Calling for entries for the 19th edition of EDIDA India 2020, in association with Sunil Sethi Design Alliance, the country’s top product design honour! Sort through your inventory and share your coolest, most innovative creations for home decor to win an award at the upcoming EDIDA India 2020 ceremony!
ALL ABOUT EDIDA Incepted in 2003, EDIDA (ELLE DECO INTERNATIONAL DESIGN AWARD) is the most coveted product design award in the world. The domestic version, EDIDA India, is currently in its 19th year and the awards ceremony is held in Mumbai, India, where creations across 13 categories are felicitated.
EDIDA India prides itself for recognising and giving impetus to local brands that make in India, and provides a global platform to the winners. Winners of our local awards are automatically nominated for the international EDIDA, where all 25 Editors-in-Chief of the ELLE DECOR and ELLE Decoration network join forces to seek out the very best in design. The international awards ceremony takes place during Salone del Mobile.
EDIDA INDIA: THE AWARD CATEGORIES To be considered for the international shortlist, winning an EDIDA India is a definite precursor. Let’s help you get acquainted with each of these categories:
Designer of the Year The winner of this category receives a special showcase for their exceptional portfolio of work at India Design IDand a chance to engage with the architecture and design fraternity
Interior Designer of the Year Awe-inspiring concepts for residential and commercial spaces that we’d love to call our own
Bathware Fixtures and fittings that delight with their features
Bedroom Furniture or furnishings that are borrowed straight out of our dreams
Fabrics Prints, weaves, embroideries and other techniques that entice us
Flooring Raise the bar with earthy ceramic, royal granite or playful terrazzo
Furniture Pieces that help define a space’s design vocabulary
Kitchen Utensils and appliances that reinvent your culinary dreams
Lighting Lamps and illuminators that dazzle with their brilliance
Student of the Year We recognise budding potential when we see it, and design schools are a great place to find emerging talent. So if you have what it takes, submit your best projects and you just might win a scholarship to Istituto Marangoni’s Milan campus
Tabletop Crockery, serveware and cutlery that ensure you dine in style
Wall finishes and coverings Textured surfaces that engulf you with their spectacular palettes and patterns
Young Talent For the young hearted and design-spirited under 40, this is your time to come forth and shine. Send us a portfolio of your best product designs that define and distinguish your creative style
Whether you’re a seasoned architect, interior or product designer, young and upcoming creative, a design house, a brand that collaborates with designers, or even a student, these awards are for you! Send in your submissions by filling up the participation form available here: EDIDA 2020form
EDIDA INDIA x SUNIL SETHI DESIGN ALLIANCE Sunil Sethi and his venture Sunil Sethi DesignAlliance have supported EDIDA India for the better part of the decade. The brand’s values of recognising top talents and ingenious creations is in sync with that of EDIDA India, making it a truly valuable association. Indeed, Sunil Sethi Design Alliance has also been crafting fabulous trophies for EDIDA India winners for years now!
EDIDA INDIA: OVER THE YEARS ELLE DECOR India has chosen one fantastic venue after another to hold the prestigious EDIDA India awards. Some of our favourites include the ones held at the enigmatic Liberty cinema, Royal Opera House, the Convocation Hall of Mumbai University, and Mukesh Textile Mill, to name just a few.
In the past, our winners have had unique opportunities to hone and showcase their talent globally—Istituto Marangoni has offered a scholarship at its Milan campus to previous Student of the Year awardees; and Ambiente Frankfurt has presented the previous winners of the Young Talent award to showcase at the fair in Germany!
Each of these have imprinted memories of a lifetime for all attendees and winners alike, from the design and architecture fraternity who gather at one location to network and applaud good design!
We’ve also had a host of special guests and awardees including Anavila Mishra, Akanksha Deo Sharma, Ayush Kasliwal, Bobby Agarwal, Hafeez Contractor, Prem Nath, Niranjan Hiranandani, Sussanne Khan and Vaishali Shadungale in the recent past, among many more.
Presenting the honourees of the 18th edition of the ELLE DECO International Design Awards (EDIDA) India. This year’s ceremony, hosted at the iconic Mukesh Textile Mill in Colaba, Mumbai, was an evening of beachy whites and fiery reds.
EDIDA Designer of the Year KUNAAL KYHAAN SEOLEKAR
Just two years after winning the EDIDA India Young Talent 2017, Kunaal took home the most coveted award for his 2019 designs. The soon to be unveiled Terracotta and tentatively named Galaxy collections amalgamate contemporary and cultural features in keeping with his aesthetic. While the inspiration behind his ventures— studio HAUS and KOY is Japanese culture, the designer adds warm tones and earthy textures to pieces in order to make them one of a kind and appealing to a wider audience. Website: www.koy.store
EDIDA Interior Designer of the Year FARAH AHMED MATHIAS & DHAVAL SHELLUGAR
The first to be awarded in this category, Farah and Dhaval of FADD Studio strive to keep their designs fresh and unconventional. Their motto is quite simple—to do everything and say ‘no’ to nothing. Their Bengaluru based studio is well known for deciphering past and present trends in quirky yet practical ways through a variety of projects, ranging from residential to commercial. Website: www.faddstudio.com
EDIDA Young Talent SHASHANK GAUTAM
With his design studio Mianzi, Shashank takes sustainable living and decor a notch higher. He uses bamboo to design sturdy everyday objects such as the Butterfly chair, Mushroom lamp and Lotus stool. He aims to provide employment to local artisans and create a plethora of eco-friendly products. Website: www.mianzi.in
EDIDA Student of the Year RADHIKA DHUMAL
Currently pursuing her Master’s degree from the National Institute of Design in Ahmedabad, Radhika drew inspiration from nature for the Elytra Coffee Table. The structure of the interactive table resembles the movement of a beetle’s wings. Email: email@example.com
