Edida Archives - ELLE DECOR

#EDIDA 2021: Call for entries

Inviting entries for the 20th edition of EDIDA India 2021, presented by ICA Italian Wood Finishes, in association with Sunil Sethi Design Alliance, the country’s top product design honour! Sort through your inventory and share your coolest, most innovative creations for home decor.

EDIDA AT A GLANCE

The domestic version, EDIDA India, is currently in its 20th year. Felicitating creations across 13 categories, the awards ceremony is conducted in Mumbai, illustrating the best of Indian designers.

Incepted in 2003, EDIDA (ELLE DECO INTERNATIONAL DESIGN AWARD) is the most coveted product design award in the world. EDIDA India prides itself for recognising and giving impetus to local brands that make in India, and provides a global platform to the winners. Winners of our local awards are automatically nominated for the international EDIDA, where all 25 Editors-in-Chief of the ELLE DECOR and ELLE Decoration network join forces to seek out the very best in design. The international awards ceremony takes place during Salone del Mobile and will also be presented live on ELLE DECOR India’s digital platform.

EDIDA India’s legacy is graced by the likes of designers Puru Das, Brian DeMuro Das, Ashiesh Shah, Mangesh Lungare, Ayush Kasliwal, Saba Kapoor, Vritima Wadhwa and more.

HOW TO APPLY

Click here to download the participation form!

Scout through our various categories and select the one that best resonates with your products! sharing your designs with the world has never been easier.

DEADLINE: 30.09.2021

EDIDA INDIA: THE AWARD CATEGORIES

To be considered for the international shortlist, winning an EDIDA India is a definite precursor. Let’s help you get acquainted with each of these categories:

Designer of the Year

The winner of this category receives a special showcase for their exceptional portfolio of work at India Design ID and a chance to engage with the finest of the architectural and design fraternity

Interior Designer of the Year

Awe-inspiring concepts for residential and commercial spaces that we’d love to call our own

Bathware

Fixtures and fittings that delight with their features

Bedroom

Furniture or furnishings that are borrowed straight out of our dreams

Fabrics

Prints, weaves, embroideries and other techniques that entice us

Flooring

Raise the bar with earthy ceramic, royal granite or playful terrazzo

Furniture

Pieces that help define a space’s design vocabulary

Kitchen

Utensils and appliances that reinvent your culinary dreams

Lighting

Lamps and illuminators that dazzle with their brilliance

Student of the Year

We recognise budding potential when we see it, and design schools are a great place to find emerging talent. So if you have what it takes, submit your best projects and you just might win a scholarship to Istituto Marangoni’s Milan campus

Tabletop

Crockery, serveware and cutlery that ensure you dine in style

Wall finishes and coverings

Textured surfaces that engulf you with their spectacular palettes and patterns

Young Talent

For the young hearted and design-spirited under 40, this is your time to come forth and shine. Send us a portfolio of your best product designs that define and distinguish your creative style

Whether you’re a seasoned architect, interior or product designer, young and upcoming creative, a design house, a brand that collaborates with designers, or even a student, these awards are for you! Send in your submissions by filling up the participation form available here: EDIDA 2021 form

EDIDA INDIA x ICA

Presented by ICA Italian Wood Finishes, EDIDA is the hallmark of recognition for design evangelists worldwide. Representing the highest standards of of quality and finesse, ICA offers wood celebrates innovation and creativity and has been instrumental in furthering global artistic sensibilities.

EDIDA INDIA x SUNIL SETHI DESIGN ALLIANCE

Sunil Sethi and his venture Sunil Sethi Design Alliance have supported EDIDA India for the better part of the decade. The brand’s values of recognising top talents and ingenious creations is in sync with that of EDIDA India, making it a truly valuable association. Indeed, Sunil Sethi Design Alliance has also been crafting fabulous trophies for EDIDA India winners for years now!

EDIDA INDIA: OVER THE YEARS

ELLE DECOR India has chosen one fantastic venue after another to hold the prestigious EDIDA India awards. Some of our favourites include the ones held at the enigmatic Liberty cinema, Royal Opera House, the Convocation Hall of Mumbai University, and Mukesh Textile Mill, to name just a few.

In the past, our winners have had unique opportunities to hone and showcase their talent globally—Istituto Marangoni has offered a scholarship at its Milan campus to previous Student of the Year awardees; and Ambiente Frankfurt has presented the previous winners of the Young Talent award to showcase at the fair in Germany!

Each of these have imprinted memories of a lifetime for all attendees and winners alike, from the design and architecture fraternity who gather at one location to network and applaud good design!

We’ve also had a host of special guests and awardees including Anavila Mishra, Akanksha Deo Sharma, Ayush Kasliwal, Bobby Agarwal, Hafeez Contractor, Prem Nath, Niranjan Hiranandani, Sussanne Khan and Vaishali Shadungale in the recent past, among many more.

Click here to download the participation form right away!

Last date for entries is 30.09.2021

EDIDA INDIA: WINNERS OVER THE YEARS

Read all about our winning entries and the creatives who’ve won them here

Presenting the stellar winners of EDIDA India 2020, the country’s most prestigious product design awards

Since its inception in 2002, EDIDA India prides itself for recognising and giving impetus to local talent with ingenious product designs that are made in India. It also provides a global platform to the winners and opens the doors to opportunities and collaborations around the world.

