Jewellery like art: atelier Zoya from the House of Tata opens a new store in Kolkata

In a momentous celebration of its storied legacy, atelier Zoya, from the House of Tata, marked the grand opening of its twelfth boutique—and its first in East India. Zoya’s leadership in India’s luxury jewellery market stands as a testament to its distinguished design language that seamlessly blends inspiration from India’s rich craft stories with contemporary sophistication.

Elevating fine jewellery into wearable art, each rare creation from Zoya celebrates the journey of its muse—the Zoya woman—to her most authentic self. Zoya consistently presents fresh and vibrant collections, featuring patented stone cuts, effervescent colour combinations, diamonds in rare cuts, autograph designs and distinguished silhouettes

Nestled in the cultural heart of Kolkata on Shakespeare Sarani Road, Zoya’s new flagship boutique finds its home in a beautifully restored 125-year-old heritage bungalow. This haven of sophistication celebrates the elemental feminine, mirroring the journey of its muse—the Zoya woman—with elegance, resilience and timeless grace. The store’s interiors, adorned in pearl white and blush, exude understated feminine elegance. Handcrafted visual displays by local artisans pay homage to traditional craftsmanship while seamlessly integrating modern design elements.

Intimate spaces invite guests to leisurely exploration, fostering a sense of personal discovery and reflection, complemented by Zoya’s warm hospitality of gourmet coffee and hors d’oeuvres. A private lounge and discussion rooms provide a relaxed setting for bespoke consultations, allowing clients to work closely with Zoya’s master designers to create custom pieces that resonate with their unique stories.

Launched by celebrated author Twinkle Khanna, along with CEO of Titan’s jewellery division, Ajoy Chwala, it reimagines luxury with exquisite artistry and meaningful design, unfolding leisurely into a gallery of meaningful treasures for her bijoux box.

“Zoya finds a perfect home in Kolkata, where modern luxury meets rich cultural heritage. Reflecting the spirit of being ‘alive,’ Zoya celebrates the timeless journey of women in a city that truly appreciates art and culture,” said Ajoy Chawla.

At the heart of this design is a celebration of the Zoya woman—strong, independent, and free-spirited. Zoya’s jewellery resonates with her inner world, reflecting moments of personal discovery and empowerment, with intricacy and innovation that makes each creation a testament to the brand’s artistic vision and technical prowess.

Akin to an art gallery, Zoya Kolkata is a new gateway to timeless luxury, an invitation to spend leisurely “me-time”  indulging your love for fine jewellery and discovering the rich narratives that inspire these modern treasures.

At the launch, Twinkle Khanna wore Zoya’s ‘An Autumn Breath’ necklace from its signature collection ‘Alive’. This exquisite piece showcases a 9-carat lemon quartz in the brand’s iconic Bloom Cut™️, accentuated by a swirl of diamonds, rhodolite garnets, citrines, and tourmalines.

These vibrant elements come together to embody the dynamic, ever-evolving spirit of the Zoya woman. Twinkle’s selection of this striking necklace, paired with rings and earrings from the same collection, perfectly captured the vibrant spirit of the celebration shimmering through Zoya’s masterful creations in fresh, unexpected colour combinations and unique gemstones.

To know more about Zoya, visit zoya.in