EDIDA Furniture JOINT WINNER PRIYANKA NARULA
Inspired by the opening mechanism of an envelope, the Lifafa chair, made in rattan, is both comfortable and space friendly. Through her practice The Wicker Story, Priyanka aims to bring about sustainable innovation. Email: firstname.lastname@example.org
EDIDA Furniture JOINT WINNER ROOSHAD SHROFF WITH AMBRITA SHAHANI TUCKWELL
Rooshad and Ambrita crafted the Fossil table to freeze a moment in time. It features flowers, plucked in the spring, which is then pressed into reclaimed Burma teakwood giving it a stable, 3D essence. Website: www.rooshadshroff.com
EDIDA Bathware AMANDINE SCHIRA
Using terracotta for her conceptual designs, Amandine imbibes the simplicity of early civilisations like the ancient ruins of Dholavira for Mi & Gei’s glocal bath fixtures that are made using brass and copper. Email: email@example.com
EDIDA Lighting AHSAN ANSARI
The Shunya lamp by Ahsan for his practice Clay Architecture & Interiors is a set of three light fixtures that are made of marble, copper and enamel. Inspired by the Mughal era, each of the illuminators showcases different phases of the moon. Website: www.clay.net.in
EDIDA Wall Finishes & Coverings SAIF FAISAL
The founder of Nuance Studio and EDIDA India Tabletop and Furniture 2017 winner centres his designs around simplicity, sustainability and geometry. Seeking inspiration from the golden ratio and the Fibonacci series, he creates Fibonacci tiles, which are 10 times stronger than conventional concrete and 30 per cent lighter. Website: www.thenuancestudio.com
EDIDA Kitchen JOINT WINNER HARPREET PADAM
The past recipient of EDIDA India Tabletop 2018, won for his Substance collection that reimagines textured kitchenware—containers and bowls—in papier mâché. Email: firstname.lastname@example.org
EDIDA Kitchen JOINT WINNER SHREELEKHA LAKSHMIPATHY
An alumna of the School of Architecture and Planning, Chennai and IIT Bombay, Shreelekha reinterprets the traditional SouthIndian coffee maker in stoneware and cork for her venture Beatroot Co. Website: www.beatrootproducts.com
EDIDA Tabletop AKANKSHA DEO SHARMA & IINA VUORIVIRTA FOR IKEA
Collaborating for IKEA’s ‘Better Air’ initiative— which aims at reducing air pollution—Akanksha and Iina crafted the Förändring series that comprises lampshades, vessels and mats, all made using leftover rice straw. Website: www.ikea.com
EDIDA Bedroom VEERAM SHAH & NISHITA KAMDAR
The creative duo has collaborated to foray into furniture design with POD (Pieces of Desire). Part of their first collection is The Nest, a bespoke cradle with an inner bowl in solid teak while the outer one also uses rattan and brass ribs. Website: www.needapod.com
EDIDA Fabrics JOINT WINNER AKILA SESHASAYEE & PANKAJ KEHR
Known for their original and uncompromising design philosophy, Akila and Pankaj use fabric as a medium to explore Indian art at Toile Indienne. Their winning entry: The Art of Architecture – Textiles in tribute to BV Doshi, pays ode to the legendary architect. Website: www.toileindienne.com
EDIDA Fabrics JOINT WINNER ASHITA SINGHAL
At Paiwand Studio, Ashita ensures that textile waste is sorted, cut into strips and then handwoven to create eco-friendly fabric. With this series of products, she wishes to introduce sustainable design and curb pollution. Email: email@example.com
EDIDA Flooring ARIANE THAKORE GINWALA
The Ahmedabad based interior architect is known for restoring indigenous techniques of designing furniture. Ariane bagged the award for handcrafted rugs from This and That’s Forest Collection, which is inspired by her visit to the Borneo forest.Website: www.thisandthat.in
Presenting this year’s stellar line up of the honorees of the 17th ELLE DECO International Design Awards (EDIDA) India. Hosted at the iconic Liberty Cinema in Mumbai, this year’s awards unravelled over an unforgettable evening.
EDIDA Designer of the year
Mangrove Collective: The Chairpoy range is a modern take on the charpai or khatiya, while the Shunya lamp aims to revitalise an indigenous metallurgical craft with its origins in the Mughal period. This multi-faceted group’s incredible range of furnishings landed them the coveted title.
EDIDA young talent
Viti Mittal: The talented creative channelled Indian tradition to shape a collection of unglazed ceramic utensils. Women have always inherited family traditions and recipes. The kitchenware gets stained with every use, reflecting the cultural sentiment of utensils passed down from mother to daughter.
EDIDA student of the year
Akshay Chandekar: Akshay enrolled in the furniture design programme at NID, where he worked on Mingle, the table that won him this award. Inspired by the foliage of a tree, the symbol of life, the idea was to encourage conversations in workspaces without the constraints of hierarchy.
Iqrup+Ritz: The mother-daughter duo has been known for their beautiful design, understated luxury and expert craftsmanship since 2014. The Edo cabinet is inspired by Japanese design principles of Kanso (simplicity), Shizen (nature) and Yugen (profound and subtle beauty), whilst the Cell marble coffee table has been meticulously crafted by expert artisans in Jaipur.
Sandeep Sangaru: He believes in marrying traditional knowledge and skill with design and technology to make objects of daily use invaluable, accessible and enjoyable. His collections are an embodiment of his design language—a reflection of quintessential Indian tradition and craftsmanship.
Priyam Doshi: The Bedroom is a playful and trendy bedroom furniture collection that offers handy, quick access open storage to the inhabitant. Making use of production techniques like pipe and metal bending, welding and powder coating, this collection landed Priyam the award.
Shonan Purie Trehan: The multi-talented designer looked to reimagine bathware as sculptural art through this collection. The washbasins and counters are sculpted in concrete and finished in polished pigment, cast in situ terrazzo. The terrazzo is fluid and sensuous—the perfect material for water to flow over,
Harpreet Padam: Re-inventing the traditional form: Padam brings back the magic of the OID bidriware boxes, which are made of deep black oxidised zinc and inlaid with pure silver. Used for storing small valuables, coins, keys or collected ephemera, this ode to the craft of bidriware by the Unlike Design Co. founder was stunning, to say the least.