Winners of EDIDA India automatically qualify for the subsequent international EDIDA, where all 25 Editors-in-Chief of the ELLE DECOR and ELLE Decoration network join forces to seek out the very best in design globally.

This year, EDIDA India has been presented by our title sponsors ICA Italian Wood Finishes, in association with Sunil Sethi Design Alliance and in strategic partnership with Panasonic Homes and Living, Miele and Tejas | Flos.

EDIDA India Designer of the Year 2020: Puru Das and Brian DeMuro of DeMuro Das

A seamless blend of exquisite and diverse materials, bold silhouettes and rich craftsmanship best summarises the New Delhi-based designer duo’s new luxury furniture collection—Uncommon Threads.

Taking inspiration from Indian Modernist architecture, the series from their practice DeMuro Das includes pieces such as the embroidered Nila Screen that references Corbusier’s Capital Complex buildings in Chandigarh, the curvaceous Drift Sofa inspired by sand dunes in the Arabian desert, and the sculptural Forma and Tana Side Tables with bronze and nickel bases. Website: www.demurodas.com

EDIDA India Interior Designer of the Year 2020: Ashiesh Shah of Atelier Ashiesh Shah

Four years after he won the Designer of the Year title, Shah adds another EDIDA to his kitty. The principal and founder of his namesake practice wins for a range of bespoke residential and commercial spaces.

Be it for the restaurant Sequel’s wabi sabi aesthetic or a duplex along Marine Drive that borrows art deco elements from its surrounding establishment, Ashiesh ensures that each of these interiors is backed by a strong concept and seeped in textures, hues and materials that complement the personality of those it hosts. Website: www.ashieshshah.com

EDIDA India Young Talent 2020: Vritima Wadhwa of Project 810

The furniture design graduate from the National Institute of Design, Ahmedabad, founded her New Delhi-based practice Project 810 seven years ago to craft memorable spaces and enhance them with equally distinct decor. One, her first and winning collection (see scroll above), uses a whole spectrum of materials, poetic forms and earthy elements, which are woven with a contemporary Indian aesthetic. Website: www.project810.com

EDIDA India Student of the Year 2020: Gautam Kumar won a scholarship to Istituto Marangoni‘s Milan campus

Currently pursuing his Masters in design at the National Institute of Design, Ahmedabad, Gautam’s sustainable cutlery set (see scroll above) encourages the consumer to shift towards natural and eco-friendly products. The streamlined pieces showcase the innate flexibility of bamboo juxtaposed against a rich wooden texture.

EDIDA India Lighting 2020: Mangesh Lungare

The Mumbai-based designer combines bold, geometric shapes and functionality for this handcrafted, sculptural lighting fixture.

His design for the WADI 09 desk lamp resembles a firefly when illuminated. Instagram: @mangeshdl

EDIDA India Furniture 2020: Ariane Thakore Ginwala of This and That

With her new collection Laakh, Ariane explores the long forgotten lacquer technique and creates an exclusive range of teak console tables such as the Lakh Gola and Zagku. The vibrantly coloured and patterned pieces, available at her Ahmedabad-based studio This and That, evoke a sense of childhood nostalgia. Website: www.thisandthat.in

EDIDA India Fabric 2020 (Joint winner): Akanksha Himatsingka of Himêya

Part of the Vitamin D range of bed, bath and home linens by Himêya, the clay red and olive grey hued Mountain Maze is the epitome of comfort.

Akanksha integrates staple Pima cotton in sateen weave adorned with charming puff prints to personally take forward the textile company’s deep rooted values of sustainability and zero waste. Website: www.himeyalife.com

EDIDA India Fabric 2020 (Joint winner): K Margaret Zinyu of Woven Threads

Revisiting Nagaland’s traditional craft of weaving on the loin loom, Margaret fashions this range of pillow covers inspired by the ethnic textiles of the Angami Nagas, under her Kohima based initiative Woven Threads.

The pieces are handwoven and made using yarns dyed with natural, vegetable inks. Website: www.woventhreads.in

EDIDA India Tabletop 2020: Ayush Kasliwal for Ikai Asai

The founder of AKFD and AnanTaya has created the Kama barware range (see scroll above) for Ikai Asai as an ode to sensorial indulgences and experiences. Inspired by Mughal poet Mirza Ghalib’s personality and lifestyle, the collection is moulded in purple cast glass and amethyst, and paints a picture of royalty and sophistication. Website: www.akfdstudio.com

EDIDA India Bedroom 2020: Saba Kapoor of Nivasa

Creative director of furniture giant Nivasa, Saba impresses with Theme for a Dream (see scroll above). The set features a bespoke canopy bed with leather braids atop a brass frame. It is paired with gold hued tables that merge exquisite form with functionality. Website: www.nivasa.com

EDIDA India Flooring 2020 (Joint winner): Aditi Katkoria of Inverted Banyan Studio

The designer at Inverted Banyan Studio has been lauded for her intricate concept, inspired by organic forms prevalent in nature such as pebbles and boulders, and realised in irregular, concentric circles.

