A new design landmark in Indore calls you!

Sculptural landmarks

The entrance is marked by a sculptural curved divider that subtly disrupts the path ahead, carving a journey that leads you through a series of four kitchen displays, each staged like a design scene rather than a product pitch.

Walk past the kitchens and you arrive at the quieter core. A sampling room, a back office and a staircase that quite literally elevates the narrative. Crafted from folded metal and appearing to float midair, this stairway is as theatrical as it is functional. 

As you ascend, a dynamic material display is in view unveiling new finishes that are rotated like chapters in an ongoing story. Upstairs, the atmosphere shifts again. A bedroom suite with a walk-in closet leads to a curated selection of six wardrobe setups designed to inspire rather than overwhelm. The layout is intentionally fluid, allowing displays to evolve while the architecture holds steady.

The skeleton that holds it together 

The space stays true to what the designers call the Architectural Style of Interiors — an approach where the bones of the space do the heavy lifting. “We wanted to create a shell so strong in form that it wouldn’t need too much accessorising,” Priyanka and Piyush explain. And it shows. 

There’s a calm confidence in the material and colour palette too. Warm white walls, light oak wood and nothing that shouts for attention. Instead, the space whispers, letting textures, light and shadows do the talking. And while the space is polished and composed, the process behind it was anything but effortless. That statement-making divider, for instance? It was the most challenging element. It had to be perfectly level on both sides to stand free and was as much about engineering as it was about design.

Experimentation over expectation 

Even its foundations are rooted in intention. The showroom is constructed entirely using locally sourced materials like wood, steel, cork and brought to life by local craftsmen, grounding its contemporary aesthetic in community values. The space feels unapologetically non-commercial, and that, the duo says, is the point. “Any new design is an experiment — especially if it’s exploring uncharted ground. This one feels like a risk we’re glad we took.”

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