Elevated everyday essentials: MUJI unveils its largest Indian store inside Jio World Plaza in Mumbai
NOV 27, 2023 | By Virender Singh
Exemplifying minimalist intuitiveness of its retail repertoire, the Japanese slow living brand MUJI recently debuted its flagship store inside Jio World Plaza, dubbed as one of the most elevated venues for lifestyle and luxury retail in Mumbai’s bustling Bandra Kurla Complex (BKC). With a moniker that literally translates into ‘no-name quality products’, the 12,000 sq ft outlet is MUJI’s largest in India, strategically positioned as a brick-and-mortar oasis for a diverse spectrum of lifestyle and furnishing merchandise, in partnership with Reliance Brands Limited (RBL). Patrons can peruse everyday essentials from cool stationery and apparel to homeware and everything a home needs!
The intentional seamlessness of this outlet’s floor plan facilitates an extensive display of sleep tech, storage needs, and sophisticated apparel. Its structural efficiency incorporates purposeful emptiness, with circular display tables tastefully arrayed in a racetrack layout for many customers to browse simultaneously, and aisles just broad enough for a wheelchair to pass uninhibited.
Patrons are also invited to consult with Interior Advisors who can assist in reconfiguring personal spaces. In another notable first, the store even houses MUJI’s inaugural café, serving a much-needed pick-me-up to counteract occasional spells of shopping fatigue.
From an unpretentious Helvetica typeface to the strong emphasis on recyclable packaging, MUJI eschews extreme extravagance, forging a visual identity that upholds the functionalism of its art director Kenya Hara. His journey from founding the Hara Design Institute to recontextualising MUJI’s bespoke offerings in different geographical locations underscores a commitment to adaptability.
MUJI’s initiation into the Bandra Kurla Complex marks a significant milestone, redefining the approach to consumerism through the lens of simplicity.