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Tribe’s bold frame style

Tribe’s wooden sunglasses blur the line between fashion and self-expression

29 May 2026

Thinking of adding something whimsical and charismatic to your drip? Well, sunglasses could not be an afterthought anymore, it could be the main character of your outfit. Somewhere between statement airport styling, wedding glam and lazy brunch dressing, eyewear has become one of fashion’s loudest flexes. Sunglasses today belong to everyone, no longer reserved for millennials or Gen Z alone; one just needs the right amount of flair and energy. With labels like Tribe, sunglasses have transformed into wearable expressions of personality.

Touch-wood energy

Founded in 2015 by Hitesh Parwani and Dinesh Relwani, Tribe entered the Indian eyewear space with a material that instantly broke away from the conventions: wood. Touch wood, here is not merely a passing phrase; it becomes texture and identity. By combining Hitesh’s optical expertise with Dinesh’s manufacturing background, the brand built a product entrenched in sustainability while still feeling fashion-forward.

From bold frames with exaggerated geometry to sleek cat eye wooden sunglasses that sharpen the face dramatically, every shape arrives with intention. Even the softer styles, such as a clean square silhouette or slimmer oval frames, retain enough edge to uplift an entire look.

More than just frames

The wide range of material palette: wood, seashell, natural horn and Italian acetate further amplifies its individuality through tactility. There is a certain rawness to the surfaces that makes each frame feel less manufactured and more collected, almost like wearable objects with stories attached to them. The styling possibilities feel endless. One pair leans into casual street-style moods, another sharpens festive fits, while tinted lenses bring intensity to evening wardrobes.

While aesthetics drive the first impression, functionality is also equally important. Alongside UV 400 and polarised lenses, the customisable lens colours and prescription options lend that standout design without compromising the user’s comfort. Here, sunglasses are never passive accessories; they become bold, sculptural and almost impossible to ignore. Tribe understands that eyewear now functions much like sneakers or handbags; there is a pair for every version of one’s personality.

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