Anchored in fluid space

TMT bars, galvanised steel and a workshop with tools aplenty? At Objectry’s store in New Delhi, the act of making takes centre stage

30 Jan 2026

Namrata Dewanjee

The plumb line is humanity’s most enduring tool of measurement, first documented nearly four millennia ago during the construction of the pyramids. At Objectry’s newly opened store on MG Road, New Delhi, it hangs suspended at the very centre of the space. For a brand that has spent the last ten years resisting fixed categories and celebrating the intelligence of the hand, this ancient instrument of precision becomes a sigil of its values. Founded by Aanchal Goel, Objectry has always occupied a fluid territory of functional aestheticism. Over the past decade, its creations have slipped across typologies guided by curiosity. The new store marks a moment of pause and recalibration. Designed in collaboration with Ishaan Bharat (Osheen), founder and creative director of Sector Form, the space is conceived as a single continuous flow. “We didn’t want to close it up into separate sections with permanent partitions, but rather have everything merge into each other with multi-purpose movable partitions,” says Ishaan. Their shared way of working, “thinking in 2D and designing in 3D”, became the conceptual backbone of the project, allowing ideas and materials to lead the spatial orientation.

Through placement and movement, the circulation of the store guides one through a series of discoveries; Photography by Lokesh Dang

Seemingly unconventional elements drawn from New Delhi’s streetscape, like TMT bars, galvanised and corten steel, cane and raw wood, are utilised with deliberate restraint. Wooden block step walls function simultaneously as spatial dividers and concealed inventory storage. Sheer curtains mounted on circular rails create a gesture of thresholds while doubling as dynamic surfaces for projection. At the heart of the store, directly beneath the plumb line, a circular mirror and ramp-like platform hosts what they call “objects in performance.” Here, everyday elements are animated through placement and movement, removing the distance between exhibition and use. The layout collapses the front and back of the act of making: a visible workshop foregrounds labour and process, while dining and display zones celebrate the afterlife of the finished object. The space carries a latent shape-shifting quality where the walls can move, sections can dissolve and large areas can be cleared for gatherings, workshops or performances. Is this the new manifesto for how we retail design? A living environment that serves as a provocateur of ongoing dialogue between material, maker and patron.