Featured

Cocoon Pret: Luxury woven for living

Offering handcrafted rugs in bold colours and textures, Cocoon Fine Rugs helps to reflect your style and bring character to every space you inhabit.

22 Aug 2025

Team ELLE DECOR India

Prêt-à-porter for floors. Cocoon Pret takes Cocoon Fine Rugs’ couture craft and turns it toward homeowners who desire authenticity. Born from a shift away from status signalling, the collection brings workshop-level technique to rooms that prize narrative, tactility and longevity. Think grounded palettes, graphic geometry, and fibres chosen as much for feel as for finish. Designed to be walked on, lived with, and remembered, Cocoon Pret opens the loom to a wider audience, inviting collectors to start stories underfoot.

Threads of colour

Mustard yellows leap from the loom alongside deep indigos, burnt oranges and rich terracottas. Clean geometry converses with playful asymmetry. Modern stripes find themselves in delightful tension with surreal, almost dreamlike forms.

Each piece carries decades of weaving wisdom — techniques passed down through generations of artisans yet speaks fluently to contemporary spaces. Touch becomes part of the conversation. Some surfaces invite meditation, smooth and soothing like morning calm. Others layer texture upon texture, practically begging for bare feet and curious fingers. There’s real pleasure in the sensory experience these rugs offer, the way they can anchor a room while lifting your spirits.

Made for you

Today’s buyers, particularly those building their first homes or refining their established ones, approach luxury differently. They’re drawn to pieces that carry stories, that support artisan communities, that will age gracefully rather than date embarrassingly. Beauty with intention, as it were.

The customisation element acknowledges something important: personal style can’t be mass-produced. Want a specific palette that captures your aesthetic? A shape that fits that perfect corner you’ve been trying to solve? The design team collaborates to ensure your rug becomes part of your story, not just another pretty thing taking up floor space. This speaks to a generation that understands the difference between collecting and curating, between buying and investing.

Luxe, ground up

With Cocoon Pret, the ground is yours — handwoven, low-impact, unapologetically bold. Choose your palette, tweak the silhouette, and co-create a rug that feels made for your space. In a market often driven by fast trends and faster profits this is luxury stepping off the pedestal and onto your floor. Put it down. Watch the room lift. Begin at your feet.

Discover more rugs from Cocoon Fine Rugs here