This show home by Simone Arora for Rustomjee Elements embodies sophisticated living
MAY 26, 2017 | By Sneha Ullal Goel
Three years ago, Simone Arora set up her eponymous store in South Mumbai, hoping to offer exclusive European furniture, fabrics and accessories that exemplify nature inspired luxurious living. Garnering steady clientele and never the kind to stay comfortable in one space, the EDIDA India Fabrics 2015 winner is ready to consider a new role – as an interior designer.
She just completed her first project, a four bedroom show home at the upcoming Rustomjee Elements property in Juhu. What she approached as an investment for herself, was later seen as an extended opportunity – for the visibility for her brand in the suburbs, with a little help from Boman Irani and Percy Chowdhry of Rustomjee.
Simone chose a condo that opened out to a panoramic vista minus any grey “hardscapes”, allowing her to envision a “tranquil haven”. The best part is the balcony with openable windows; so the living area expands on to this zone. She also focused on making the boudoirs appear larger than they were. “I used the right amounts of colour, whether it was with paint or fabrics, and included statement pieces that were not too imposing,” elaborates Simone.
The styling includes a coherent mix of contemporary furniture and accents all sourced from Simone…Naturally Inspired, which hearken back to heritage era. Yet it’s not too ornate or cluttered. “It’s clean like a canvas; comfortable and practical at the same time,” she adds. The apartment is available for sale, with everything she has included and curated with it. So the owner simply has to walk in and start living.
www.rustomjeeelements.com Also read: 6 stylish dining tables for your house party