Gucci turned to Instagram to find the designer behind its stunning new mural in NYC

MAY 17, 2017 | By Nupur Ashok Sarvaiya
L-R: The 2,500 square foot wall, located in the heart of Soho on Lafayette Street, displays handpainted mural by Colossal Media, depicting an illustration by Jayde Fish for Gucci;Death illustration by Jayde Fish. Right: The same imagery translated on Gucci’s Spring 2017 ready-to-wear collection
Photograph courtesy Collosal Wall + Gucci.
It is no secret that many of us turn to Instagram for inspiration. And Gucci’s Creative Director Alessandro Michele is no exception. His muse for the brand’s Spring 2017 collection was San Francisco based illustrator Jayde Fish he stumbled upon while browsing the social media platform and later tapped to supply gorgeous, whimsical designs.
Jayde took the recurring Gucci motifs like snake and monkey and reinterpreted them in her signature, intricate illustrations. These artworks were then incorporated into prints that made their way to a selection of ready-to-wear and silk foulards.
The highlight? The Italian house further made a visual splash by collaborating with Colossal Media, a leader in handpainted outdoor advertising, to take over a large scale mural in New York City for 2017. The 2,500 sq ft wall, located in the heart of Soho on Lafayette Street highlights the beauty and uniqueness of the almost forgotten art form.
The wall debuted with artwork from Jayde Fish to coincide with New York Fashion Week and continues throughout the year with a variety of other collaborations. In celebration of the wall, a unique Snapchat geofilter, created by Fish, is available in the vicinity of the artwork.
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