While joy is usually the sentiment derived from a canvas of colours, over the years, I realise colours often are also markers of being adventurous and gallant. In the world of Siddhartha Bansal, the eponymous label that newly opened its flagship store in New Delhi’s en masse-favourite Dhan Mill, colours are a definite medium of storytelling.
In one glimpse, the 750 sq ft store stands still as a vanguard of maximalism and expressions. Gentle, edgy, spirited and crafts-forward, all at once. Conceptualised by the designer himself, the entryway itself materialises to depict itself as a beguiling art installation. The window displays reveal an almost life-sized Kamadhenu cow adorned in a whimsical palette, resounding the label’s emblematic style; a rotating five-foot mandala wheel and the label’s ensembles drenched in versatile patterns.
Step inside and one is engulfed in a sensorial gush of wonder — the walls imprinted with floral wallpapers, a paisley-shaped seater grounding the buzz around it, museum-esque trial rooms fringed with theatrical curtains, a mosaic heart engraved on the floor and a shelf of trinkets.
"I wanted this store to be an extension of my world, one that tells stories, elicits emotions, and celebrates the beauty of individualism" — Siddhartha Bansal
