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    • Design

    A Sculptural language: I’m D’sign and I’mX with Mariana Cunha Guimarães design IDUS’s furniture store in New Delhi

    NOV 25, 2023 | By Hitakshi Nagda
    Simplicity wraps sophistication with spatial sections that connect the patrons visually to the store; Photography by Ankush Maria
    The textures merge with the shades to define the nature of the store; Photography by Ankush Maria
    The muted curved walls create a flow through the store, offering a backdrop to the furniture pieces; Photography by Ankush Maria
    Every corner of the space feels like a phenomenon but at the same time, a character to builds up; Photography by Ankush Maria

    Within the many walls and windows, every corner holds an idea with which a space shapes itself into design. The perception of design travels beyond the idea of just viewing it, rather it conveys a way of experiencing it.

    IDUS, a 10,000 sq ft retail store in New Delhi unveils the idea of merging the concept of space and experience, conceptualised and designed by I’m D’sign and I’mX with Mariana Cunha Guimarães.

    This space is a blend of how we experience the space and not just observe it; Photography by Ankush Maria

     

    The muted curved walls create a flow through the store, offering a backdrop to the furniture pieces; Photography by Ankush Maria

    Blurring the boundaries 

    IDUS, a furniture store that reimagines the concept of fine living, exhibits a sonorous play of textures. The ceiling guides the store with curved floating walls that welcome you to experience design almost in a way that speaks to you. The principles of Sciography showcase how this retail store lets the vast area create a continuum to the space.

    With muted curved walls creating a flow through the store, they offer a backdrop to the furniture pieces. A new story spirals around each furniture, entailing the exploration of design that gains a new perspective with each look. 

    While the patrons experience the eye-catching pieces, they also connect with the surroundings; Photography by Ankush Maria

    The sculptural flow

    With an extensive store, the whole space is bound into small segments that divulge into different themes. Every nook and cranny of the space feels like it’s enveloped into a phenomenon but at the same time, gives room for a character to build up.

    A touch of simplicity wraps sophistication with spatial sections that connect the patrons to the visual elements of the store. 

    Every corner of the space feels like a phenomenon but at the same time, a character to builds up; Photography by Ankush Maria

    The language of design

    Ditching the common concepts of stores, IDUS emerges in a rather different way, where patrons explore each piece with a unique design language. Every blend of textures and shades with its volume and sculptural design, define the nature of the store.

    The textures merge with the shades to define the nature of the store; Photography by Ankush Maria

     

    The huge windows let the light reflect upon the furniture, adding to the visual elements; Photography by Ankush Maria

    And as you move around, traversing through the furniture pieces, the flow of visuals greet you at each step while ideas make their place in every corner.

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