 2022 | By Team ELLE DECOR India
    Zoya launches Aeterna collection; Photographs courtesy Zoya
    A set of forty pieces is thoughtfully curated under Aeterna collection; Photographs courtesy Zoya
    Zoya’s marquee collection Aeterna, finds design direction in ancient symbols of sacred geometry such as the Flower of Life; Photographs courtesy Zoya
    Two new patented stone cuts take the spotlight, underscoring Zoya’s legacy in design innovation; Photographs courtesy Zoya
    Aterna collection by Zoya radiates a strong feminine mood; Photographs courtesy Zoya
    Aeterna edit by Zoya is sleek and timeless; Photographs courtesy Zoya

    For over a decade now, luxury atelier Zoya, from the House of Tata, has been crafting jewellery with meaning, finding inspiration for each artistic creation in facets of the heroic journey of a woman through life.

    Every piece of jewellery from Zoya narrates a fable of inspiration embodied in the nuances of cuts, colours, curves, design, gemstones —all binding into a contemporary dialogue that reiterates the timelessness of this tale, through rare jewellery.

    Zoya’s marquee collection Aeterna, finds design direction in ancient symbols of sacred geometry such as the Flower of Life, considered by artists and philosophers through the ages as the blueprint of the universe and a source code for infinite feminine energy.

    zoya diamond jewellery aeterna
    Striking pieces inviting inspiration from the archaic symbols of sacred geometry spell jewel indulgence in the Aeterna collection; Photographs courtesy Zoya

    Connected with this energy, a woman feels limitless, able to manifest her dreams as her heart desires. Says Amanpreet Ahluwalia, Business Head, Zoya, “This is a very special collection, where every piece is like a beautifully crafted talisman, a reminder of the source of power inherent in us all!” 

    Zoya jewellery Aeterna
    The decadent diamond boutiques unveils a select set of forty pieces magnetising inspiration from the Flower of Life motif; Photographs courtesy Zoya

    Crafting a young and lively juxtaposition, the collection presents feminine shades of amethyst, pink sapphire, morganites and rose gold with compelling abstract structures in its design. Mirroring a metaphoric vessel of power via symmetrically balanced intersecting circles, the motifs magnetise inspiration for the collection with clean and edgy fractal patterns forming the symbol of Vesica Pisces. 

    Zoya jewellery Aeterna
    Exquisite neckpieces in the Aeterna collection comprise of intricate detailing and creative construction; Photographs courtesy Zoya

    A select set of forty pieces has been thoughtfully curated with two new patented stone cuts taking the spotlight, underscoring Zoya’s legacy in design innovation.

    Redefining the way fine jewellery is perceived in the country, the Zoya atelier achieves the complex charge of cutting the finest amethysts and sapphires into never-been-seen-before forms of icosahedron and dodecahedrons, whilst offering optimal stone visibility and light reflection from all perspectives. 

    Zoya jewellery Aeterna
    A circular bangle inspired by the seed of life emerges in the Aeterna collection; Photographs courtesy Zoya

    “The collection is designed to dress up your daily wear and offers endless versatility in styling as it can be stacked or worn individually. With complex construction Aeterna is a lively meaningful collection which is extremely stylish,” reveals Revathy Kant, Chief Design Officer, Titan Company Limited. 

    Revathi Kant, Head of Design, Titan; Photograph courtesy Zoya
    Amanpreet Ahluwalia Brand Head, Zoya; Photograph courtesy Zoya

    Head here to explore more about Aeterna collection by Zoya