Vibhor Sogani: Inspired by the weaver bird’s nest, Casa is a tribute to ‘home’ in the natural world. The homogeneous blend of burnished beads form a warm, comforting cocoon, whilst the light emanating from the egg-shaped marbled glass adds life to this breathtaking installation by the veteran designer.
JJ Valaya for Ayush Choudhary: JJ Valaya’s celebrated design sensibilities and Cocoon’s mastery in fine rug weaving resulted in a stunning collaboration. Woven with natural, handspun silk and carded wool, the Isfahan collection is inspired by one of the oldest Persian cities, but maintains contemporary motifs.
Ayush Kasliwal: The Vankar (weaver) Namda (felt) is a combination of two ancient textile techniques from Gujarat and Rajasthan. The coming together of two communities to create this contemporary black and white woollen rug is the perfect example of a harmonious India that AKFD Studio’s maestro strives for.
Bandana Jain: The contemporary artist’s infatuation with a unique material, corrugated cardboard, manifested itself in this dynamic wall mural. Perfectly Imperfect was an attempt to arrest the beauty that lies in the involuntary movement of nature, such as waves in the ocean that can be likened to the spontaneous folds of a fabric.
Ashiesh Shah: The EDIDA Designer of the Year 2016 and winner in the fabric category for 2017 took home yet another trophy this year. Inspired by a Japanese technique, wabi-sabi, The Celestial Marble Sphere can be fragmented into nine dinner table objects representing the shift from one to many moon phases.
Vaishali Shadangule: She draws inspiration from her ability to observe and listen, allowing her designs to speak for themselves. This textile is made by fabric cord, handcrafted motifs and intricate hand embroidery. It looks to represent nature in its entirety through textures that resemble abstract landscapes and spaces.
Take a look at this year’s stellar line up of honourees at the 16th ELLE DECOR International Design Awards (EDIDA) India, profiled against the beautiful heritage structure that is University of Mumbai, Fort.
EDIDA Designer Of The Year – Rooshad Shroff
There isn’t a material that this multi-faceted Mumbai creative hasn’t experimented with. This year, his inlay tabletop series, embroidered furniture, coloured Sanding collection and limited edition lighting for textile powerhouse Atmosphere land him the coveted title. Website: www.rooshadshroff.com
EDIDA Young Talent – Kunaal Kyhaan Seolekar
The multi-talented Pune-based creative uses natural and raw materials, colours and shapes as his inspiration. His Grid Bed is made using Himalayan pine and the Curve chair is designed to comfortably fit any body shape.Website: www.studiohaus.in
EDIDA Student Of The Year – Harjot Singh
Currently pursuing his Masters in Furniture and Interior Design at NID, Ahmedabad, Harjot won The Park ELLE DECOR Student Contest last year for his weather-resistant Concrete Jungle seater. Now, he bags this coveted award for his multi-functional product Furnitecture, which has modular units that can adapt to any living space.
EDIDA Student 1st runner-up – Radhika Sarraf
While studying in the Bachelor’s Programme of Furniture and Interior Design at NID, Ahmedabad, Radhika took a semester abroad in the Konstfack, University College of Arts, Crafts and Design in Stockholm. Inspired by this semester abroad, her product Lean On Lean Off is a take on a seater for people who need temporary rest in places where seating cannot be arranged.
EDIDA Student 2nd runner up – Karan Bhave
Currently majoring in Furniture and Interior Design at NID, Ahmedabad, Karan’s Link modular seating is an attempt to redefine the concrete chair. The multi-functional top can be used with a rocking chair base, a bar stool base or even that of an outdoor seater.
EDIDA Bathware – Husna Rahaman
At the Bengaluru designer’s label Fulcrum Studio, the Basins and Beyond for him and her are constructed in cool geometric patterns. They are made from hand-cut stone, marble, SS metal tessellations and granite. Website: www.fulcrumstudio.in
EDIDA Bedroom Joint Winner – Pravir Sethi
Envisioned under his Mumbai firm Studio Hinge, the Sweep Bed hopes to keep hotel rooms versatile. The two leather-clad single beds can be joined as a double sleeping system, and when to split, the sideboard serves as a table. Website: www.studiohinge.in
EDIDA Bedroom Joint Winner – Sarita Handa
Having previously won an EDIDA for Fabrics in 2013, the New Delhi-based textile brand wins for their Berber Cushion Collection, which is inspired by the hand-sewn rugs made by the Berber women of the Atlas mountains in Morocco. Taking the powerful stories and symbolic language represented by these carpets, this series uses a variety of colours, patterns and textures. Website: www.saritahanda.com
EDIDA Fabric – Ashiesh Shah
The EDIDA India Designer of the Year 2016 took home the trophy this time for his Silver Mesh. Using pure silver wire that’s handwoven into a textile-like structure, the process to make a single panel is so meticulous that it takes around four months to complete just a wall. Website: www.ashieshshah.com
EDIDA Flooring – Bugali, Gulabi Devi, Mobin, Gaffar & Savitri Devi For Jaipur Rugs
The brand launched the Artisan Originals Collection with the aim of creating a personal connection between rural weavers and the international market. The range that wins them their first EDIDA showcases traditional Rajasthani culture, motifs inspired by nature, personal stories and shakkarparas. Website: www.jaipurrugsco.com
EDIDA Furniture Joint Winner – Ranjan Bordoloi
The Guwahati designer’s Pitoloi Stool was made in collaboration with a master craftsman of Assam’s Moriya community. Known for using traditional methods and skills to create high-end contemporary objects, Ranjan crafted this bar seater and stool in an effort to revive the dying form of making utensils and artefacts by hammering brass. Website: www.studiobordoloi.com
EDIDA Furniture Joint Winner – Saif Faisal
