Pichwais by Alara are manifesting India’s rich history and folklores

Art in India has largely been a manifestation of its rich history. Rekindling the same sentiment are these pichwai paintings by ALARA. Sourced from their network of local artisans and craftspeople, the artworks are an ode to the country’s many legacies. This time, they are here with a whole new range of pichwai paintings. 

Originated around the 16th century in a small town called Nathdwara in Rajasthan, pichwai paintings celebrate the many moods and expressions of Lord Krishna, also known as Shrinathji. The intricate artworks also depict temple rituals and stories of yore. 

Bringing to you a pictorial representation of folklores from Rajasthan are four Pichwais available at ALARA. Called ‘Shri Lal Bhag Van Vihar Manorath‘, is a vibrant and colourful depiction of Shrinathji surrounded by the lotus. A symbol of purity and beauty, the lotus is often an integral part of pichwais. It metaphors the struggles in life and the beauty that lies within. Created by skilled artisans, the painting uses natural pigments on organic cotton to create an extraordinary piece of art.

The second Pichwai, known as ‘Bhav Mandal Rag Ragini,’ is painted in the Deccani style with pure gold, depicting Lord Krishna and Radha, along with gopis on the banks of Yamuna. The figures are embellished with gold and silver leaves, set against a dark background and framed by a detailed floral border. This painting has origins dating back to the Jagjeevandas family of Hyderabad, is a testament to the rich cultural heritage of India.

‘Shri Sharad Purnima with 24 Utsav Swaroop of Shri Nath Ji,’ a painting celebrating Shrinathji, another eclectic piece from this collection is beautifully embellished with antique gold and silver leaf finishes. Celebrating Shrinathji, the painting is a depiction of his 24 swaroops on a full moon night in monsoon. The painting shows Shrinathji adorned in jewels and brocade, surrounded by his Gopikas, who dance around him in adoration, symbolising their spiritual love.

The Pichwai ‘Shri Gopashtami Leela Swaroop’ celebrates the festival of Gopashtami, which commemorates the day Shrinathji was promoted to the rank of a cowherd from a young herder of calves. This painting depicts Shrinathji surrounded by Kamadhenu cows who are ardently seeking the Lord. The skilled artisans who created this painting used soft tones of  teal and silver leaf to produce this elegant work of art.

A perfect way to infuse Indian art and culture into modern interiors, ALARA’s Pichwai pays homage to the beauty and depth of traditional art.

Discover more about ALARA here.