India’s design market has quietly changed its question. For most of the last two decades, the industry’s central problem was availability: where to find a well-made sofa, a decent veneer, a light fitting that didn’t need to be imported. That problem has largely been solved. The harder question now is who can carry a drawing through to a finished room without losing what made the drawing worth building.
Walk into the IDUS flagship in New Delhi and the answer the company is proposing is legible in the layout itself. The space is not organised by category, by price or by collection. It is organised as rooms. Furniture, lighting, stone and architectural detailing sit together in arrangements that read as interiors rather than inventory.
That framing is the through-line of what the company has become over 22 years. What began as a curated furniture destination now operates closer to a design-and-manufacturing studio, with ready collections, bespoke furniture, architectural millwork, wardrobes, wall panelling, vanities, libraries and media units produced under one operation. Its clients are architects and interior designers, hospitality groups, developers, and homeowners. “Twenty-two years ago, we were in the business of making furniture. Today, we’re in the business of making homes, which means understanding a project long before we understand what goes into it. That shift in thinking is really what this anniversary celebrates,” says Pankaj Hora, Director at IDUS.
