Charlotte Tilbury – the award-winning global luxury beauty brand founded by President, Chairwoman, Chief Creative Officer and makeup artist to the stars, Charlotte Tilbury MBE – opens the doors to its first-ever flagship Beauty Wonderland in India, marking a magical new chapter in one of the world’s most dynamic and fast-growing beauty markets. The flagship beauty wonderland will be operated and managed end-to-end by Nykaa, marking a significant new chapter in the long-standing strategic partnership between the two companies and Charlotte Tilbury’s continued expansion in the Indian market. Located in the main concourse of Nexus Select Citywalk, Saket – one of New Delhi’s most prestigious luxury destinations – the flagship brings Charlotte’s world of artistry, innovation and immersive retail to India’s thriving beauty scene. The store opening was celebrated with a spectacular launch event on 9th April, featuring a special appearance by actress Sobhita Dhulipala, the brand’s first-ever beauty muse in India. The opening marks the latest milestone in Charlotte Tilbury Beauty’s continued growth in the region, following the launch of its bridal offering and the announcement of its first-ever beauty muse in India, Sobhita Dhulipala, in 2025. Charlotte Tilbury entered India in 2020 in an exclusive partnership with Nykaa, launching first on Nykaa’s digital platform and subsequently expanding to Nykaa Luxe stores across the country.
Over the past five years, the partnership has grown across distribution, retail, marketing and brand building, with Nykaa playing a central role in establishing Charlotte Tilbury as one of the most successful global luxury beauty brands in the Indian market. The brand’s journey in India reflects the success of Nykaa’s India beauty playbook, which provides access to over 42 million beauty consumers. This market development model has increasingly become a proven route to building global beauty brands in the country, moving from digital launch to omnichannel scale and multi-brand retail, and ultimately to standalone brand environments as brands build long-term equity and consumer trust in the market. As part of this next chapter, Nykaa will lead end-to-end operations for Charlotte Tilbury exclusive boutiques in India, spanning retail, staffing and training, merchandising, supply chain, marketing, brand management, and omnichannel integration. Fully woven into Nykaa’s larger ecosystem across e-commerce, content, logistics, and physical retail, the store is designed to deliver a seamless experience across online and offline worlds, bringing Charlotte Tilbury’s global universe to India through an immersive, elevated brand experience as the partnership continues to build the brand in India for the long term.