Previously winning for his lights in 2016, the Bengaluru-based designer’s Bidriware Qaiser table series explores various design patterns. Using walnut and beech wood, the range explores snowflake motifs and oxidised Zillij patterns. The curved stem and base give the illusion of defying gravity, as though the tip of the stem is just barely resting on it. Website: www.saif-faisal.com
EDIDA Kitchen Joint Winner – Nidhi Kalra For Artt’dinox
The Ghee Pot is a modern take on the traditional Indian method to melt clarified butter. Designed around the concept of a milk boiler by the New Delhi-based creator for Artt’dinox, it has a double-walled jacket which, when filled with water and kept on a flame, provides indirect heat. Website: www.arttdinox.com
EDIDA Kitchen Joint Winner – Ayush Kasliwal
The 2013 EDIDA India Designer of the Year’s Shiva Jug is inspired by the eponymous god. Awarded the UNESCO Seal of Excellence in 2016, this handmade copper pitcher has an elegantly balanced lid like the khamandalam, a yogi’s copper Ayurveda water vessel. Website: www.akfdstudio.com
EDIDA Lighting – Soumitro Ghosh
The Bengaluru-based architect’s 5 ft tall Sextuplet lighting system features interlocking geometric patterns made with stainless steel bent panels and cables. Website: www.mathewghosh.com
EDIDA Tabletop – Saif Faisal
The Bengaluru designer’s Cork Trays are inspired by the early era wicker platters. They have been crafted keeping in mind an ecological and contemporary expression of design. Website: www.saif-faisal.com
EDIDA Wall Coverings & Finishes Joint Winner – Shabnam Gupta
The Mumbai designer’s versatile Bricks can be used to build a standalone partition or screen, using terracotta and ceramic. It plays on light and shadow with perforations and hollow breaks adding a raw natural look. Website: www.shabnamgupta.in
EDIDA Wall Coverings & Finishes Joint Winner – Sanjay Puri
The Mumbai architect’s Paper Tube Ceiling uses fire retardant of different lengths in various compositions on the walls – this can be used within any space, transforming it structurally with minimal cost. Website: www.sanjaypuriarchitects.com
Also read: Read the highlights of the magical evening that was EDIDA 2017
Our annual round-up of the best in design that inspire with their groundbreaking forms–a result of meticulous research and hardwork. Presenting the movers and shakers of tomorrow–winners of the 15th ELLE DECOR International Design Awards (EDIDA) India 2016
Designer of the Year: Ashiesh Shah
The multitalented Mumbai designer and architect has dabbled across all categories of decor: From lighting and interiors to furniture and surfaces, there are hardly any areas he has left untouched. His vast portfolio includes works with equally diverse materials–glass, marble, metal, plywood, and even stone and terracotta. His creations are a unique blend of aesthetics and functionality; opulence and simplicity that are Indian at heart and global in outlook. He possesses the unique ability to transform fundamental designs into ornamental pieces. Website: www.ashieshshah.com
Young Talent: Advaeita Mathur For the New Delhi based maker’s latest products –Molten Woods table and the Vintage Music Instrument lamps, sustainability was the keyword. While the former was made from discarded scrap metal and fallen timber, the latter reutilises dysfunctional trombones, trumpets, alto horns and other wind organs as beautiful illuminators. Website: www.facebook.com/studio.metallurgy
Bathware: Abraham & Thakore, Aneeth Arora & JJ Valaya for FCML Surfaces Three of the country’s best fashion designers got together to create The Incidental Collection of tiles for FCML Surfaces. Each of them produced three ranges: David Abraham and Rakesh Thakore’s range showcased nature and typographical motifs; Aneeth translated floral designs into ceramic; while JJ Valaya was influenced by the Mughal era.Website: www.fcmlindia.com
Tabletop: Matteo Cibic for Scarlet Splendour A throwback to the silent movie era, Vanilla Noir was made with a special resin inlay technique. The Italian innovator’s fruit bowls from the series for the Kolkata based luxe furniture label Scarlet Splendour, are dominated by black and white stripes with a brilliant red base. Website: www.matteocibicstudio.com
Wall finishes and Coverings (Joint Winners): Rohit Mankar & Pinkish Shah and Shilpa Gore Shah for lace fence The Twisted Screen for an Alibaug house was crafted out of Corten steel. The rotated square grids can be used as an area segregator or window jali. Mesh Screen envisioned for a Navi Mumbai abode depicts a vertical Brindavan Garden. Website: www.parallaxdesignstudio.com; www.facebook.com/spsarchitects18
Furniture (Joint Winners): Sahil Bagga & Sarthak Sengupta for Arttd’inox and Ajay Shah
New Delhi based innovative duo Sahil and Sarthak’s Kutch collection, part of a larger Gujarat series, found its muse in the village mud houses of the same district. The Table That Almost Wasn’t by Mumbai creative Ajay was made of folded aluminium sheets. Website: www.sahilsarthak.com; www.rubberbandproducts.com
Flooring: Rooshad Shroff for Cocoon Fine Rugs The Mumbai based designer’s Tesellations series for Cocoon Fine Rugs, hand-knotted by artisans in Jaipur, comprises seven carpets with various geometrical forms that morph into each other, creating hybrid patterns. Website: www.rooshads.wix.com/rooshadshroff
Lighting (Joint Winners): Prateek Jain & Gautam Seth and Saif Faisal EDIDA Designers of The Year 2015, the New Delhi duo behind Klove Studio, Prateek and Gautam designed the Nordic collection made of their trademark material—handblown glass. It features illuminators that mimic scenery from the region which includes Stag Chandelier, blooms and icebergs. Bengaluru’s Saif created the Poise lamp to serve as a floor and also a task light. It combines aluminium or brass and wood,and is available in two different sizes. Website: www.klovestudio.com; www.saif-faisal.com
Bedroom: Rakeshh Jeswaani & Roomi Maneckshaw Founders of Mumbai outfit Curiosity Furniture realised the Khatiya Ottoman, influenced by the Indian charpoi, as a lesson in minimalism and simplicity. The piece was made by pulling a single, thick leather skin over a cross wooden base. The fabric has a criss-cross pattern allowing it to stretch while also creating interesting patterns through a play of light and shadow.
