; BoConcept opens its biggest flagship store in the capital city of Tamil Nadu

Design

Namma singara Chennai!—Reflecting global suave trends and Scandinavian styling concepts, BoConcept opens its biggest flagship store in the capital city of Tamil Nadu

AUG 9, 2022 | By Kashish Kaushal
The design takes cues from the brand’s collection, using wood, stone, and plants for a warm, biophilic-enhanced setting; Photograph courtesy BoConcept
Contrasts of steel and concrete are softened by drapery, giving permeable privacy to the heart of the store: the area dedicated to BoConcept Interior Design Service; Photograph courtesy BoConcept
Each BoConcept store is designed by the BoConcept Design team to reflect the current global mood & style trends; Photograph courtesy BoConcept
BoConcept transforms living, leisure and workspaces into more extraordinary places; Photograph courtesy BoConcept
BoConcept has grown into the world’s most global furniture retailer, with stores in 65 countries spanning six continents; Photograph courtesy BoConcept
Built with passion and persistence, the brand’s mission is to become the number one recommended interior retail brand globally and with its clean lines and chic style; Photograph courtesy BoConcept
Each designer delves into the customer’s specific needs and lifestyle. The designer then takes measurements and develops detailed plans in-store; Photograph courtesy BoConcept

Design enthusiasts! We have good news for you—famed worldwide for its luxury furniture, BoConcept launched its biggest flagship store. Located in the upscale Khader Nawaz Khan Rd, Palace Road, Chennai, and pioneered by Zoe Concepts Pvt. Ltd. , the store consists of 24 studios, each showcasing different design concepts for living, dining, bedroom and home office spaces. 

Just like all their other stores in the country, they offer free interior consultations through their inhouse design consultants that have undergone training in styling and space planning. The brand also embodies practicality with a lot of its furniture being functional and expandable. 

The Metropolitan style of the store comes from the big-city lifestyle of the upscale metropolis; Photographs courtesy BoConcept

 “We are proud to open our biggest store in India. With this launch, we are furthering our vision of the Indian furniture market. With more than six years and seven stores in India, we see the demand for aesthetically customised and functional furniture has increased,” shares Navin Khanna, Director, BoConcept India. 

“BoConcept’s philosophy is to have home designs that are made easy, have endless options, and actually reflect every individual’s personality. This simple philosophy is probably what makes it such an international favourite. There is a lot of acceptance of Scandinavian designs—the modernist approach that we have. We are encouraged by the realisation among buyers that there’s more to furniture than what looks good,” he continues.

BoConcept started as a small furniture company in 1952 by Jens Ærthøj and TageMølholm, in a sleepy town in Denmark; Photograph courtesy BoConcept

The 65-year-old Danish furniture manufacturer features products based on the principles of comfort and modern aesthetics by internationally acclaimed designers like Karim Rashid, Henrik Pedersen, Morten Georgsen and Anders Nogaard. BoConcept Chennai store is designed in BoConcept’s Store Ekstraordinær concept. The design takes cues from the brand’s collection, using wood, stone, and plants for a warm, biophilic-enhanced setting.

Carefully curated to adhere to international standards, BoConcept believes that its designs should never come at a cost to its customers’ individuality or lifestyle; Photograph courtesy BoConcept

Contrasts of steel and concrete are softened by drapery, giving permeable privacy to the heart of the store—the area dedicated to BoConcept Interior Design Service where consumers can receive tailored advice, discuss needs and browse BoConcept’s vast collection of materials and colours.

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