5 Questions with Frank Schlöder of Häfele India on innovation, insights and a vision for the future

New Year, new you and a whole new home? As the 21st century reaches a quarter-turn, we look to Häfele, an international company offering the latest hardware, fitting and electronic locking systems since 1923. With patrons from 150 countries, Häfele adapts to the unique cultural preferences of each, spreading their expertise and performance around the world.

ELLE DECOR India speaks to Frank Schlöder, the MD of Häfele South Asia about the future of the brand and what he is looking forward to. 

What excites you about Häfele?

I worked for 25 years in the car industry before retiring two years ago to join Häfele. This shift also gave me the chance to return to India from Europe.

Over the past two years, I’ve embarked on an exciting journey, learning about interiors, furniture, lighting and the many categories we work with.

What sets Häfele apart in India compared to its global operations?

Häfele India has adapted to the local market rather than replicating what works in other countries. India is incredibly diverse and we’ve worked to deeply understand Indian consumers’ unique needs. For instance, Indians demand high-quality products at an affordable price, which means re-engineering offerings to provide five-star quality at a three-star price.

The environment and lifestyle here also influence product design — humidity, the style of cooking and cultural practices differ significantly from Europe. For example, granite countertops require extra durability and gas-based appliances remain essential for making chapatis, a staple in many Indian homes. Understanding these nuances has helped us evolve from a fittings supplier to a lifestyle brand in India.

How does Häfele address Indian consumers’ unique demands?

There’s no singular India. The needs vary across regions and cities. Broadly, Indian consumers value quality and affordability. Products must be tailored to withstand the local climate, such as fittings designed to endure high humidity or quartz countertops that survive the wear and tear of Indian cooking styles.

Häfele has also adapted its service model to the Indian mindset, where after-sales service is expected to be complimentary and part of the overall offering. This approach has helped us deliver solutions that meet the diverse requirements of Indian homes.

What innovations have you introduced recently?

We’ve launched several exciting products, such as frameless glass sliding doors with sophisticated mechanisms, kitchens entirely made of quartz for durability and gas appliances with timers, which are uncommon due to technical challenges.

Additionally, we’re focusing on lighting, combining furniture and room lighting to create customisable atmospheres. Innovations like these cater to both functionality and aesthetics, offering unique solutions for Indian consumers.

Where do you see Häfele heading in the future?

India is currently one of Häfele’s largest and fastest-growing markets. The country’s booming construction sector and rising interest in customisation and modern interiors present immense opportunities. The penetration of modular and organised furniture is still relatively low, leaving significant room for growth.

Our goal is not just to ride this wave but to shape the market. With many innovative ideas in the pipeline, we aim to continue driving the business forward, offering exceptional solutions to customers and cementing Häfele’s position as a leader in the industry.

Find out more about Hafele on hafeleindia.com