Asian Paints opens Gujarat’s first Beautiful Homes Studio in Surat

Leading the way with trendsetting innovation and ability to transform living spaces, Asian Paints has opened a new destination for interiors and decor enthusiasts in Surat. First in Gujarat and third in India by Asian Paints, the new Beautiful Homes Studio is set to serve as the gateway to transform the decor landscape in the western Indian region. Sprawling over 13,000 sq ft, across three floors, the store features an assortment of timeless products, meticulously curated collections with diverse options to choose from. 

Bespoke pieces in marble, leather, and exotic woods showcased in the Luxe Furniture 3 collection are designed to make a statement in any space. The Ador fabrics range offers textured and patterned collections perfect for curtains and upholstery. The Pure Royale and The Pure Concept extend design-forward fabrics with features like Boucle embroidery, bamboo-based textiles, and signature linens. Debuting with the INK 0.1, INK 0.2, and Pierre Frey wallpapers, the studio emphasises on handmade designs by artisans from Jaipur and luxurious materials like jute, vinyl and raw silk.

“Surat, with its vibrant entrepreneurial spirit and evolving lifestyle aspirations, emerges as a compelling choice for our first Beautiful Homes Studio in the state. This dynamic city harmoniously intersects tradition with modernity, and reflects an increasing demand for bespoke and sophisticated home decor solutions. With this launch, we aim to offer Surat’s discerning homeowners a curated selection of luxury furnishings and innovative in-store experiences. By introducing a comprehensive, one-stop destination for home decor excellence in Western India, we are not only redefining the aesthetics of living spaces but also delivering the delight of a seamless journey towards creating dream homes,” says Amit Syngle, MD and CEO Asian Paints Ltd. 

What sets the store apart is the innovative use of technology in enhancing in-store experience. Patrons can explore the different products not on display and visualise them in home settings with the use of tablets. QR codes on bedding packaging provide access to detailed product videos, offering a tidy and hassle-free environment. The store poses as a manifestation of the brand’s commitment to innovation, quality and design retail satisfaction, defining its unique position in the design landscape of India.