; Outhouse undertakes the bold values of the brand using a natural route

Design

The Outhouse store in Mumbai displays an immaculate sense of style concocted by EDIDA winner Vritima Wadhwa

NOV 17, 2022 | By Kashish Kaushal
he space allows for the brand’s evolving collections to be adopted into a space, that go from dramatic to elegant from time to time; Photography by Reuben Singh

Walking into the Outhouse jewellery store in Palladium Mall, Lower Parel, Mumbai is a little like finding yourself in The Garden of Eden—albeit one with exceptional decor and regalia to die for! Unconventionality is the name of the game at this store designed by Vritima Wadhwa, Design Principal and Founder at Project 810 Furniture & Interior Design.

A changing section has been demarcated through pink drapes from D’Decor; Photography by Reuben Singh

Crafting an everlasting romance between the owners Sasha and Kaabia Grewal’s passion for jewellery and love for storytelling, the space undertakes the bold values of the brand using a natural and clean route.

A neat cement punned façade welcomes you into an ambient environment; Photography by Reuben Singh

 

Bench from The Wicker Story gently wraps around one of the fluid partitions; Photography by Reuben Singh

While designing a store, it can be daunting to find a middle ground between the product offerings and the store’s decor aesthetics as neither can outshine the other. Conquering this hurdle, the EDIDA winner deploys lightly punned walls and white ashwood furniture that add a sense of tranquillity while juxtaposing the brand colours—pink and gold.

Minimal elements and understated finishes come together beautifully to create a style statement for Outhouse. Throughout the store, the flooring and table tops are courtesy Bharat Floorings and Tiles; Photography by Reuben Singh

 

The eclectic boundaries dissolve into restrained ones to ensure the statement pieces of jewellery stand out; Photography by Reuben Singh

“Eclectic boundaries dissolve into restrained ones to ensure that the statement pieces of jewellery stand out. The design is such that it allows for the brand’s evolving collections to be adopted into a space that goes from dramatic to elegant from time to time,” adds Vritima.

Various shelving and storage systems in brushed ashwood with a matte white PU finish—from tall display cabinets to low height vitrines, ensure that the statement pieces of jewellery stand out; Photography by Reuben Singh

 

Fluidity in design is exemplified in the Outhouse jewellery store through clean lines and curvy silhouettes; Photography by Reuben Singh

The Outhouse store is a lesson in materiality—550 square feet of timeless salmon pink terrazzo flooring with white chips, wicker in the form of a bench that also acts as a partition and natural finishes that glorify the unapologetic and fearless demeanour of the brand.

Adding a sense of tranquillity while juxtaposing the colours—pink and gold; Photography by Reuben Singh

 

The character of the store owes itself to the chosen materials and illumination from Hazel Lighting; Photography by Reuben Singh

 

The mirror is bold, confident and has an unapologetic spirit; Photography by Reuben Singh

 

The seamless flooring Is a timeliness salmon pink terrazzo with white chips; Photography by Reuben Singh

Just like every person has a layered personality, the store is shaped like a rectangular box that practises the art of restraint—it unveils itself not all at once, but gradually.

The store is characterised with varied kinds of shelving and storage systems-from tall display cabinets to low height vitrines; Photography by Reuben Singh

 

The statement forms and natural finishes come together gloriously to celebrate this fearless jewellery brand; Photography by Reuben Singh

A striking visual composed of well-balanced organic forms, exhibiting jewellery adorned by global style icons and celebrities, what’s not to love? 

Click here to discover more about Outhouse Palladium, featured in the October-November 2022 ELLE DECOR India issue!