Fabrics: Sarah Fotheringham & Maninder Singh Hailing from New Delhi, the duo produces fabrics that have characteristically happy patterns. Their travels to Japan are reflected in the Woven Kawaii line, which features three distinct designs: Peace Hands, Festival and Crane. Website: www.safomasi.com
Kitchen: Suneet Varma for Arttd’inox The New Delhi couturier’s primary venture into the homeware category hearkens back to the Indus Valley civilisation. The stainless steel bowls get their shape from the earliest utensils typical of the area. They are hand-beaten and embellished with floral motifs crafted using the Chitai technique.
Student of the Year: Nupur Priya A student of Masters in Furniture and Interior Design at the National Institute of Design, Ahmedabad, Nupur created Capular, a concrete aggregate, sand and cement stackable storage cum seating objects with the principle of encouraging conversation. The lid can be crafted from various materials including wood, stone and granite.
On the occasion of EDIDA India turning 15, we round up the champions of this accolade over the years, who share their success stories post their wins.
2002: Michael Aram
Product Designer, New York & New Delhi EDIDA to me is… Being recognised as an influencer of Indian design. As an American who has set up a home as well as a workshop in India and dedicated his career to the discipline of craft, this honour means a lot to me Important milestones… I opened stores in New York and Los Angeles and now export products to over 70 countries. I also created a sculpture for Pope Francis that will be installed at the Vatican My next dream project… With a hotel group, conceptualising their entire property
2004: Neil Foley Furniture & interiors, Bengaluru EDIDA to me is… Pushing the envelope in Indian arts, where the concept, scope, innovation and design ethos are always rewarded Life after EDIDA… I was able to set up meetings with creative people from myriad fields that finally catapulted into big design projects in India and globally Important milestones… I was chosen as the Young Design Entrepreneur of the Year by The British Council. I envisioned kitchen appliances for a company which due to the success of the product, got acquired for quite a handsome amount!
2005: Kavi Pradeep Thangaraj Product designer, Bengaluru EDIDA to me is… The Oscars of design in India and the world Life after EDIDA… I was given the opportunity to exhibit at Ambiente 2006 in Frankfurt Important milestones… I got offers to work with both domestic and global manufacturers and even set up my own consultation firm, Pradesign Studio
2006: Rajiv Saini Architect & designer, Mumbai EDIDA to me is… Prestigious and something that motivates young designers to do quality work Life after EDIDA… As a designer I’ve been happy to create products for various companies over the years A brand I would love to work with… Moroso as they’re full of opportunities
2007: Alex Davis Artist & product designer, New Delhi EDIDA to me is… These one of a kind awards outline good design guidelines, at par with global standards. The trophy comes with a certain amount of pride Important milestones… My prolonged involvement at the Maison & Objet and India Design ID, solo booth at the India Art Fair and very recently, the launch of my new sculptural collection Hyperblooms My next dream project… Outfits with a multi ethnic narrative
2008: Anuja and Mayank Gupta Founders, Apartment 9, New Delhi EDIDA to me is… The highest recognition of product design Important milestones… Collaborating with Italian major, Dedar and moving from product to interior design A brand I would love to work with… Jewellery label Hanut Singh
2009: Vikram Goyal Interior Designer, New Delhi EDIDA to me is… The recognition of design in India. It is like an affirmation that what we are doing is fine and not off the wagon Important milestones... The industry opened up to what we were doing. Having the ELLE DECOR stamp was enough for people to understand that we were going in the right direction A brand I would love to work with… Fashion label Balmain
2010: Shahid Datawala Photographer, artist & designer, Mumbai EDIDA to me is… The best and the most prestigious award in the country. It is the only recognition that actually matters–others have come about now but none of them have had the same kind of an impact as EDIDA Important milestones… There were many people who expressed interest in my work and a lot of inquiries were made. Winning the award made a big difference in terms of acquiring clients Brands I would love to work with… There are some brands I can identify with–Edra and Moooi, as they suit my aesthetics
2011: Raseel Gujral Ansal Product Designer, New Delhi EDIDA to me is… An honour. It’s always wonderful to be appreciated amongst your peers Life after EDIDA… Each day feels different. Over the course of my career I have learnt to take neither accolades nor brickbats seriously Important milestones… My firm full-fledgedly entered into architecture and we also won a couple of international awards after that. Additionally, I started Casa Pop–a label for home furnishings, fashion and travel accessories
2012: Gunjan Gupta Product & interior Designer, New Delhi EDIDA to me is… A great platform for designers Important milestones… The award helped me gain a lot of recognition inside and outside the industry A brand I would love to work with… Moroso
2013: Ayush Kasliwal Product Designer, Jaipur EDIDA to me is… The arrival of Indian creativity on the global map Important milestones… I opened the first Anantaya and AKFD store at Leela Palace, Bengaluru and won the ILA award by Messe Frankfurt. I also completed my first hospitality project, Narendra Bhawan in Bikaner A brand I would love to work with… Furniture company De La Espada
2014: Bobby Agarwal Product Designer, New Delhi EDIDA to me is… Getting immense recognition for what my sensibilities stand for. It gives me a sense of pride Important milestones… Post EDIDA I set higher standards for everything I do and have started exploring newer materials in various forms A designer I would love to work with… Paola Navone
2015: Gautam Seth & Prateek Jain Lighting Designers, New Delhi EDIDA to me is… A great feeling of being recognised in our country Important milestones… Large scale installations and exhibit at Dubai Design Week A brand we would love to work with… Kartell
Our annual round-up of the innovative and the inspirational; the simple and the superlative; the movers and shakers of tomorrow. Presenting winners of the 14th ELLE DECOR International Design Awards (EDIDA) India 2015.
