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    An iconic partnership: Hafele welcomes Sachin Tendulkar as brand ambassador

    APR 23, 2024 | By Team ELLE DECOR
    From Left to Right: Ms. Varsha Acharya (Senior Designer – Design Centre, Hafele India), Ms. Amruta Pawar (General Manager – Digital Marketing and Strategy, Hafele India), Ms Soni Kalyanmole (Deputy Manager – Design Centre, Hafele India), Mr. Venkataraman Ramachandran (Vice President - SRT Sports Management), Mr. Frank Schlöder (Managing Director, Hafele South Asia), Mr. Nilesh Dave (Executive Director, Hafele South Asia), Mr. Athul Pillai (Vice President - SRT Sports Management), Mr. Krishna Singh (Director - Supply Chain Management, Hafele South Asia), Sachin Tendulkar, Ms. Padma Gupta (Director – HR, Customer Experience and Strategy, Hafele South Asia), Mr. Ashish Sinha (Director - Finance And Operations, Hafele South Asia), Mr. Janit Desai (Vice President - SRT Sports Management), Ms. Shweta Rangra (Head – Marketing, Hafele India), Mr. Harshal Mundhe (Head – Category Management), Mr. Harsh Shah (Managing Partner & Chief Digital Officer – VML) and Ms. Sanya Bhuta (Senior Manager – Brand Communications, Hafele India); Photograph courtesy Hafele

    Any space—however big or small—can be designed to be an immaculate fit for your needs, as well as fulfil your inner aesthete’s wants. The right design solutions have the ability to elevate your space and lend it a legacy worth cherishing. Hafele, a global leader in the interior solutions segment, has been building this legacy internationally in design for over 100 years.

    Sachin Tendulkar
    From Left to Right: Ms. Varsha Acharya (Senior Designer – Design Centre, Hafele India), Ms. Amruta Pawar (General Manager – Digital Marketing and Strategy, Hafele India), Ms Soni Kalyanmole (Deputy Manager – Design Centre, Hafele India), Mr. Venkataraman Ramachandran (Vice President – SRT Sports Management), Mr. Frank Schlöder (Managing Director, Hafele South Asia), Mr. Nilesh Dave (Executive Director, Hafele South Asia), Mr. Athul Pillai (Vice President – SRT Sports Management), Mr. Krishna Singh (Director – Supply Chain Management, Hafele South Asia), Sachin Tendulkar, Ms. Padma Gupta (Director – HR, Customer Experience and Strategy, Hafele South Asia), Mr. Ashish Sinha (Director – Finance And Operations, Hafele South Asia), Mr. Janit Desai (Vice President – SRT Sports Management), Ms. Shweta Rangra (Head – Marketing, Hafele India), Mr. Harshal Mundhe (Head – Category Management), Mr. Harsh Shah (Managing Partner & Chief Digital Officer – VML) and Ms. Sanya Bhuta (Senior Manager – Brand Communications, Hafele India); Photograph courtesy Hafele

    Its Indian subsidiary, Hafele India’s history is a story of understanding the functional requisites of a diverse market, and catering to those needs across architectural and accessorising segments, leading to its strong presence in India since 2003. 

    Resonating with Hafele’s brand purpose, “Maximising the value of space. Together,” their collaboration with the stalwart of cricket, Sachin Tendulkar, as their brand ambassador is a collation of legacies of design and sportsmanship. Revered internationally as the ‘God of Cricket’ and recognised world-wide for his outstanding performance over a career spanning 20 years, Tendulkar embodies excellence, integrity and a relentless pursuit towards perfection—values that resonate deeply with Hafele.

    Sachin Tendulkar
    Photograph courtesy Hafele

     

    Sachin Tendulkar
    Photograph courtesy Hafele

    With a deep passion for cooking for his loved ones, Mr. Tendulkar says, “I am very happy to be partnering with Hafele. We embarked on this journey because we felt there’s a great value match between our teams. I have been passionate about food and cooking, and a good kitchen is what enables delicious joys for every family. The brand philosophy of maximising the value of space stood out to me. I look forward to this relationship.” 

    Sachin Tendulkar
    Photograph courtesy Hafele

    It is this passion that makes him a perfect fit for the brand. Who better than Sachin Tendulkar to bring out their contemporary interior solutions to the forefront and highlight their efficient functionality, cutting edge technology and enhanced aesthetics. 

    Sachin Tendulkar
    Photograph courtesy Hafele

    Hafele’s brand purpose inspires them to constantly craft holistic and sustainable environments for their customers where they can enjoy the multiplied benefits of their living and working spaces. This philosophy, in conjunction with Mr. Tendulkar’s values make it a match made in “kitchen”.

    Sachin Tendulkar
    Photograph courtesy Hafele

    The partnership between Hafele and Sachin Tendulkar marks the beginning of an extraordinary chapter for both parties, and the most exciting one for us design enthusiasts.

    Read also: IOTA Furniture houses an outstanding range of products with its X factor Collection at its flagship store in Delhi