Vinita Chaitanya brings a new mood of exuberance to the floor with Inde Rose—the brand new carpet collection for Jaipur Rugs

DEC 17, 2021 | By Kashish Kaushal
Jaipur Rugs in collaboration with Vinita Chaitanya have crafted these contemporary works of art showcasing this ancestral craft with a new vision; Photographs by Fabien Charuau
Each carpet in the Inde Rose collection is made in silk, with 121 knots per square inch, and employs a sculpting technique locally known as gultaraash—literally, the pruning done by a gardener; Photographs by Fabien Charuau
The palette for the collection draws from the jewel tones of Indian miniature paintings; Photographs by Fabien Charuau
By placing the human aspect at its core, Jaipur Rugs uses the age-old art form of handmade carpets as a tool to bring prosperity into the homes of 40,000 rural artisans; Photographs by Fabien Charuau
The new collection Inde Rose was captured amidst the rich cultural history and heritage offered by the luxurious Suryagarh at Jaisalmer; Photographs by Fabien Charuau

Iconic in its own right, the house of Jaipur Rugs unveiled Inde Rose on 16th December 2021—a collection of coordinated silk carpet pairings by celebrity interior designer and biophilic enthusiast Vinita Chaitanya. Throw open your doors to a warm breeze as the scent of proliferating flora wafts on carpets, bringing in hues and delicate textures in all their natural glory. 

French for ‘India Rose’, and much like a rose in bloom, the collection illustrates Chaitanya’s endearment of nature, gardens, colour, texture and techniques. It also celebrates the convergence of two craftsmanship champions and powerhouses—Jaipur Rugs, which has been creating timeless artisanal carpets for more than four decades and Chaitanya, who, for more than three decades now, has been a pioneer in highlighting India’s design heritage and craft traditions.

A destination that offers the unexplored and well curated life led in Jaisalmer— the magnificent fortress was the ideal backdrop for a collection that seeks inspiration from a lifetime of observations, designed by a champion of India’s art and heritage; Photographs by Fabien Charuau


A contemporary lens transforms the carpets into dusty pinks, pale jades, muted blues and purples; Photographs by Fabien Charuau

Encompassing five carpet pairings, each with one expression-heavy piece and a visually lighter one to complement it, Inde Rose renders the possibility of creating diverse combinations of colour and textures for spaces. The collection also portrays exceptional weaves, textures, prints-on-prints and Chaitanya’s signature style—layering!

A sensorial experience awaits all the connoisseurs of art with this collection that reflects incredible Indian craftsmanship; Photographs by Fabien Charuau


All the carpets from the Inde Rose collection are subtle, joyful, and perfect for silk, which adds its own lustre; Photographs by Fabien Charuau

Commenting on the collaboration with Chaitanya, Yogesh Chaudhary, Director, Jaipur Rugs said, “Vinita Chaitanya is known for her insider’s edge into luxury and a contemporary classic design aesthetic. She cherishes the vibrant heritage of India and showcases Indian arts in her work. With this collection she has added her unique artistic vision to create a sublime design language with carpets. She was passionately involved with the design process from concept to delivery and she has given our customers a euphoric blend of sumptuous silks, traditional motifs and an exquisite Indian story to take home. Through this collection, Jaipur Rugs is presenting to the world liveable art.”

Looking at the collection, no one can tell that this is Chaitanya’s maiden outing of carpets. Jaipur Rug’s manufacturing expertise and her rich aesthetic come together to create these masterpieces, blurring the lines between art and object, form and function.

Click here to swoon at this insanely beautiful collection!