EDIDA Designers of the Year
Gautam Seth and Prateek Jain: Over the past decade, the New Delhi based duo of Klove Studio have made an indelible mark on the Indian design industry with their larger than life hand blown glass creations. Their notable works this year include the majestic Swarovski crystal embedded wedding gazebo called Mandapam, the Tree of Life akin to an inverted plant with perched birds and the extensive Mid Century Modern series inspired by Le Corbusier’s Chandigarh. Website: www.klovestudio.com
EDIDA Young Talent (Joint Winners)
Lekha Washington: For her studio Ajji, her designs are proudly fun, odd and unique. The Mumbai based creative’s signature piece, the Dot chair, looks like a giant dollop of paint; its most recent version being the Moon Art cover. The Kiku light in suspended and floor standing options evoke the image of Medusa’s wild snake-like hair with its long flexible arms. Website: www.ajji.in
Matteo Cibic for Scarlet Splendour: The classic yet fun Vanilla Noir series, manufactured by the Indian company in Kolkata, is reminiscent of the silent movie era. Characteristic of the Italian designer’s style, the 12 pieces in this line are eclectic, unconventional and elegantly simple, all at the same time. Website: www.scarletsplendour.com
Simone Arora for D’Decor: Mumbai entrepreneur Simone’s keen eye for design has given rise to numerous fabrics, particularly this glamorous piece manufactured by D’Decor. Metallic foil and dyed velvet come together to create an exceptional textile for her label Simone…Naturally Inspired.Website: www.simone.com
Foley Designs for Artize: The Bengaluru firm bravely moves away from the conventional form of a tap to imagine a rare piece of function and art. Envisioned for Jaquar’s luxury bath brand Artize, Tiara is a sculptural faucet. The inner oval ring turns to spout water at a speed determined by its angle. Website: www.foleydesigns.com
Chinar Farooqui: Her sophisticated linen lines, under her label Injiri, employ the skills and ingenuity of local artisans. Made from organic cotton, the blue and white Asmaani collection uses traditional Bhujodi weaving techniques from a village in Kutch. Proving her refined and minimal aesthetic, Jaipur based Chinar interpreted the textiles of the Rabari clan to suit modern day decor. Website: www.injiri.co.in
EDIDA Wall finishes and Coverings (Joint Winners)
Nuru Karim: The digitally designed MathSurf surface by Karim for Mumbai’s NU.DE Architecture, is cast in DuPont Corian. The future forward architect used complex machinery to fabricate the panels. Website: www.nudeoffices.com
Rajiv Parekh: For Mumbai collective RED Architects, Parekh created Hexagonal oak wood wall covering inspired by computer generated pixels for its form. The gentle undulating wave thateven hides the door is visually captivating.Website: www.redarchitects.in
EDIDA Furniture (Joint Winners)
Asim Merchant: His knack for manipulating timber to make sculptural furniture is exemplary. For Red Blue & Yellow, he made an ergonomic Burma teak seater fashioned as a sit around for friends. Website: www.redblueyellow.in
Krea Design Team: Their effortlessly fused a quintessentially Indian motif with modern sensibilities to envision the appealing Ikat dinner table. Website: www.kreaworld.com
EDIDA Table Top
Saif Faisal: Blub – Vide Poche is a container in ceramic or aluminium that easily screws onto a wooden base. The young Bengaluru based designer’s appreciation for Japanese and Scandinavian sensibilities are evident in this serveware. Website: www.saif-faisal.com
EDIDA Flooring (Joint Winners)
Anjali Rana: Crafted for Rana’s own brand Mohabbat, the Baugh collection of soft and plush merino wool carpets were hand felted by skilled Kashmiri artisans. Her meticulous eye for art resulted in a line inspired by spring blossoms and Mughal art. Website: www.anjaliranadesign.com
Zoha: The Nova rug explores a simple but thoughtful possibility of using both sides of the carpet. They approached unemployed Banarasi sari loom weavers to produce these handwoven viscose pieces. Website: www.zoha.in
Parul and Mooshir Vahanvati: The Urban Tweeter drinkware line, created for their Pune based brand Rayden Design Studio, borrows from the Indian robin. Their clean and minimal aesthetic combined with impeccable finish is noteworthy. Website: www.raydendesign.com
EDIDA Lighting (Joint Winners)
Rooshad Shroff: Turning the idea of the fragile bulb on its head, Shroff designed Marble Bulbs that are handcrafted in white Makrana by Jaipuri craftsmen. Each was chiselled out of a single block and carved with patterns. Website: www.rooshads.wix.com/rooshadshroff
Gunjan Gupta: Her Rock Chandelier is made of wood and stone veneer. The New Delhi based creative contemporises a crude structure of a boulder into a luxury light fixture.Website: www.wrap.co.in
EDIDA Student of the Year
Srishti Gupta (winner) and Riddhi Jain (runner up), both from NID: A Master’s student specialising in lifestyle accessory design, Gupta’s Mineral Collection is inspired by concentric lines of Agate stone. We love the way she employed undulating wooden waves to make small objects. The runner-up is postgraduate student Jain—her indigo textile was created using controlled dye techniques of pole wrapping and resist dyeing with natural colours.