The resultant terrazzo composition is inlaid with colourful marble, stone chips and stones in varying sizes. Email: invertedbanyan@gmail.com

EDIDA India Flooring 2020 (Joint winner): Lorenzo Vitturi for Jaipur Rugs

The London-based creative has conceptualised the eclectic Jaipur Fragments series of handcrafted floor coverings for Jaipur Rugs (see scroll above). These capture abstract, sculptural forms seen in his photographs of rural India. Each tapestry is a juxtaposition of organic multilayered shapes, framed by memories of his visual journey. Website: www.jaipurrugs.com

EDIDA India Kitchen 2020: Yashika Munjal

The Ring Capital by Yashika brings a playful and interactive twist to simple earthenware crockery. Users are encouraged to assemble these terracotta pieces (that have white glazed interiors) in the form of a symmetric tower—thus mimicking high rises. Website: www.yashikamunjal.com

EDIDA India Wall finishes and coverings 2020: Akila Seshasayee and Pankaj Kehr of Toile Indienne
Paying homage to Mumbai’s rich art deco heritage, the founders of Toile Indienne have designed an exclusive range of architecture inspired wallpapers (see scroll above). Bandar Log, the winning entry, borrows from Rudyard Kipling’s The Jungle Book and features delicate geometric patterns, fine lines and enchanting botanical motifs. Website: www.toileindienne.com

Meet the winners of EDIDA India 2020! Watch the virtual ceremony now!

This year’s EDIDA India is presented by ICA in association with Sunil Sethi Design Alliance and in strategic partnership with Panasonic Homes and Living, Miele and Tejas | Flos and gifting partner Boutique Living.

Acclaimed architects and designers like Sandeep Khosla, Vinita Chaitanya, Abha Narain Lambah, Dikshu Kukreja, Tony Joseph, Phiroza Neterwala & Sunu Aibara are accompanied by Sunil Sethi, Boman Irani, Chairman and MD, Rustomjee, Tarun Pandey, COO, Istituto Marangoni, Dinesh Aggarwal, Joint MD, Panasonic Homes and Living, Siddhant Jain, CEO, Tejas | Flos and Rana Pratap Singh, MD, Miele India to present the prestigious EDIDA India 2020 Award.

Click here to watch the exclusive EDIDA India 2020 virtual ceremony!

Presenting the honourees of the 18th edition of the ELLE DECO International Design Awards (EDIDA) India

Presenting the honourees of the 18th edition of the ELLE DECO International Design Awards (EDIDA) India. This year’s ceremony, hosted at the iconic Mukesh Textile Mill in Colaba, Mumbai, was an evening of beachy whites and fiery reds.

EDIDA Designer of the Year KUNAAL KYHAAN SEOLEKAR
Just two years after winning the EDIDA India Young Talent 2017, Kunaal took home the most coveted award for his 2019 designs. The soon to be unveiled Terracotta and tentatively named Galaxy collections amalgamate contemporary and cultural features in keeping with his aesthetic. While the inspiration behind his ventures— studio HAUS and KOY is Japanese culture, the designer adds warm tones and earthy textures to pieces in order to make them one of a kind and appealing to a wider audience. Website: www.koy.store

EDIDA Interior Designer of the Year FARAH AHMED MATHIAS & DHAVAL SHELLUGAR
The first to be awarded in this category, Farah and Dhaval of FADD Studio strive to keep their designs fresh and unconventional. Their motto is quite simple—to do everything and say ‘no’ to nothing. Their Bengaluru based studio is well known for deciphering past and present trends in quirky yet practical ways through a variety of projects, ranging from residential to commercial. Website: www.faddstudio.com

EDIDA Young Talent SHASHANK GAUTAM
With his design studio Mianzi, Shashank takes sustainable living and decor a notch higher. He uses bamboo to design sturdy everyday objects such as the Butterfly chair, Mushroom lamp and Lotus stool. He aims to provide employment to local artisans and create a plethora of eco-friendly products. Website: www.mianzi.in

EDIDA Young Talent winner Shashank Gautam

EDIDA Student of the Year RADHIKA DHUMAL
Currently pursuing her Master’s degree from the National Institute of Design in Ahmedabad, Radhika drew inspiration from nature for the Elytra Coffee Table. The structure of the interactive table resembles the movement of a beetle’s wings. Email: radhika_d@nid.edu

EDIDA Furniture JOINT WINNER PRIYANKA NARULA
Inspired by the opening mechanism of an envelope, the Lifafa chair, made in rattan, is both comfortable and space friendly. Through her practice The Wicker Story, Priyanka aims to bring about sustainable innovation. Email: prelabds@gmail.com

EDIDA Furniture JOINT WINNER ROOSHAD SHROFF WITH AMBRITA SHAHANI TUCKWELL
Rooshad and Ambrita crafted the Fossil table to freeze a moment in time. It features flowers, plucked in the spring, which is then pressed into reclaimed Burma teakwood giving it a stable, 3D essence. Website: www.rooshadshroff.com

