Form follows function is the kind of phrase designers hear so often that it risks becoming wallpaper until someone reminds us why it matters. In design, art and functionality are not necessarily enemies but co-conspirators. One fulfils our everyday needs, the other lures us and one taps into the desire to flaunt functionality as an expression of themselves.
This philosophy gets new traction through a new generation of designers, and a name increasingly bringing a sharp focus on the Istituto Marangoni Milano Design is that of Advay Gupta. A recent graduate from the Milan campus, Gupta approaches design like a storyteller with a toolkit, with each project unfolding as a clever response to real-world friction. With accolades already stacking up and ideas that feel both cerebral and accessible, he emerges less as a student and more as a designer in motion. Consider this a name to circle, underline and watch closely.
