Architect and Designer Nisha Mehta crafts her first flagship store, Muse, in South Bombay
OCT 11, 2019 | By Vedika Nair
Nestled in a heritage structure in SoBo, is architect and designer Nisha Mehta’s first flagship store, Muse. With an ever-evolving career from interior decorator to textile designer and eventually, to the commanding force behind the renowned jewellery brand Nisha M, she thought it was befitting to ally her love for all things home and jewellery, which birthed Muse, The Concept Store.
With design and immersive retail experience as its focal point, Muse stands out for thoughtful, personal and unique gifting. Patrons can choose from a wide range of ethnic, geometric and handcrafted products sprawled across the double-height 1000 sq. ft. layout. The store personifies a subtle charm with its minimal and elegant decor. Its facade borrows cues from the tranquil structures of Santorini with its white and blue tones. The store also features a double-storey arched glass doorway, modern industrial style flooring and a serene terrace overlooking the cityscape lending timeless allure to the space.
The restrained palette acts in perfect contrast with the vibrant collection on display. With every interior element carefully curated, Muse is the perfect store for personalised gifting. It prides itself on making gifting an experience so inspiring and joyous, that it’s an occasion in itself. This concept store also offers an in-house collection of fine prét jewellery, silver, ceramic and leather homeware, sculpted artefacts, artisanal chocolates, and an array of accessories creatively themed to the occasion…