EDIDA Bathware AMANDINE SCHIRA
Using terracotta for her conceptual designs, Amandine imbibes the simplicity of early civilisations like the ancient ruins of Dholavira for Mi & Gei’s glocal bath fixtures that are made using brass and copper. Email: studiolafrench@gmail.com

EDIDA Lighting AHSAN ANSARI
The Shunya lamp by Ahsan for his practice Clay Architecture & Interiors is a set of three light fixtures that are made of marble, copper and enamel. Inspired by the Mughal era, each of the illuminators showcases different phases of the moon. Website: www.clay.net.in

EDIDA Wall Finishes & Coverings SAIF FAISAL
The founder of Nuance Studio and EDIDA India Tabletop and Furniture 2017 winner centres his designs around simplicity, sustainability and geometry. Seeking inspiration from the golden ratio and the Fibonacci series, he creates Fibonacci tiles, which are 10 times stronger than conventional concrete and 30 per cent lighter. Website: www.thenuancestudio.com

EDIDA Kitchen JOINT WINNER HARPREET PADAM
The past recipient of EDIDA India Tabletop 2018, won for his Substance collection that reimagines textured kitchenware—containers and bowls—in papier mâché. Email: harpreet@unlike.in

EDIDA Kitchen JOINT WINNER SHREELEKHA LAKSHMIPATHY
An alumna of the School of Architecture and Planning, Chennai and IIT Bombay, Shreelekha reinterprets the traditional SouthIndian coffee maker in stoneware and cork for her venture Beatroot Co. Website: www.beatrootproducts.com

EDIDA Tabletop AKANKSHA DEO SHARMA & IINA VUORIVIRTA FOR IKEA
Collaborating for IKEA’s ‘Better Air’ initiative— which aims at reducing air pollution—Akanksha and Iina crafted the Förändring series that comprises lampshades, vessels and mats, all made using leftover rice straw. Website: www.ikea.com

EDIDA Bedroom VEERAM SHAH & NISHITA KAMDAR
The creative duo has collaborated to foray into furniture design with POD (Pieces of Desire). Part of their first collection is The Nest, a bespoke cradle with an inner bowl in solid teak while the outer one also uses rattan and brass ribs. Website: www.needapod.com

EDIDA Bedroom winner Veeram Shah & Nishita Kamdar

EDIDA Fabrics JOINT WINNER AKILA SESHASAYEE & PANKAJ KEHR
Known for their original and uncompromising design philosophy, Akila and Pankaj use fabric as a medium to explore Indian art at Toile Indienne. Their winning entry: The Art of Architecture – Textiles in tribute to BV Doshi, pays ode to the legendary architect. Website: www.toileindienne.com

EDIDA Fabrics JOINT WINNER ASHITA SINGHAL
At Paiwand Studio, Ashita ensures that textile waste is sorted, cut into strips and then handwoven to create eco-friendly fabric. With this series of products, she wishes to introduce sustainable design and curb pollution. Email: studiopaiwand@gmail.com

EDIDA Flooring ARIANE THAKORE GINWALA
The Ahmedabad based interior architect is known for restoring indigenous techniques of designing furniture. Ariane bagged the award for handcrafted rugs from This and That’s Forest Collection, which is inspired by her visit to the Borneo forest.Website: www.thisandthat.in

EDIDA Flooring winner Ariane Thakore Ginwala

Presenting the winners of the 17th EDIDA ELLE DECO International Design Awards

Presenting this year’s stellar line up of the honorees of the 17th ELLE DECO International Design Awards (EDIDA) India. Hosted at the iconic Liberty Cinema in Mumbai, this year’s awards unravelled over an unforgettable evening.

EDIDA Designer of the year

Mangrove Collective: The Chairpoy range is a modern take on the charpai or khatiya, while the Shunya lamp aims to revitalise an indigenous metallurgical craft with its origins in the Mughal period. This multi-faceted group’s incredible range of furnishings landed them the coveted title.

EDIDA young talent

Viti Mittal: The talented creative channelled Indian tradition to shape a collection of unglazed ceramic utensils. Women have always inherited family traditions and recipes. The kitchenware gets stained with every use, reflecting the cultural sentiment of utensils passed down from mother to daughter.

EDIDA student of the year

Akshay Chandekar: Akshay enrolled in the furniture design programme at NID, where he worked on Mingle, the table that won him this award. Inspired by the foliage of a tree, the symbol of life, the idea was to encourage conversations in workspaces without the constraints of hierarchy.

Inspired by green foliage, the idea was to encourage conversations in workspaces transcending hierarchical constraints

EDIDA furniture

Iqrup+Ritz: The mother-daughter duo has been known for their beautiful design, understated luxury and expert craftsmanship since 2014. The Edo cabinet is inspired by Japanese design principles of Kanso (simplicity), Shizen (nature) and Yugen (profound and subtle beauty), whilst the Cell marble coffee table has been meticulously crafted by expert artisans in Jaipur.

EDIDA Furniture

Sandeep Sangaru: He believes in marrying traditional knowledge and skill with design and technology to make objects of daily use invaluable, accessible and enjoyable. His collections are an embodiment of his design language—a reflection of quintessential Indian tradition and craftsmanship.

