The power of colour

Asian Paints unveils the world’s largest architectural colour system

21 Mar 2025

On World Colour Day, the introduction of Asian Paints Chromacosm marks a significant shift in how colour is perceived and utilised in architecture and design. With an impressive collection of over 5,300 shades, this ambitious project offers architects and designers a vast spectrum to work with, redefining the role colour plays in shaping environments. Colour has long been known to influence mood and perception, but Chromacosm takes this a step further, enabling a deeper exploration of its emotional and cultural significance.

To celebrate this milestone, Asian Paints collaborated with renowned architect and artist Suchi Reddy, founder of the New York-based Reddymade studio. Reddy conceptualised an art installation that captures her interpretation of Chromacosm — a dynamic exploration of the vast universe of colour.

The installation, featuring vertical rods that transitioned from black to a vivid spectrum, reflected the depth and diversity of the system itself. This three-dimensional work, inspired by ancient tantric paintings, encouraged viewers to experience colour in an immersive way, with over 2,000 shades emerging and fading back into black. “Asian Paints has always been committed to pushing the boundaries of colour technology,” says Amit Syngle, MD and CEO of Asian Paints, adding, “With over 5,300 shades, Chromacosm offers a level of precision and variety that will transform the way architects and designers approach colour selection.”

The system itself has been developed using both algorithmic and visual methods, arranging shades by hue and depth. One of its most significant features is the ability to display every nuance of a colour family in a structured manner, making the selection process clearer and more precise for designers.

Learn more about Chromacosm by Asian Paints here

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