3 reasons to visit UrbanLadder’s new offline store

JUL 11, 2017 | By Ayman Contractor
L-R: This new store marks the company’s first venture into the offline market; The installation wall in collaboration with Restore Design, featuring their most popular items; Co-founders Ashish Goel and Rajiv Srivatsa at the store launch; The store will also be the primary hub for new collections and product collaborations, like this collection of decorative accessories by Mela Artisans; Left: The new carpet range by UrbanLadder. Right: The store has a wide variety of bedroom furniture.
Browse through the best UrbanLadder has to offer with the opening of their first experiential store in Domlur, Bengaluru. This experience centre marks the e-commerce brand’s first venture into the offline market. We give you three concrete reasons why you should visit the store now:
1. Interiors that offer the whole package
Spread over two floors, the store was designed by Bengaluru based Restore Design, founded by Anirudha and Lisa Mukhedkar. The ground level shows different living, dining and kitchen furniture offerings while the second level focuses on bedroom and home office options. There is also a space dedicated to conduct workshops and talks on home decor and design.
The entrance has a stunning installation by EDIDA Designer of the Year 2012 Gunjan Gupta called The Muda Throne. The New Delhi based designed crafted the sculpture to capture India’s struggle to stick to its roots while making way for the new. Her main inspiration is of course, the humble muda or bamboo/wicker stool, a constant fixture still in homes across the country.
2. Popular and new collections
The store will also be the primary hub for new ranges and product collaborations. The current partnership is with international luxury brand, Mela Artisans, bringing them to India for the first time with a range of decorative accessories. An upcoming collaboration is with the EDIDA Designer of the Year 2016, Ashiesh Shah, which will see him design four collections for the company.
A new in-house carpet line and two new Renaissance inspired furniture ranges launched first in the store. Apart from these, UrbanLadder’s bestselling collections like Mahe and Malabar are also on display.
3. Innovative use of technology
In August, UrbanLadder also will be a VR platform set up to give the customers the most comprehensive visualisation of their space. This will allow consumers to see how each product will look in their space and explore more options hassle free.
Co-founder Ashish Goel poignantly sums up their bold move into the offline market, “Over the course of the next twelve months, every customer should turn around and say that we have reinvented the way furniture retails in this country.”
Address: 272, Intermediate Ring Rd, Amarjyoti Layout, Domlur, Bengaluru 71.
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