Our round-up of the innovative and the inspirational; the simple and the superlative – the movers and shakers of tomorrow. Presenting winners of the 13th ELLE DECOR International Design Awards (EDIDA) India, 2014. You can participate in EDIDA too! Click here to know more
Designer of the Year: Bobby Aggarwal
He works with distressed and vegetable-tanned leather using an array of innovative staining techniques to create handcrafted and finished pieces. Bobby’s range for Portside Cafe was chosen for its distinct style and understated elegance. Website: www.portsidecafe.com
Young Talent (Joint Winner): Valay Gada
Traditional and scientific narratives marry modern perspective in Valay’s work. A tryst with textures, the Xylem Lamp has a pattern that resembles vascular tissues in plants. He won an exclusive invitation to showcase at Ambiente, Frankfurt in February 2015.Website: www.cobaltdesigns.in
Young Talent (Joint Winner): Attiq Ahmed for Origine Fine Art
Pakistan’s Attiq Ahmed imagined a collection that takes cues from both colonial and Mughal eras, where he relies on his contemporary aesthetic to create intuitively, “Made in India” works. Website: www.facebook.com/Turning-Tables-by-Attiq-Ahmed-326578844214999
Bedroom (Joint Winners): Asim Merchant and Punit Jasuja
In solid Burma teak, the Drey bed by Asim for Red Blue & Yellow is a lair of sorts that invokes drama from both outside and inside. Punit’s hand-painted bird, butterfly and horse cushions for Second Floor Studio recreate avian prints by the Audubon Society, a creature from a lepidopterologist’s lab and a majestic beast. Website: www.redblueyellow.in, www.punitjasuja.com
Table Top: Aditi Sharma, Malavika Singh and Gopendra Singh for Zolijns
This series of concrete tableware by Gomaads comprises trivets, spoon separators, bowls, platters and trays made by slightly altering the composition of concrete leading to lighter products. Website: www.gomaads.com
Furniture (Joint Winners): Anjali Mody and JJ Valaya
Made of timber and brass, Cosmos Cluster by Anjali is a versatile set of coffee tables that can be arranged in a spread-out fashion or a more intimate setting. Veteran fashion designer JJ Valaya heralds unique design brilliance with the Mizwid Dining Table, depicting the scene of a Moroccan palace for a superlative experience. Website: www.josmostudio, www.valaya.com
Fabrics: Chanya Kaur
From the Mademoiselle Deux collection by Chanya of The Pure Concept, this Polka Mushroom is a structured sheer made of polyester and cotton. The intricate detail machine embroidery in white and faint hues resemble minute rice grains on closer inspection.Website: www.thepureconcept.co.in
Kitchen: Valerie Barkowski for No-Mad
97% IndiaRevisiting the traditional Indian serving utensils, Marrakech based Valerie envisioned these trays made of stainless steel and coated with PU. Attention to detail has led to handles being strung with cotton cords in matched or complementary colours.Website: www.valeriebarkowski.com, www.no-mad.in
Bathware: Husna Rahman
Fulcrum Studio’s Husna imagined washroom units using Bidri. With the aim of reviving a 500-year-old South Indian metal art form, a blackened alloy of zinc and copper are beaten into thin sheets of tiles and further inlaid with pure silver. The inner layer of the washbasin is clad in waterproofed stone or ceramic as per order and the rest of the system is entirely bespoke. Website: www.thefulcrumstudio.com
Flooring: Sian Pascale for Bharat Floorings and Tiles
The Japanese Line of handmade cement tiles is a result of Australian interior designer Sian’s explorations into ceramics, painting as well as yoga and meditation. Each pattern explores the concept of lines in differing scales and can be applied to flooring and wall surfaces in a range of pre-decided colour combinations. Website: www.cargocollective.com, www.bharatfloorings.com
Lighting (Joint Winners): Shafali Choudhrie Diwanji & Gautam Seth and Prateek Jain
The Dome light by Shafali of Studio SCD is hand bent steel on a solid teak wood frame with rivets and felt lining. Grosgrain ribbon edging lends additional effect to the largely industrial look. Klove Studio’s Gautam and Prateek made a visually striking fire torch-Esque Curve Marshaal out of a single piece of hand blown glass. Website: www.facebook.com/ScdDesignStudio, www.klovestudio.com
Wall Finishes and Coverings: Ruchika Grover, The Ishi-Kiri Collection for Odyssey
Stone, Architecture and Design is inspired by origami and exploits pleats and creases in a multi-dimensional way to create dramatic installations. Website: www.odysseystone.com
Student of the Year: Manpreet Singh from NID, Ahmedabad
A furniture and interior design student, Manpreet created the Wood Wave screen by adding value to discarded waste off-cuts produced in factories. She used 15-17 mm strips of reclaimed timber like sheesham, white ash, Burma teak and others to furbish a modular structure that can be innovatively arranged in various configurations. She won a three-week design scholarship by Istituto Marangoni, Milan. You can participate in EDIDA too! Click here to know more
Our annual round up of the inspirational and the innovative; the simple and the superlative–the movers and shapers of tomorrow. Presenting the winners of the twelfth ELLE DECOR International Design Awards (EDIDA) India, 2013
EDIDA Designer of the Year: AYUSH KASLIWAL
Visions are translated to tangible objects with skill and precision, taking traditional elements to lend them a contemporary lease. His take on combining varied materials like brass with marble or glass with timber is intriguing. Internationally, his work has been seen at Maison et Objet, 2009 and Salone del Mobile, 2011.
EDIDA Furniture: VALERIE BARKOWKSI & RUBEL DHUNA FOR NO-MAD 97% INDIA
A perch that’s pretty: The reinterpretated traditional Muddah or cane stool is made with mild steel, PU coating and 100 per cent cotton strings, while still keeping true to its original form. Comfortable to use and lightweight, this seater is a technical achievement.
EDIDA Young Talent: FARZIN ADENWALLA
She makes an exemplary case for India inspired, modern and handmade furniture aiming for a glocal status. The 28 year old experiments with mild steel, lacquered glass and even cane. Recently represented by Architonic in Europe, she makes the most of her exposure to desi culture like the Winnow stool inspired by cane baskets used in Parsi ceremonies.
EDIDA Tabletop: MUDITA MULL The Monsoon Collection: Handmade containers are die stamped and hand formed using stainless steel sheets, transformed into shapes of fluffy nimbus clouds, ensuring no two are alike. Her pieces were showcased at NY Now and AmericasMart Atlanta.
EDIDA Wall finishes and Coverings: ROOSHAD SHROFF Handcrafted, these embroidered recycled Burma Teak wall tiles are colour coordinated with gradiant patterns. Carved in convex and concave shapes, it was first conceived on a larger scale for the Christian Louboutin boutique, Mumbai.
EDIDA Fabrics:VALERIE BARKOWKSI FOR NO-MAD 97% INDIA and SARITA HANDA Isayu by Valerie Barkowski for No-Mad 97% India is inspired by ethnic Moroccan fez embroidery. The intricately hand embroidered Leopard Fabric by Sarita Handa is layered for dimension to resemble the wild cat’s spots. It was launched at Maison et Objet in September 2013.
EDIDA Flooring: KHOSLA ASSOCIATES FOR BHARAT FLOORINGS AND TILES Handmade cement Heritage tiles are fabricated one at a time using a mould and mineral pigments, followed by curing using just water and air. Exemplifying regal tastes, these slabs are reminiscent of a rich bygone era.
