Ideas Infinite: Asian Paints’ holistic hub for the home
APR 18, 2016 | By Aditi Sharma Maheshwari
Time is precious, especially when you have multiple tasks at hand. For instance the project of sprucing up your home – trudging to a long list of shops, meeting experts offering multiple opinions…it’s a taxing exercise. Taking off from this observation, Asian Paints recently launched AP Homes in Coimbatore – a holistic hub that offers fittings, wallpapers and colour consultancy, all under one roof.
Already a front runner in modular kitchens after taking over Sleek Kitchens in 2013, it sealed its expertise in spaces as well with Ess Ess Bathrooms in 2014. At the outpost, all the products are curated by interior specialists.
On this new venture, Amit Syngle, President – Sales, Marketing & Technology, Asian Paints Ltd India said, “This is the first multi-category store of Asian Paints. It stands as one of its kind in recent times.”
“Keeping the pace with today’s digital world AP homes offers its consumers an all new digital way of experiencing the decor of the house through 3D visualisation. This store offers a wide range of latest paints, wallpapers, kitchen, bath fittings, lights, soft decor and furnishing. It’s a one stop solution for renovating or constructing your home,” added KBS Anand, Managing Director and CEO, Asian Paints Ltd.
Where: Annamalai Complex 11/30, MTP Rd, GN Mills, Coimbatore 29
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