Design

Give your home a makeover with Sirca Paints’ corsage of shades and surface coatings

JUL 2, 2020 | By Paahini Agarwal

Sirca Paints India, one of the leaders in northern India for wood coatings, was first seeded in January 2006 as Sircolor Wood Coatings in New Delhi. The vision headed by Sanjay Agarwal, Apoorv Agarwal and Gurjit Singh Bains has evolved over the last 14 years with the trio’s passion for paints and surface coverings.

Initially, the establishment sourced PU products from Italy and Korea, repackaged and retailed them through their dealer network. And now, it has expanded its network to southern and western India as well and added 10 branches across the country.

With the core belief of having a distinct global presence in the industry, Sirca Paints’ aim is to build healthy customer and stakeholder relationships by providing products that are built on solid research and quality testing. The venture believes that the home is one of the most aspirational assets today and with the help of its paints as well as coatings—which are the perfect coverings for wardrobes, furniture, kitchen cabinets and more—it enjoys a distinct advantage.

The coatings, in particular, are sourced from Italy, while an inhouse manufacturing unit in Haryana produces melamine, NC products and a wide range of economical PU. Most recently, the brand has announced the launch of anti-bacterial surfaces that are ideal for use in our current times.

It goes to show that over the past 14 years, the brand has managed to offer relevant products, proving that years of experience in tirelessly delivering excellence without compromising on quality truly breathes life into homes.