EDIDA Lighting: ASHIESH SHAH and THIERRY BETANCOURT Purely functional and resonating with humour, The Bulb Project features a moulded terracotta body and an LED set within an acrylic threaded holder. Metamorphosing a mundane object by turning it on its head (literally), the familiar design appeals to a universal audience.
Photography by Bajirao Pawar
EDIDA Bedroom: SARAH FOTHERINGHAM and MANINDER SINGH Camel Traders Quilt from the Pushkar Collection for Safomasi is a handspun cotton cambric quilt made of mill dyed fabric with screen printed artwork, a bold colour combination and fun illustrations.
EDIDA Bathware Joint Winners: SOURABH GUPTA & GOPENDRA SINGH AND VIKRAM GOYAL
Ideal for the space starved washroom, the free standing “Self Help AO/2012” is a decluttering storage device made by Sourabh Gupta and Gopendra Singh. Vikram Goyal’s The Celestial collection of bathroom accessories for Viya Home is an amalgamation of fine craftsmanship in metal and pietre dure where semi precious shell and stone are set into brass using a modification of an old technique.
EDIDA Kitchen Joint Winners: FOLEY DESIGNS FOR ARTA BROCH CERAMICS AND SRISHTI BAJAJ FOR ARTTD’INOX
Ceremonial Umbrellas collection by Foley Designs is juxtaposed with special inks like platinum and gold, celebrating elaborate parasols that have historically occupied a significant space in the story of monarchs around the world. By reexamining the tedious activity of making of chappatis, the ingenious Tattva Stack by Srishti Bajaj elevates the everyday experience.
EDIDA Student of the Year: NIMISHA SINGHAL FROM NID
The rug cum floor lamp also doubles up as a wall tapestry with a light source. Named Floret, it takes inspiration from MC Escher’s tessellation methodology wherein one unit used several times results in an evolving pattern. It involves slitting flaps in the fabric in strategic places to allow an overlap, eventually creating a tactile 3D surface. The addition of a bulb adds extra functionality and promises potential.
Our annual round up of the inspirational and the innovative; the simple and the superlative–the movers and shapers of tomorrow. Presenting the winners of the 11th ELLE DECOR International Design Awards (EDIDA) India, 2012
EDIDA Design of the year
GUNJAN GUPTA: A range of furniture, tableware and textiles that draw inspiration from the heritage of rich Indian materials and production techniques, her 15 hybrid projects were chosen for their blend of indigenous concepts and contemporary twists. The collection was showcased at Salone Del Mobile in the year 2012.
EDIDA Wall covering
PRONIT & AMISHA NATH: Fascitile, their glistening modular cast resin tiles fit together in an interlocking fashion. The layer of UV-transparent over different surfaces filters light and view – creating an eye catching effect.
EDIDA Young Talent
HARDIK GANDHI: Traditional narratives married with a minimalist aesthetic and absolute versatility underlie Hardik’s functional furniture. The metal Knowledge Tree bookshelf can be dismantled or rearranged while the ZigZag MDF modular blocks serve as a podium, bench, bookshelf or storage containers.
GOOD EARTH DESIGN TEAM: Their ethnic Farah Baksh line, that has a papier-mache range of dinner and tea sets, glasses and decorative accessories, based on legendary Mughal style and iconic motifs – the Butah-Kairi patterns pay ode to Kashmiri heritage and culture, while adding an element of exotic flavour to fare.
MOZEZ SINGH AND EASEL (GODREJ INTERIO DESIGN STUDIO): Mozez Singh’s Akbar is a Star harks back to yesteryear – an acrylic chair with a traditional motif and arm rest in polychrome with Jasper detailing. Easel’s wood framed Plugin is futuristic. Fully powered, seating/ sleeping system with woofer, reading light, phone jack, electrical sockets, Bluetooth connection and speakers, making “you snooze, you lose” a thing of the past!
JALPA SHAH & PRITI SHAH AND MANDEEP NAGI: Dziner’s multipurpose fabric is double fused suede: The top sheet is cut to any pattern of choice and stuck on a contrasting layer of suede. Mandeep Nagi’s Mosaic for Shades of India is a patchwork of swatches in various textures and colours, grouped in a grid and stitched together on a neutral base to create a 3D effect.
SARITA HANDA: Arrazio’s black, polyester thread machine embroidery is reminiscent of graphics seen on exotic Moroccan carpets, doorways, tiles and embroidery designs. Set against an cotton ivory base, the monochrome palette makes a winning combination on the creation that’s classical yet elegantly current.
PRATEEK JAIN & GAUTAM SETH: The Cylinder and Ball Chandelier, for Klove Studio is an alluring drop light. Composed of suspended, slim handblown glass cylinders filled with glimmering light sources, each topped with a metallic ball, all held together on a circular base to resemble a twinkling wind chime.
DESIGN TEMPLE & MAGPPIE DESIGN STUDIO: Urban Nostalgia, the glazed terracotta series by Design Temple for Droog reinvents Indian kitchen elements in a global context while drawing from the Asian belief of ying yang. In contrast, the strong Chef Kitchen by Stephan Diez for Magppie features Brazilian granite hardware by Grass and a drawer that can store items weighing upto 45 kgs and still shut smoothly!
MICHAEL ARAM: Part of his Botanical Leaf Collection that includes a tissue box, toothbrush holder and soap dish in brass and stainless steel as well as a nickel-plated zinc diffuser are the chosen ones. Finely crafted, the distinctive motif of twisting branches with leaves, they capture the fragility and freshness of nature.
GEETIKA KEJRIWAL: From her space partitions, a set of four sliding doors that function as individual units and can be combined to form very arresting patterns, to her embossed concrete wall tiles, her range of products have geometric symmetry and a simple, smart aesthetic.
EDIDA student runners up
ARCHANA PATIL & AMRITA GUPTA AND AMRITA DEOL: Their Macchair, a seater that both gets its shape and name from the “macchar” (mosquito) is fashioned using old cycle parts and has memories of sitting on their father’s bike handles as muse. Equally eco friendly, is Amrita Deol’s Gulp, a recycled aluminium seahorse opener that collects.