Landmark Launch: Multi-designer boutique Ogaan unveils second outpost

One of the most established multi-designer boutiques in India, Ogaan launches its second outpost at the plush Malcha Marg, New Delhi. In a private rencontre, Ogaan’s Director Aashti Bhartia, and interior designer Alina Vadera throw light on the design of the store.

We asked Aashti what makes the second outpost special, she said, “With this store, we have tried to create a very calm, comfortable and spacious experience. We have curated a special list of brands that work well together and also designated some brands with larger spaces and rooms, to stock a full breadth of their work. The changing rooms too have been designed with ample amount of lounging areas.”

While it was a studied decision to design the store in sync with the other boutique in Khan Market, the interiors also exemplify a distinct vibe to it. “The store in Malcha Marg was designed by the same designer, Alina Vadera, who conceptualised the one in Khan Market,” adds Aashti. “Some materials used are similar to the first boutique; however, it is quite different otherwise. The feeling of space, the rooms, and the use of natural light with a large skylight as soon as you walk in, and views of the trees from some of the windows, are all new.”

Speaking about the theme and colour palette, Aashti Bhartia said, “We had in mind a calming home, where one is happy to walk through and spend time in. We also envisioned for white walls, as they work best with clothes. Additionally, we persisted on muted colours so Alina brought in off white terrazzo floors with muted stones, stone benches and light wood furniture. Aman Khanna of Claymen especially made all the clay lights and pottery at the store for us – again in an off white clay.”

Alina Vadera, who lent her artistic vision to the store, conceptualised the space as an immersive and layered environment formed by a series of connecting rooms. “Each room complements the collection it houses through varying flooring details, stone and wood furniture pieces and handcrafted racks. As the brand favours a minimal aesthetic, natural materials and a muted colour palette were chosen to serve as a common backdrop to the garments. We used lacquered metal window frames with fluted glass in some places to enclose the space and clear glass in others to allow for a feeling of openness and for a view of the trees surrounding the store. The façade was conceived as an informal invitation, she said.”

Address: No. 3 & 4, Malcha Marg Market,

Chanakyapuri, New Delhi – 21

Website: www.ogaan.com

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