#EDIDA 2021: Call for entries—the country’s top product design honour

JUL 23, 2021 | By Team ELLE DECOR India
Nami, part of the Uncommon Threads collection by EDIDA India Designer of the Year 2020 Brian DeMuro and Puru Das of DeMuro Das
EDIDA INDIA 2021—Presented by ICA Italian Wood Finishes, in association with Sunil Sethi Design Alliance

Inviting entries for the 20th edition of EDIDA India 2021, presented by ICA Italian Wood Finishes, in association with Sunil Sethi Design Alliance, the country’s top product design honour! In strategic partnerships Miele, Tejas and Rugiano by DEFURN. Sort through your inventory and share your coolest, most innovative creations for home decor.


The domestic version, EDIDA India, is currently in its 20th year. Felicitating creations across 13 categories, the awards ceremony is conducted in Mumbai, illustrating the best of Indian designers.

Incepted in 2003, EDIDA (ELLE DECO INTERNATIONAL DESIGN AWARD) is the most coveted product design award in the world. EDIDA India prides itself for recognising and giving impetus to local brands that make in India, and provides a global platform to the winners. Winners of our local awards are automatically nominated for the international EDIDA, where all 25 Editors-in-Chief of the ELLE DECOR and ELLE Decoration network join forces to seek out the very best in design. The international awards ceremony takes place during Salone del Mobile and will also be presented live on ELLE DECOR India’s digital platform.

EDIDA India’s legacy is graced by the likes of designers Puru Das, Brian DeMuro Das, Ashiesh Shah, Mangesh Lungare, Ayush Kasliwal, Saba Kapoor, Vritima Wadhwa and more.


Click here to download the participation form!

Scout through our various categories and select the one that best resonates with your products! sharing your designs with the world has never been easier.



To be considered for the international shortlist, winning an EDIDA India is a definite precursor. Let’s help you get acquainted with each of these categories:

Designer of the Year

The winner of this category receives a special showcase for their exceptional portfolio of work at India Design ID and a chance to engage with the finest of the architectural and design fraternity

Interior Designer of the Year

Awe-inspiring concepts for residential and commercial spaces that we’d love to call our own


Fixtures and fittings that delight with their features


Furniture or furnishings that are borrowed straight out of our dreams


Prints, weaves, embroideries and other techniques that entice us


Raise the bar with earthy ceramic, royal granite or playful terrazzo


Pieces that help define a space’s design vocabulary


Utensils and appliances that reinvent your culinary dreams


Lamps and illuminators that dazzle with their brilliance

Student of the Year

We recognise budding potential when we see it, and design schools are a great place to find emerging talent. So if you have what it takes, submit your best projects and you just might win a scholarship to Istituto Marangoni’s Milan campus


Crockery, serveware and cutlery that ensure you dine in style

Wall finishes and coverings

Textured surfaces that engulf you with their spectacular palettes and patterns

Young Talent

For the young hearted and design-spirited under 40, this is your time to come forth and shine. Send us a portfolio of your best product designs that define and distinguish your creative style

Whether you’re a seasoned architect, interior or product designer, young and upcoming creative, a design house, a brand that collaborates with designers, or even a student, these awards are for you! Send in your submissions by filling up the participation form available here: EDIDA 2021 form


Presented by ICA Italian Wood Finishes, EDIDA is the hallmark of recognition for design evangelists worldwide. Representing the highest standards of quality and finesse, ICA celebrates innovation and creativity and has been instrumental in furthering global artistic sensibilities.


Sunil Sethi and his venture Sunil Sethi Design Alliance have supported EDIDA India for the better part of the decade. The brand’s values of recognising top talents and ingenious creations is in sync with that of EDIDA India, making it a truly valuable association. Indeed, Sunil Sethi Design Alliance has also been crafting fabulous trophies for EDIDA India winners for years now!


ELLE DECOR India has chosen one fantastic venue after another to hold the prestigious EDIDA India awards. Some of our favourites include the ones held at the enigmatic Liberty cinema, Royal Opera House, the Convocation Hall of Mumbai University, and Mukesh Textile Mill, to name just a few.

In the past, our winners have had unique opportunities to hone and showcase their talent globally—Istituto Marangoni has offered a scholarship at its Milan campus to previous Student of the Year awardees; and Ambiente Frankfurt has presented the previous winners of the Young Talent award to showcase at the fair in Germany!

Each of these have imprinted memories of a lifetime for all attendees and winners alike, from the design and architecture fraternity who gather at one location to network and applaud good design!

We’ve also had a host of special guests and awardees including Anavila Mishra, Akanksha Deo Sharma, Ayush Kasliwal, Bobby Agarwal, Hafeez Contractor, Prem Nath, Niranjan Hiranandani, Sussanne Khan and Vaishali Shadungale in the recent past, among many more.

Click here to download the participation form right away!

The last date for entries is 10.10.2021

Read all about our winning entries and the creatives who’ve won them here