Hues Day: Asian Paints ColourNext trends of 2016
MAR 28, 2016 | By Tasneem Merchant
For the past 13 years, Asian Paints has been at the forefront of revolutionising the way hues are perceived by India’s design and architecture communities, while highlighting changing interior and decor decisions. Since 2003, Asian Paints through its ColourNext initiative has unveiled shade trends that aim to influence the course of the industry.
Through extensive research by a team of experts, the brand released a comprehensive understanding of the current consumer mood in the country. At the launch of ColourNext 2016, held at the Trends Pavilion at India Design ID, the Colour of the Year Madder Red was revealed along with four supporting trends – Rekindle, Flock, Age of Creator and The Explorer.
These palettes were given tangible representation through spatial settings in the exhibits envisioned by Ram Sinam of Wari Watai. Translations of these shades were also seen in special installations by Chandrashekar of Metaphor Racha, fashion designer Masaba Gupta, and interior specialists Shabnam Gupta and Ishan Khosla. Here’s all you need to know about the four trends… 1. FlockIn this hyper connected world, you will find someone who shares the same interests as you, no matter what those may be. This scheme celebrates that intermingling with translucent shades that blend effortlessly into each other, yet stand apart individually. Marble and iridescent glass are paired with gradient shades and interwoven textures for a dream-like scape. The lead hues are Edge of Dawn, Dash of Purple, Bed of Roses, Orange Nectar, Mango Shake and Inca Ruins.2. RekindleThe world is in a hurry to invent and consume the next big thing. Every few minutes a new update renders something or even its predecessor obsolete. In such a scenario, it becomes important to revisit our roots. This palette resonates the tones of the past with natural hues like indigo and terracotta with media such as wood and copper. The lead colours are Madder Red, Grand Grape, Grains of Sand and Green Lawns.3. Age of CreatorUndaunted, edgy and experimental – today’s youth are shedding their inhibitions to make an indelible mark on the world. Bright blues and pinks, Corian and concrete meld forming surprising textures for an overwhelming sensory experience that can’t be captured in 140 characters. It is the era of individualistic expression; the louder, the better. Welcome to the offbeat and spontaneous future. The lead shades are Icy Chill, Violet Scream, Summer Fern and Mineshaft. 4. The ExplorerWe live in exciting times where life is measured by one’s experiences. We are nomads and corporate workers alike – at equal ease on the road and behind the desk. Constantly travelling and moving on to new places, avenues and friends. The neutral tones in this palette are for those who do not like to commit – mellow yellows, nonchalant greys and mute mauves shine on acrylic, birch wood and aluminium. The leads tints are Silver Grey, Regal Ochre and Berry Bloom. Website: www.asianpaints.com/colournext
Also read: All you need to know about Asian Paints Colour of the Year 2016