EDIDA Bedroom

Priyam Doshi: The Bedroom is a playful and trendy bedroom furniture collection that offers handy, quick access open storage to the inhabitant. Making use of production techniques like pipe and metal bending, welding and powder coating, this collection landed Priyam the award.

EDIDA Bathware

Shonan Purie Trehan: The multi-talented designer looked to reimagine bathware as sculptural art through this collection. The washbasins and counters are sculpted in concrete and finished in polished pigment, cast in situ terrazzo. The terrazzo is fluid and sensuous—the perfect material for water to flow over,

EDIDA Tabletop

Harpreet Padam: Re-inventing the traditional form: Padam brings back the magic of the OID bidriware boxes, which are made of deep black oxidised zinc and inlaid with pure silver. Used for storing small valuables, coins, keys or collected ephemera, this ode to the craft of bidriware by the Unlike Design Co. founder was stunning, to say the least.

The bidriware boxes are made of black oxidised zinc and inlaid with silver

EDIDA lighting

Vibhor Sogani: Inspired by the weaver bird’s nest, Casa is a tribute to ‘home’ in the natural world. The homogeneous blend of burnished beads form a warm, comforting cocoon, whilst the light emanating from the egg-shaped marbled glass adds life to this breathtaking installation by the veteran designer.

Made of burnished beads and inspired by the weaver bird’s nest, Casa is a tribute
to ‘home’ in the natural world

EDIDA flooring

JJ Valaya for Ayush Choudhary: JJ Valaya’s celebrated design sensibilities and Cocoon’s mastery in fine rug weaving resulted in a stunning collaboration. Woven with natural, handspun silk and carded wool, the Isfahan collection is inspired by one of the oldest Persian cities, but maintains contemporary motifs.

The Isfahan collection is made using natural, handspun silk and carded wool

EDIDA flooring

Ayush Kasliwal: The Vankar (weaver) Namda (felt) is a combination of two ancient textile techniques from Gujarat and Rajasthan. The coming together of two communities to create this contemporary black and white woollen rug is the perfect example of a harmonious India that AKFD Studio’s maestro strives for.

The black and white woollen rug combines the Vankar (weaver) and Namda (felt), a combination of two ancient textile techniques from Gujarat and Rajasthan

EDIDA Wallcoverings

Bandana Jain: The contemporary artist’s infatuation with a unique material, corrugated cardboard, manifested itself in this dynamic wall mural. Perfectly Imperfect was an attempt to arrest the beauty that lies in the involuntary movement of nature, such as waves in the ocean that can be likened to the spontaneous folds of a fabric.

This wall mural is an attempt to capture the beauty that lies in the involuntary movement of nature

EDIDA Kitchen

Ashiesh Shah: The EDIDA Designer of the Year 2016 and winner in the fabric category for 2017 took home yet another trophy this year. Inspired by a Japanese technique, wabi-sabi, The Celestial Marble Sphere can be fragmented into nine dinner table objects representing the shift from one to many moon phases.

EDIDA Fabric

Vaishali Shadangule: She draws inspiration from her ability to observe and listen, allowing her designs to speak for themselves. This textile is made by fabric cord, handcrafted motifs and intricate hand embroidery. It looks to represent nature in its entirety through textures that resemble abstract landscapes and spaces.

The textures of this handcrafted fabric resemble abstract landscapes and spaces

5 reasons to participate in EDIDA 2018

It’s that time of the once again. It’s time to prove your mettle as a design maestro as the country’s most coveted design award is here! There might be no winning formula in life, but when it comes to the EDIDAs we have one: Form + Function + Imagination + Risk + A Big Idea = Good Design.If you think your products and designs have what it takes to make the cut, then participate now! And if you can’t think of more reasons to participate, we give you five reasons why you absolutely should!1. You could be EDIDA India’s next Designer of the YearHave a diverse portfolio of works spanning from luscious fabrics and breathtaking furniture to statement walls and sparkling lights? Then this year you could be crowned design genius. Rooshad Shroff sheds light on his experience as the reigning EDIDA India Designer of the Year here. 2. You could get a showcase at Ambiente, 2018If you’re under 40 and have an interesting oeuvre, this could be your big ticket to the league of the masters! The EDIDA India Young Talent winner gets an exclusive showcase at Ambiente, Frankfurt! 3. You could get a chance to study in Milan (If you are a student)Yes, you read that right! Students aspiring to leave a mark in this world of cut throat competition get to have an edge over others. If your designs impress our judges, then you could be on your way to a three week scholarship to Istituto Marangoni, Milan. 4. Showcase your products at India Design ID, 2018Every year, India’s most definitive design week takes over New Delhi, engaging in an industry driven dialogue with the masses. Designers and creatives from around the world converge to discuss and exchange ideas within the purview of design. Names such as Massimiliano Fuksas, Ross Lovegrove, Ron Arad, Javier Mariscal, the world’s first cyborg Neil Harbisson, Sabyasachi Mukherjee among others were in attendance this year. All EDIDA India winners get a chance to showcase their winning product to a global audience at the fair!5. Automatically secure a nomination for the International EDIDAsYour win in EDIDA India automatically qualifies you for nomination at the International EDIDA. Compete with extraordinary talent from across the globe to win the coveted prize at the highest level. Take a look at the EDIDA International 2018 winners here. If the above points are reason enough, click here to download the participation form right away! Last date for Entries 10.09.2018

The winning designs from EDIDA 2017

Take a look at this year’s stellar line up of honourees at the 16th ELLE DECOR International Design Awards (EDIDA) India, profiled against the beautiful heritage structure that is University of Mumbai, Fort.

