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Arazzo by Asian Paints: redefining luxury kitchens and wardrobes

Asian Paints’ latest flagship store, Beautiful Homes Arazzo, offers an immersive experience in luxury kitchen and wardrobe design

09 Dec 2025

ELLE DECOR India Team

“At Asian Paints, we believe great design is about how spaces make you feel, not just how they look,” begins Amit Syngle, MD & CEO of Asian Paints. With the launch of Beautiful Homes Arazzo, their newest luxury kitchen and wardrobe showroom, this belief comes alive through an experiential layout that celebrates the design of good living. Redefining luxury home interiors, this bespoke Ahmedabad outlet, built in collaboration with Edge Studio, boasts 2,700 sq ft of decor inspiration. Ranging from appliance and fitting displays of global partner brands such as Siemens, Salice, Grass and more to interactive exhibits, the space is truly a designer’s dream. With larger-than-life proportions, clean and unobstrusive surfaces and finely crafted details, the store’s beatific interiors perfectly sum up their design philosophy.

Luxury laid out; Photography by Next Shutter Studio

Founded in 1942, Asian Paints is a leading Indian brand and the second-largest paint company in Asia. With a celebrated history of uplifting and transcending homes, the brand’s legacy of championing beautiful design is both time-tested and forward-looking. Now with a deepened foray into the kitchen and wardrobe design solutions, Arazzo by Asian Paints allows further opportunity to create thoughtful spaces.

The Beautiful Homes Arazzo store is a marvel in design itself, with a unique layout that nods to contemporary ease. With seamless surfaces, arched entryways, grand proportions and refined material options, this store is a joy to browse through. Accentuated by a multitude of spatial experiences one can explore within, curated design stories, luxury material libraries and interactive displays help visualise and create spaces that truly reflect what you’re looking for.

Curated closets sit within this flagship store; Photography by Next Shutter Studio

New-age kitchens by Arazzo; Photography by Next Shutter Studio

At the Beautiful Homes Arazzo store, every element, from the wood finishes and marble expanses below to the interior lighting, has been thoughtfully planned to engage the senses and immerse visitors. A harmonious blend of craftsmanship, innovation and history, this Ahmedabad flagship offers a glimpse into the evolving language of luxury interiors.

Learn more about Asian Paints at www.asianpaints.com