Illusions, textures and artistry: The IVAI collection by Magari challenges design norm
JAN 27, 2025 | By Team ELLE DECOR India
Contemporary design today dictates that storage should neither be seen nor heard. But design revels in the ability to change how we approach the mundane to create something extraordinary. The IVAI collection by Magari is a beaming example of this very belief, utilising unexpected forms and hidden details to create pieces that demand a double take.
Reimagining storage as functional art, the collection plays around with materials such as Italian-dyed veneers, handmade fused glass, mirror-finish steel, and stone. A unique interplay of textures coupled with statement forms and colours makes each piece a delight to witness.
Uneven shapes and suspended details
The collection branches off into three creative directions, each labelled with a different name. ENSO, evoking a sense of wonder, is a master of illusions. Blurring the line between perception and reality with its sculptural designs, ENSO utilises asymmetric forms and floating elements to craft pieces even Houdini would approve of.
The ENSO family features an exquisite range of statement pieces. While Rua, a two-shelved cabinet with five drawers hidden behind a floating form, is designed to add style to your dining storage, Nami creates an interesting puzzle pattern on the classic media storage unit. The rose gold finish chest of drawers Kibo and gun metal finish bedside storage Soma are designed to add a visual flair to any space. In addition, the collection also features two stunning bar cabinets, Zari and Raki that offer an interactive experience.
An ethereal display lies within MIRI. An interplay of the transparent with the opaque helps pieces under MIRI achieve visual lightness. The contrast is further enhanced by paper cord accents woven through each creation. Meanwhile, LENO attempts to freeze a moving object in time, exhibiting dynamic, fluid forms supported atop slender legs. Experimentation lies at the core of good design — and IVAI by Magari is exemplary, pushing the boundaries with artistic abandon.
A challenge to the conventional
Magari’s IVAI collection stands as a challenge to the conventional notion of functionality by flawlessly balancing practicality with artistic expression. Each piece is an ode to the idea that even the most utilitarian elements of a space can be reimagined as objects of beauty and intrigue!
To know more about Magari, visit magari.in