Design

Home decor, apparel, fine jewellery? SIMONE in South Mumbai unveils a confluence of it all

NOV 7, 2024 | By ELLE DECOR India Team
Simone Arora, founder of SIMONE; Photography courtesy SIMONE
Photography courtesy SIMONE
Photography courtesy SIMONE; Photography courtesy SIMONE
Simone Arora, founder of SIMONE at her Mumbai store; Photography courtesy SIMONE
Photography courtesy SIMONE; Photography courtesy SIMONE

Whether you’re seeking exquisite jewellery, contemporary furniture or luxurious apparel, SIMONE’s got you covered! Nestled within the heritage precinct of South Mumbai, their exquisite home decor store recently organised an enchanting event, revealing the confluence of three eminent brands. Simone Arora, founder at SIMONE, hosted Mumbai’s elite to experience Farah Khan Jewelry which was for an exclusive period of three days and longer collections for The Charcoal Project and Janavi India.

SIMONE’s showroom in a heritage building of South Mumbai; Photography by Shruti Tejwani

 

Simone Arora; Photography by Shruti Tejwani
Simone Arora, founder of SIMONE with Sussanne Khan and Farah Khan; Photography by Shruti Tejwani

 

Photography by Shruti Tejwani

 

Photography by Shruti Tejwani; Styling by SIMONE team

 

Photography by Shruti Tejwani

 

Photography by Shruti Tejwani

Designers Jyotika Jhalani alongside the Khan sisters – Sussanne and Farah – came together to unveil their collections. The crème de la crème from business, art and fashion industries graced the event. The list included Tina Ambani, Deepti Salgaocar, Smita Parekh, Sangita Jindal, Sumati Raheja, Vasudha Ruia, Vinti Lodha, Bijal Meswani, Radhika Ruia, Chanda Kochar, Yash Birla, Devaunshi Mehta, Kalpana Shah and Surily Goel.

A celebrated name in the luxury home decor niche, Sussanne Khan’s brand The Charcoal Project featured intricately crafted contemporary decor pieces with an artisanal essence. In her unique design style, the collection focuses on organic textures infused with chic elegance. An exquisite fine jewellery collection by Farah Khan added a scintillating touch to the evening. Featuring unique gemstones and bold design the pieces exemplify the brand’s vision to create luxury jewellery, which is both eternal and avant-garde.

Farah Khan with her jewellery collection; Photography by Shruti Tejwani

 

Photography by Shruti Tejwani

 

Photography by Shruti Tejwani

 

Photography by Shruti Tejwani

 

Jyotika Jhalani’s shawl collection; Photography by Shruti Tejwani

Janavi India, a name synonymous with exceptional craftsmanship, showcased shawls and stoles soaked in vibrant colours and delicate embroidery. This Delhi-based brand impressed the guests with its expertise in blending traditional techniques with modern aesthetics.

Set against the backdrop of the store’s sophisticated interiors, the brands display artistic opulence translated into well-crafted individual pieces. “It was an honour to host this collaboration at SIMONE and see how these distinct collections complemented each other in our space. We’ve always believed in curating pieces that tell a story and tonight’s event truly encapsulated that vision.” Simone rejoices.

Photography by Shruti Tejwani

 

Photography by Shruti Tejwani

To know more about SIMONE, visit www.simone.com or their Instagram @simonenaturallyinspired