Asian Paints ColourNext, India’s top colour and material forecaster, started off by projecting design trends based on big themes from the year before, which helped to shape the future and made their way onto moodboards among the nation’s designers. For decades, Asian Paints has represented concepts, locations, materials, designs, and styles, laying the groundwork and pushing the frontiers of the subcontinent’s design and aesthetic sensibility.
The year’s colour, Silver Escapade, is a whimsical shade that evokes visions of the mind that travels between the real and digital worlds while coexisting with the fantastical tales of our youth, a happier present. The pandemic that shook us all collectively, and the subsequent technological advancements served as inspiration for the trends of 2023. Gothilicious, Feyform, Sleep Culture, and Shroom all allude to a period of expansion, independence, and strength.
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