EDIDA Designer Of The Year – Rooshad Shroff
There isn’t a material that this multi-faceted Mumbai creative hasn’t experimented with. This year, his inlay tabletop series, embroidered furniture, coloured Sanding collection and limited edition lighting for textile powerhouse Atmosphere land him the coveted title. Website: www.rooshadshroff.com

Rooshad Shroff was anointed Designer of The Year! Photographs by Bajirao Pawar

EDIDA Young Talent – Kunaal Kyhaan Seolekar
The multi-talented Pune-based creative uses natural and raw materials, colours and shapes as his inspiration. His Grid Bed is made using Himalayan pine and the Curve chair is designed to comfortably fit any body shape.Website: www.studiohaus.in

Kunaal Kyhaan Seolekar is the winner of the Young Talent Award, for his creative use of natural materials; Photographs by Bajirao Pawar

EDIDA Student Of The Year – Harjot Singh
Currently pursuing his Masters in Furniture and Interior Design at NID, Ahmedabad, Harjot won The Park ELLE DECOR Student Contest last year for his weather-resistant Concrete Jungle seater. Now, he bags this coveted award for his multi-functional product Furnitecture, which has modular units that can adapt to any living space.

Harjot Singh is the Student Of The Year, winning for his adaptable unit, ‘Furnitecture’; Photographs by Bajirao Pawar

EDIDA Student 1st runner-up – Radhika Sarraf
While studying in the Bachelor’s Programme of Furniture and Interior Design at NID, Ahmedabad, Radhika took a semester abroad in the Konstfack, University College of Arts, Crafts and Design in Stockholm. Inspired by this semester abroad, her product Lean On Lean Off is a take on a seater for people who need temporary rest in places where seating cannot be arranged.

EDIDA Student 2nd runner up – Karan Bhave
Currently majoring in Furniture and Interior Design at NID, Ahmedabad, Karan’s Link modular seating is an attempt to redefine the concrete chair. The multi-functional top can be used with a rocking chair base, a bar stool base or even that of an outdoor seater.

EDIDA Bathware – Husna Rahaman
At the Bengaluru designer’s label Fulcrum Studio, the Basins and Beyond for him and her are constructed in cool geometric patterns. They are made from hand-cut stone, marble, SS metal tessellations and granite. Website: www.fulcrumstudio.in

Husna Rahaman is the Winner of the Bathware category for her stylish basins for Him and Her

EDIDA Bedroom Joint Winner – Pravir Sethi
Envisioned under his Mumbai firm Studio Hinge, the Sweep Bed hopes to keep hotel rooms versatile. The two leather-clad single beds can be joined as a double sleeping system, and when to split, the sideboard serves as a table. Website: www.studiohinge.in

Pravir Sethi bags the Joint Winner award for the Bedroom category, for his ‘Sweep Bed’ system; Photographs by Bajirao Pawar

EDIDA Bedroom Joint Winner – Sarita Handa
Having previously won an EDIDA for Fabrics in 2013, the New Delhi-based textile brand wins for their Berber Cushion Collection, which is inspired by the hand-sewn rugs made by the Berber women of the Atlas mountains in Morocco. Taking the powerful stories and symbolic language represented by these carpets, this series uses a variety of colours, patterns and textures. Website: www.saritahanda.com

Suparna Handa and Rahul Puri received the Joint Winner award for Sarita Handa, for the Bedroom category; Photographs by Bajirao Pawar

Suparna Handa and Rahul Puri received the Joint Winner award for Sarita Handa, for the Bedroom category

EDIDA Fabric – Ashiesh Shah
The EDIDA India Designer of the Year 2016 took home the trophy this time for his Silver Mesh. Using pure silver wire that’s handwoven into a textile-like structure, the process to make a single panel is so meticulous that it takes around four months to complete just a wall. Website: www.ashieshshah.com

Ashiesh Shah wins the Fabric category with pure silver handwoven into a ‘Silver Mesh’

EDIDA Flooring – Bugali, Gulabi Devi, Mobin, Gaffar & Savitri Devi For Jaipur Rugs
The brand launched the Artisan Originals Collection with the aim of creating a personal connection between rural weavers and the international market. The range that wins them their first EDIDA showcases traditional Rajasthani culture, motifs inspired by nature, personal stories and shakkarparas. Website: www.jaipurrugsco.com

Gulabi Devi, Mobin, Savitri Devi, Gaffar and Bugali (not pictured), artisans for Jaipur Rugs win Flooring for their designs; Photographs by Bajirao Pawar

