Design
Willow Viiew brings the beauty of wood flooring and outdoor decor into homes
APR 24, 2023 | By Team ELLE DECOR India
There is a certain elegance and functionality that comes with the unparalleled contribution of natural materials to design and architecture. Materials are the very mainstay of what we call our personal sanctuaries, building an environ where our ways of living, work, inspirations and leisure all intermingle seamlessly. Focussing on the superlative quality of wood and how it transforms the interiors, specifically flooring, entrepreneurs Divya Bajaj and Hiteshi Wadhwa in 2014 gave shape to their passion project — Willow Viiew.
Building a legacy as they go, the brand over the years has become one of the leading players in making world-class, tailor-made wood floors. In a wide spectrum of textures, finishes and wood shades, the wood flooring range is a befitting choice to complete the look of a home and other spaces.
Willow Viiew uses this idea of using textures in different contexts even in their endeavour to design sustainable and stylish outdoors. Furniture with multiple textures, colours, and materials come together to complement each other on wooden decks beautifully.
After establishing their name in the industry, Willow Viiew branched out to take up new challenges and embark on creating a fresh repertoire of outdoor decor, distinct furniture and accessories, christened and launched as Studio911 with a special segment of customising products.
Wielding their business and aesthetic intellect, Divya and Hiteshi also actively associate with a slew of luxury international decor and furniture brands to bring a slice of statement-making designs from around the world to India.
Of rich histories and wood floors
Centuries of techniques and craftsmanship from Italy that elucidate the truest forms of beauty come alive with Foglie d’Oro, that crafts its canvas of wood with hints of its generational history and inherited skills. While Boen from Germany with its existence spanning over 350 years manufactures timber of supreme quality, adding to Willow Viiew’s narrative of durable wood floors. Think integrated services — walnut and oak wood melding astutely into stairs, doors, furnishing accessories and wood panelling, parallely bringing in the charm of sombre forest and foliage inside villas, apartments, hotels and even golf clubs.
Dreaming of outdoors
Other triumphing brands with the potential to elevate lifestyle and outdoor aesthetic under Willow Viiew’s purview are Talenti from Italy, Gloster from Germany, Kettal from Spain, and Roberti Rattan from Italy. Each international brand embraces a legacy and a prowess in imagining outdoor furniture and accessories for the new-age homes that seek to stay rooted yet be individualistic and urbane.
With this thoughtful amalgamation of various brands, Willow Viiew brings a touch of global and design-forward wood flooring and outdoor concepts to India. Willow Viiew uses wood, an inherently warm and sophisticated material to add a touch of rustic charisma to contemporary homes.
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