Why should a drink harm you to energise you? Plagued by this worrying thought, Harshvardhan Chauhan sparked a beverage revolution with Kombucha-led probiotic drinks. While India’s fan favourite sodas and energy drinks were sugar-laden with little or no care toward their consumers’ health, Tribe Kombucha, founded in 2022, takes its nutritional label seriously. A medley of probiotic teas in a range of flavours such as lavender and hibiscus, Tribe Kombucha is redefining refreshments, leading the rise of sober-curious and mindful drinking culture.
As Gen-Z and millennials turn to healthier alternatives, Tribe Kombucha places what was once an obscure concept known only within wellness communities within everyone’s reach. Rapidly evolving into one of India’s most promising functional beverage categories, Harshvardhan’s one question led to a boost in tasty, accessible health.
What’s in a drink?
With an unwavering commitment to natural ingredients, probiotic functionality and transparent processes, Harshvardhan and Tribe Kombucha stand out in a landscape of quick-fix wellness promises. Taking the disciplined route, their Kombucha is rooted in science, purpose and passion. These innovative beverages don’t rely on additives or artificial flavours, giving the body only what it truly needs. With gut health at the core of the company, each Kombucha packs in a heady combo of health-conscious, low-sugar, clean-label, and purposeful nutrition. Once only an artisanal niche, Tribe Kombucha, now a large-scale commercial project, has changed the way the country sees refreshments.
