Baby’s day in—keeping the style quotient high, essentials for your kids from Baby Jalebi are sure to make parenthood easy

MAR 15, 2022 | By Kashish Kaushal
With easy to carry secure handles, the Baby Bassinet is perfect for babies from birth to approximately four months; Photographs courtesy Baby Jalebi
The 100% organic cotton bassinet bumper and sheet are removable; Photographs courtesy Baby Jalebi
Baby Jalebi’s products are designed and manufactured using the highest quality materials to ensure that you have all the best gear and tools for the first lovely and fun year of the baby’s arrival; Photographs courtesy Baby Jalebi
Baby bassinets with stands are convenient to use and perfect for the baby's first few months; Photographs courtesy Baby Jalebi

In a world full of compromises, we make none! Especially when it comes to our little ones, the hands that rock the cradle, rule the world and leave no stone unturned to give the best of everything. Underlined with a sense of innocence in sync with mindfulness, the need to build a safe, playful sanctuary for the little ones becomes paramount in their first few years! Leading this cuddlesome conversation in the right direction is the online platform Baby Jalebi—that guiding light for parents who are always eyeing for essentials for their kids!

The SwitcheRoo-Baby Nest is ideal for transitioning into a bed when your toddler is ready; Photographs courtesy Baby Jalebi

The birth of Baby Jalebi

A curated edit of made in India products and founded by then childhood friends and now sisters-in-law Gunia Chopra and Rati Nehra, Baby Jalebi launched online in 2015 giving the parents from across India ample reasons to add to their carts with ease. After all, shopping is well done only if it is hassle-less and more fun, like gorging on those piping hot, sweet jalebis, isn’t it?

Then of course, the quirky brand name is rooted in an evidently sweeter narrative! When co founder Rati had her first daughter Leela, she realised how parenting and being a new mom makes you feel an immense amount of love and sweetness but also sometimes finds you whirling around in spirals. Hence, Baby Jalebi was coined. A mingle of indian and international, the brand name inspires the never ending, all consuming love you experience those first few months. 

To be used over baby’s crib, bassinet, or just as a feature in any corner, Rainbow Canopy dramatically changes the look of your nursery; Photographs courtesy Baby Jalebi


Reversible cot bumpers bring coordinated, stylish design to the kids nursery; Photographs courtesy Baby Jalebi

“Our generation and new parents have so much access to information, they know exactly what they want and never compromise on products for their children. Watching the brand’s growth over the last few years has been inspiring for us and keeps us going. We love receiving customer photos and feedback!” divulges Nehra.

The latest sleep station has been made keeping the first year of a baby’s life in mind; Photographs courtesy Baby Jalebi

Give me more!

At the outset of the birth of Baby Jalebi, beds and beddings found the limelight. Over the years the brand bloomed into a big box of adorable essentials, from diaper bags, changing station and caddy to newborn must-haves like bibs, swaddles, burp clothes, bassinets, backpacks, storage bags, playmats and more. 

In 2020, Baby Jalebi introduced kids’ face masks, too, with their recent addition being Boondi, a winsome clothing line for children aged 0-3 years.

Create a safe, secure and comfortable space for your baby while co-sleeping; Photographs by Baby Jalebi

The celebrity club

With a new tribe of parents in the Indian entertainment industry, including names of Sania Mirza, Kareena Kapoor, Dia Mirza, Kalki Koechlin, Sameera Reddy and Soha Ali Khan, Baby Jalebi is gaining ground for its kid-lectic variety as the need for holistic baby-friendly brands mushrooms in India! 

Click here to shop from their exquisite collection!