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    • Design

    A chic range of fabrics with a strong contemporary aesthetic envelop After Hours by Atmosphere and Pollack Associates

    NOV 17, 2022 | By Kashish Kaushal
    The tactile experience of the fabric is reduced to its purest form; Photographs courtesy Gokull Rao Kadam

    Ideas don’t happen in isolation. You must embrace the opportunities to broadcast and refine your ideas through the energy of those around you. From fabrics to food, everything requires a new idea to sustain the changes taking place. So, when two design powerhouses—Atmosphere and Pollack Associates unveiled a textile collection together for the first time in India, the ‘idea’ was to craft a contemporary yet opulent range that has the air of a stylish night out, even while you’re staying in. Titled After Hours, the range of fabrics got their dream debut at the hands of reD Architects helmed by Maithili Raut, Ekta and Rajiv Parekh and Vinita Chaitanya who exhibited two unique textile installations in Mumbai and Bengaluru, respectively. An idea is just an idea until it’s developed into a practical product. After Hours is the fruition of that idea which was nurtured with passion and through continued effort, converted into a beautiful tactile reality. 

    What sets this collection apart is that it’s engineered keeping in mind an exclusive colour palette that appeals to the Indian audience.

    Furniture from Vinita Chaitanya’s SlowLife is furnished in After Hours and Topkapi fabrics,
    and presented against the backdrop of framed fabric displays Photographs courtesy Gokull Rao Kadam; Photographs courtesy Gokull Rao Kadam

    With plush textures, intricate embroideries, complex hues and elegant patterns, these fabrics are designed for those who enjoy a refined design sensibility. reD Architects presented the After Hours collection in the form of a bold sculptural installation titled the Totem turns at their stunning studio space. Blurring out other materiality in the space, they celebrated the fabric as a membrane.

    An artistic play of upholstery with Vinita’s signature botanical elements adorn the fabrics; Photographs courtesy Gokull Rao Kadam

    “We took the idea of upholstery fabric meant to cover sofas and chair seats in homes and offices and exploded the scale, using the fabric like skin,” they share.

    The tactile experience of the After Hours fabric is reduced to its purest form in this lamp installation by reD Architects; Photographs courtesy Gokull Rao Kadam

    Offering another out-of-the-box experience in Bengaluru at the Atmosphere store, refurbished by Vinita Chaitanya, two new collections acknowledging the patterns, textures and colours of the After Hours collection integrated with her signature SlowLife philosophy were unveiled.


    The fibres flutter on the surface of the striking colour combinations creating a moody ambiance; Photographs courtesy Gokull Rao Kadam

    The plantation furniture has been reimagined to a more graceful avatar. She reimagined a deconstructed lounge chair and upholstered it with the Atmosphere range in the quintessential play of layers that is characteristic of her style.

    A celebration of the most refined design aesthetics of the Orient and the occident; Photographs courtesy Gokull Rao Kadam

     

    Drapings of coordinated textures on lamps from the After Hours collection include Fantasy Land, Storyteller, Metamorphosis, Lariat and Landscape fabrics; Photographs courtesy Gokull Rao Kadam

    This collaboration brings together the refined textile expertise of Atmosphere and the unique design vision of Pollack, in well priced fabrics manufactured within the country.

    Click here to discover more about After Hours by Atmosphere & Pollack Associates, featured in the October-November 2022 ELLE DECOR India issue!