EDIDA Furniture Joint Winner – Ranjan Bordoloi
The Guwahati designer’s Pitoloi Stool was made in collaboration with a master craftsman of Assam’s Moriya community. Known for using traditional methods and skills to create high-end contemporary objects, Ranjan crafted this bar seater and stool in an effort to revive the dying form of making utensils and artefacts by hammering brass. Website: www.studiobordoloi.com

Ranjan Bordoloi is the other Joint Winner for the Furniture category, for his Pitoloi Stool; Photographs by Bajirao Pawar

Ranjan Bordoloi is the other Joint Winner for the Furniture category, for his Pitoloi Stool

EDIDA Furniture Joint Winner – Saif Faisal
Previously winning for his lights in 2016, the Bengaluru-based designer’s Bidriware Qaiser table series explores various design patterns. Using walnut and beech wood, the range explores snowflake motifs and oxidised Zillij patterns. The curved stem and base give the illusion of defying gravity, as though the tip of the stem is just barely resting on it. Website: www.saif-faisal.com

Saif Faisal is the Joint Winner of the Furniture category, for his Bidriware Qaiser table series; Photographs by Bajirao Pawar

Saif Faisal is the Joint Winner of the Furniture category, for his Bidriware Qaiser table series

EDIDA Kitchen Joint Winner – Nidhi Kalra For Artt’dinox
The Ghee Pot is a modern take on the traditional Indian method to melt clarified butter. Designed around the concept of a milk boiler by the New Delhi-based creator for Artt’dinox, it has a double-walled jacket which, when filled with water and kept on a flame, provides indirect heat. Website: www.arttdinox.com

Nidhi Kalra is the Joint Winner in the Kitchen category for her modern take on the ghee pot; Photographs by Bajirao Pawar

Nidhi Kalra is the Joint Winner in the Kitchen category for her modern take on the ghee pot

EDIDA Kitchen Joint Winner – Ayush Kasliwal
The 2013 EDIDA India Designer of the Year’s Shiva Jug is inspired by the eponymous god. Awarded the UNESCO Seal of Excellence in 2016, this handmade copper pitcher has an elegantly balanced lid like the khamandalam, a yogi’s copper Ayurveda water vessel. Website: www.akfdstudio.com

Ayush Kasliwal is the Joint Winner for the Kitchen category, for his ‘Shiva Mug’

EDIDA Lighting – Soumitro Ghosh
The Bengaluru-based architect’s 5 ft tall Sextuplet lighting system features interlocking geometric patterns made with stainless steel bent panels and cables. Website: www.mathewghosh.com

Soumitro Ghosh wins the Lighting category for his 5 feet tall ‘Sextuplet’ lighting system; Photographs by Bajirao Pawar

Soumitro Ghosh wins the Lighting category for his 5 feet tall ‘Sextuplet’ lighting system

EDIDA Tabletop – Saif Faisal
The Bengaluru designer’s Cork Trays are inspired by the early era wicker platters. They have been crafted keeping in mind an ecological and contemporary expression of design. Website: www.saif-faisal.com

Saif Faisal is the Winner in the Tabletop category, for his ‘Cork Trays’

EDIDA Wall Coverings & Finishes Joint Winner – Shabnam Gupta
The Mumbai designer’s versatile Bricks can be used to build a standalone partition or screen, using terracotta and ceramic. It plays on light and shadow with perforations and hollow breaks adding a raw natural look. Website: www.shabnamgupta.in

Shabnam Gupta is a Joint Winner for the Wall Finishes & Coverings category, for her versatile ‘Bricks’
Photography by Bajirao Pawar; Produced by Anchal Kaushal

EDIDA Wall Coverings & Finishes Joint Winner – Sanjay Puri
The Mumbai architect’s Paper Tube Ceiling uses fire retardant of different lengths in various compositions on the walls – this can be used within any space, transforming it structurally with minimal cost. Website: www.sanjaypuriarchitects.com

Sanjay Puri is a Joint Winner in the Wall Coverings & Finishes category for his ‘Paper Tube’ ceiling

Also read: Read the highlights of the magical evening that was EDIDA 2017

Sarah Fotheringham and Maninder Singh: EDIDA India Fabric winner 2016

Over the years, Sarah Fotheringham and Maninder Singh’s homegrown label, Safomasi (a play on their names), has been quietly and consistently making a name for itself in the industry.

Their whimsical, intricately detailed patterns weave a story in warps and wefts, telling tales of the places they have visited and vistas they have seen. The art imitates life maxim holds so true in their case.

Take for instance their EDIDA winning Woven Kawaii collection, a canvas of their experiences in Japan. The fabric, usable on both sides, captures the essence of the culture while also being true to their brand’s style. We delve into the details of this award winning range.

ELLE DECOR: What is the best part about winning an EDIDA?

Maninder Singh: It is always great to be recognised for your work and coming from ELLE DECOR India, we feel privileged to have won.

ED: The best way to describe your EDIDA winning product…

Sarah Fotheringham: It is a collection of three patterns inspired by our travels in Japan and they have been reinterpreted on woven fabric. It features motifs that were influenced by the culture there.

