Design

Sustainable elegance: Sanjana and Sarah Arora delve into Sansaar by D’Decor’s minimalist soft furnishing creations

AUG 3, 2024 | By Team ELLE DECOR India
Esperance Wide by Sansaar by D'Decor; Photograph courtesy Sansaar by D'Decor
Luxe Boucle by Sansaar by D'Decor; Photograph courtesy Sansaar by D'Decor

From billowing curtains to curling up underneath crisp, new sheets, furnishings shape and elevate our interactions with our surroundings. Sansaar, a new brand created under the aegis of D’Decor, aims to marry mindful living with careful craftsmanship through its creations. Plush boucle, sumptuous jacquard and breezy sheer fabrics make a striking appearance within their new collection of home furnishings.

Sanjana Arora, the Business Head of Sansaar and Sarah Arora, the Creative Head break down the brand’s ethos and mission, taking us through how the collection came to life.  Rooted in minimalistic glamour that ranks high on comfort yet does not skimp out on style, their diverse curation of soft furnishing fabrics offers options for upholstery, curtains, blinds, rugs and many more catergories. With Bollywood star Ranveer Singh as the face of Sansaar, the brand aims to cater to conscious homeowners on the search for more mindful, well-crafted creations for their cherished homes.

Sanjana Arora, Business Head at Sansaar by D’Decor; Photograph courtesy Sansaar by D’Decor

 

Sarah Arora, Creative Head at Sansaar by D’Decor; Photograph courtesy Sansaar by D’Decor

What makes Sansaar by D’Décor’s creations stand out? How do they stay true to their commitment towards living consciously?

Sanjana: Sansaar stands out by blending elegant design with a deep commitment to sustainability. Our products are crafted using eco-friendly materials and processes, ensuring every piece contributes positively to the environment. Whether it’s our use of recycled polyester or the use of sheers, each collection reflects our dedication to mindful living.

Matte Jacquards II by Sansaar by D’Decor; Photograph courtesy Sansaar by D’Decor

 

Matte Jacquards II by Sansaar by D’Decor; Photograph courtesy Sansaar by D’Decor

What was the thought process in terms of visuals and functionality for the new collection?

Sanjana: The thought process behind our new collection centred on creating designs that resonate with modern aesthetics while prioritizing functionality. We aimed to offer versatile options like fabrics light blocking fabrics, matte jacquards made from re-cycled yarn, organic cotton, eco-friendly metallic sheens and satin, embroideries and much more that ensures each piece not only enhances interiors but also serves a practical purpose in enhancing comfort and style.

Luxe Boucle by Sansaar by D’Decor; Photograph courtesy Sansaar by D’Decor

 

Matte Jacquards II by Sansaar by D’Decor; Photograph courtesy Sansaar by D’Decor

What are some common mistakes you see homeowners make when picking out furnishings for their homes? How can Sansaar help?

Sanjana: One common mistake is overlooking the environmental impact of materials used in furnishings. At Sansaar, we guide consumers by offering eco-friendly options without compromising on style or performance. We believe informed choices can transform homes into sustainable sanctuaries, and our collections are curated to support that vision.

Luxe Boucle by Sansaar by D’Decor; Photograph courtesy Sansaar by D’Decor

 

Esperance Wide by Sansaar by D’Decor; Photograph courtesy Sansaar by D’Decor

Are there any new home decor trends that have caught your eye lately?

Sarah: Absolutely! We’ve observed a growing preference for minimalist designs and sustainable materials in home décor. Consumers are increasingly seeking products that reflect their values of conscious living, which aligns perfectly with Sansaar’s philosophy. Our upcoming collections will continue to innovate in these areas, incorporating the latest trends while maintaining our commitment to sustainability.

Esperance Wide by Sansaar by D’Decor; Photograph courtesy Sansaar by D’Decor

 

Matte Jacquards II by Sansaar by D’Decor; Photograph courtesy Sansaar by D’Decor

What are the various ways through which one can elevate their home with the help of furnishings by Sansaar?

Sarah: Sansaar provides homeowners with a range of possibilities to elevate their spaces. From our richly textured weaves to the delicate transparency of sheers, our fabrics are designed to enhance one’s space by adding a touch of luxury. Each product is a testament to our commitment to quality, innovation, and sustainable living.

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