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    Mouna Reddy crafts a sublime store for fashion designer Jayanti Reddy that’s as textured as it is tantalising

    MAY 13, 2021 | By Mouna Reddy crafts a sublime store for fashion designer Jayanti Reddy that’s as textured as it is tantalising
    he seating area features Pierre Jeanneret armchairs from Phillips Antiques, Curved Sofa by DeMuro Das and customised tables. On the wall is a framed Kerman, an 80 year old Indian pashmina with silk hand embroidery from Kashmir; Photographs by Pankaj Anand
    Pigmented terrazzo with brass details, inspired by Carlo Scarpa’s signature mosaic floors, is used throughout; Photographs by Pankaj Anand

    Light streams in from the arched windows of fashion designer Jayanti Reddy’s store in New Delhi and illuminates this monochromatic space that’s peppered with varied textures and an array of intricately designed couture.

    The retail outlet is ingeniously planned by architect Mouna Reddy for her sister in law such that the attention of visitors doesn’t waver from the apparel.

    Reclaimed antique carved stone pillars and bases are sourced from South India; Photographs by Pankaj Anand

    Having said that, the discerning design eye is bound to be attracted to the many details that have been incorporated. Hand-finished textured walls, Carlo Scarpa inspired terrazzo flooring, customised brass hardware, iconic midcentury furniture as well as reclaimed antique South Indian stone pillars and carved bases are the key highlights.

    “The space is designed to be timeless and age gracefully. Right from the treatments seen on the walls and floors as well as the furniture and accessories, everything has been chosen to exude understated luxury,” says Mouna.

    Close up of an antique carved base; Photographs by Pankaj Anand

    The seating area, in particular, excites with the use of Pierre Jeanneret armchairs alongside the Curved Sofa by EDIDA India Designer of the Year 2020 DeMuro Das. Instagram: @reddy_mouna