MS: Take for instance our Peace Hands fabric, which features the V sign. In Japan, they make that gesture a lot when taking a picture. The crane design is taken from the origami bird and reflects the idea that 1,000 origami cranes bring good luck. The festival design is inspired by the street celebrations where you see a lot of ladies waving flags, wearing traditional kimonos with different patterns. Then you also witness samurais in their entire outfit on their horses. It’s what we experienced and saw. Its not the whole picture, but bits of different things that resonated with us.

ED:Take us through the process of creating your EDIDA winning product.

SF: We wanted to do the patterns in our own way but with a twist. It was also an opportunity for us to do something different.

MS: Basically, we experimented a lot and we thought about embroidery and other techniques for reproducing the same designs, but they have a lot of details. For these, we had to do a lot of samples. There were other motifs we wanted to do, but the weavers told us the details would be lost in the jacquard weaving technique. In the end, we decided to proceed with the three you see…

ED: Is there a fabric designer you admire?

SF: Josef Frank! But we are also inspired a lot by the work done by our friends. One of them has to be Hannah Bouldron.

MS: We work closely, so we do like similar people such as Klaus Haapaniemi Karen Mabon.

ED: Two characteristics fabrics of the future will have…

SF: Self-cleaning fabrics would be so cool. Fabrics should also be able to tell some kind of a story.

MS: They should also be sustainable. In terms of durability and longevity. These would not need replacing so often!

Website: www.safomasi.com

Also read: 5 reasons you must participate in EDIDA 2017

Nupur Priya: EDIDA India 2016 Student of the Year winner

A student of Masters in Furniture and Interior Design at the National Institute of Design, Ahmedabad, Nupur Priya was chosen as the Student of the Year at EDIDA India 2016. Her winning series of outdoor furniture titled “Capular”, derived from merging the words capsule and modular, is crafted in concrete, kota stone and wood.

Nupur’s main criteria was that her products were both versatile and low maintenance. Each piece can be used either as a table or seater (as they are stackable, the height can be adjusted). With hollow insides, they also double up as contemporary storage units. The young creative tells us more about her innovative products and her first design award.

ELLE DECOR: What is the best part about winning an EDIDA?

Nupur Priya: As a student, ELLE DECOR India appreciating my work and giving me an opportunity to be recognised is huge for me. I’ve had the pleasure of meeting some really great people and have even been contacted for collaborating on projects!

ED: What was your main intention behind creating your winning product?

NP: I wanted to make something that initiated conversation. The Capular series allows people to interact in public spaces. I used concrete to craft it because it’s easily available and doesn’t cost much.

ED: What challenges did you face while putting it together?

NP: I began with trying to understand the basics of working with concrete, which is very different from wood or metal that are conventionally used in product design. Combining functionality and ergonomics with aesthetic value was also a challenge.

ED: Two characteristics furniture of the future will have…

NP: I think we’re heading into an era where everything has to be easily adaptable to the circumstance. So versatility and adaptability are gaining importance. Also, right now we’re quite reserved with the kind of materials we use for furniture. A more diverse material palette is also a future possibility.

Also read: Beam Labs’ unique invention transforms any flat surface into a large screen

5 reasons to participate in EDIDA 2017

There might be no winning formula in life, but we do have one for the EDIDAs: Form + Function + Imagination + Risk + A Big Idea = Good Design.

If you think your products and design have what it takes to make the cut, then participate now! The country’s most coveted design award is here. And if you can’t think of more reasons to participate, here are five reasons you absolutely should!

1. You could be EDIDA India’s next Designer of the Year

Have a diverse portfolio of works spanning from luscious fabrics and breathtaking furniture to statement walls and sparkling lights? Then this could be the year you’re crowned design royalty. Ashiesh Shah sheds light on his experience as the reigning EDIDA India Designer of the Year here.

2. You could get a showcase at Ambiente, 2018

If you’re under 40 and have an interesting oeuvre to match your experiences, this could be your ticket to the big leagues! The EDIDA India Young Talent winner gets an exclusive showcase at Ambiente, Frankfurt! If you don’t believe us, you can read Advaeita’s interview here!3. You could get a chance to study in Milan (If you are a student)Yes, you read that right! Students aspiring to leave a mark in this world of cut throat competition get to have a sharper edge over others. If your designs impress our judges as much as your teachers, then you could be on your way to a three week scholarship to Istituto Marangoni, Milan. 4. Showcase your products at India Design ID, 2018Every year, India’s most definitive design week takes over New Delhi’s streets and engages in an industry driven dialogue with the masses. Indian and International designers converge to discuss and exchange ideas related to design. Names such as Alberto Alessi, Humberto Campana, Alberto Meda, Carlo Ratti among others were in attendance last year. All the EDIDA India winners get their own showcase and the opportunity to take their product to the global audience!5. Automatically secure a nomination for the International EDIDAsYour win in EDIDA India automatically qualifies you a spot for nomination at the International EDIDA. Compete with uprising talent from across the globe to win the coveted prize at the highest level. Take a look at the EDIDA International 2017 winners here.

If the above points are reason enough, click here to download the participation form right away! Entries due date 13.10.2017

Also read: All the winners of EDIDA India 2016