Design
Celebrating 17 years of beautifying homes: Elvy, India’s foremost luxury home decor brand commemorates a milestone year
APR 19, 2023 | By Team ELLE DECOR India
Elvy, one of India’s pioneering luxury home decor brands is celebrating its momentous 17 years in the domestic and global market. A subsidiary of 75-years Stalwart, a key player in the lifestyle business and a reputed exporter of handicrafts around the globe, the brand is credited with ushering in a visual language of exclusivity and extravagance into homes.
Until 2006, Indian buyers were limited by their infrequent travels to procure exquisite decor pieces for their living and work spaces. It was this dearth that the brand founders Lovy Khosla, a 20+ year veteran in the lifestyle industry and his wife, Vandana Khosla sought to fill by conceptualising Elvy as a catalogue-shopping brand, a pioneer of the model in India. Today, with its exquisite range of products from across the globe, the brand embodies sophistication and elegance for gracious living, and its exceptional shopping experience, exclusivity, and unmatched quality draw customers from across the country.
Today, the brand has 5 strategically located stores in Delhi NCR, Ludhiana, and Hyderabad, and delivers pan-India. Under Vandana’s keen eye, every product bearing the Elvy trademark is carefully researched and rigorously tested for value, uncompromising quality and unmatched elegance.
The brand is also involved in charitable endeavours, especially causes that champion providing healthcare access and empowering women by promoting handicrafts made by underprivileged women within their physical outlets, Elvy ensures that it supports communities from the grassroots level to create a lasting impact.
A favourite of influential figures from Bollywood, corporate heavyweights, and more, Elvy has firmly established itself in the minds and homes of the country’s elite. In addition to adorning the abodes of buyers around the country, Elvy is a favourite when it comes to curating gifting solutions for corporate giants, along with being a preferred choice for luxury wedding gifting for discerning clientele across the country.
Rewarding collaborations with partner brands, along with its presence at selected exhibitions across the country, have expanded Elvy’s presence nationwide. Exclusive in appearance, unmatched in quality, and with the promise of versatility with every piece, Elvy has raised the bar when it comes to the luxury home decor market.
“Our vision to curate an ensemble of luxury products and lifestyles from across the globe to reach Indian design connoisseurs has received overwhelming love and we shall strive to reach many such milestones in the future as well,” says Vandana Khosla, Founder and Creative Head of Elvy.
