No-Mad launches its first store in the oldest and iconic Mumbai market
NOV 23, 2018 | By Aneesha Bhadri
The No-Mad Fabric Shop invites designers and enthusiasts alike to kick off their shoes, clamber on a cosy gadda and explore No-Mad’s collections of varied fabrics and accessories. Founder Anuj Kothari and Creative Director Valerie Barkowski deliberately chose the busy Mangaldas Market. “When I explore a city I always start with the souk or the bazaar. At Mangaldas market you can learn so much by simply observing the locals — how they examine the details of the fabrics and how they decide what will be made from them,” says Valerie.
Step into this calm oasis and indulge in a sensorial feast. As you curiously glance around the store, you will be enticed by the kaleidoscopic prints and patterns of fabrics – an enticing blend of tradition and modernity. The space exudes the vibe of a quintessential Indian fabric shop with stacks and displays of metal trunks, trinkets, tin cash boxes and boldly printed shopping bags. Anuj Kothari, the brainchild behind the conceptual store explains the synergy: ” As mentioned by Valarie, the market is a virtual playground for design fans. There are few settings more authentically Indian than this historic market, and we are delighted to be a small part of it.”