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Landmark Moments: Good Earth celebrates their 20th anniversary

FEB 17, 2016 | By Aditi Sharma Maheshwari

The business was started on one simple goal – to sell beautiful things. Today, the award winning Good Earth is present internationally too. Rooted in preserving craft, their designs have always told a common story of India’s pride.
The owners recall heartwarming moments: The factory set up on May 26, 2005 in Haryana and the first design Chillies launched on January 22, 1996 among others. Two days after, founder Anita Lal, who lived in New Delhi, decided to open the first showroom at Kemps Corner, Mumbai; a managerial call that taught her a lot. “We made every mistake in the book but I had faith in my staff,” says Anita. While the company has grown in offering, “its DNA has remained the same,” avers Beenu Bawa, the Director.
Apart from the timeless collections, their services at the Rajmahal Palace in Jaipur still remain unmatched. “Recently, we exhibited at Victoria and Albert Museum and did a pop-up at Selfridges, London. We now wish to strengthen our digital presence,” says Simran Lal, the brand’s CEO. Website: www.goodearth.inAlso read: Fashion an office in popping shades and prints