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Zookeeper brings consciously designed magic to young lives

Enlivening children's lifestyle, their products feature thoughtful design and sustainable practices

26 Nov 2025

Inspired by the gentle and protective nature of children, Zookeeper is an endeavour by artist, designer, and now entrepreneur Amruta Shah to translate a love of nature into children’s lifestyle products. Bright and whimsical, these furnishings, decor and accessories nurture a sense of care and protection within young minds through creative designs that feature flora, fauna and everything in between. Boasting a diverse range of colours and animals, nature, with its sense of freedom, makes a perfect muse for the creative young minds. Every collection by Zookeeper is a whimsical medley, taking from the designs of the natural world – lush jungles, animal motifs, calm ocean blues or fluttering butterflies. “We wanted to create something that evokes the feeling of being out in nature — through colour, pattern, and form, while keeping sustainability and craftsmanship at the forefront,” shares Amruta.

Zookeeper makes use of various crafting styles to create products that evoke materiality through traditional techniques such as quilting, appliqué and embroidery. Their products often feature textures and sensory materials that stoke young creativity and imagination. Chequered backgrounds for embroidered butterflies, tufted pillows, and their latest introduction – a collection of bags in striking colours and embroidered patches. All the while employing modern design sensibilities as well, and making for contemporary pieces that have long-lasting charm and are playful but purposeful.

Protecting the world for future generations, Amruta ensures the brand adheres to its philosophy of sustainability. Partnering with artisans across Gujarat and Rajasthan, Zookeeper aligns its work with the UN Sustainable Development Goals, leading to a focus on ethical sourcing and sustainable production, along with durable design. Their most recent collection imbues this with backpacks and pouches that have been thoughtfully crafted from PET bottles. A curious blend of design, diversity, and responsibility, Zookeeper is a brand that encourages the innocence of childhood and invites a sense of wonder within.

Learn more about the brand at www.zookeeper.store