Anindya Das Gupta: Name to know

Anindya Das Gupta’s products are the perfect culmination of form and function. His Godrej Design Lab 2016 product, Buoy Lamp, showcased at India’s definitive design week India Design ID in New Delhi, generated much intrigue for its ingenious concept and simple execution. Having studied architecture from Jadavpur University in Kolkata and with a Masters degree in Product Design in Furniture from NID, the young creative is now working at VIP Industries in Mumbai.

Talking about his earlier work, he says, “My father is a commercial artist and so I was drawn towards this field since an early age. I love participating in different contests and when I came across Formabilio Design Contest two years ago, I submitted Loto, a modular table that can be configured into different settings.” The easy to manufacture flexible seating system can be made into a small table, converted into a bench or outdoor seating by playing around with its detachable parts. “I sent the sample to Formabilio in June 2014 and they made the prototype in Italy. By October 2014, it was launched,” avers the designer.

For the GDL finalist Buoy Lamp, the idea was to provide illumination according to various needs. “When you are reading or sitting together with friends, you require different kind of lighting. For this, I wanted to create a lamp that was sleek and modern as well as something that can be easily manufactured,” shares Anindya. With a clean geometry of a rectangle box, soft edges that add to the friendliness of the product and the inside wooden unit that can be moved up and down to modify the illumination, he started with the first level of prototyping. Post brainstorming and reducing the size of the lamp with feedback from Godrej, the final product was completed in three months.

“GDL is a great platform for young designers. While we are exposed and influenced by the West, this contest gives importance to products that are contextual to India,” states Anindya. Currently working on a space saving unit, which converts from a coffee table into a dining table, Anindya will soon move it from the concept stage to prototype.

Entries for Godrej Design Lab 2017 are now open! Head to www.godrejdesignlab.com for more details

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