What happens when design crosses borders without losing its accent?
When HTL made its Indian debut in late 2022, it did more than enter a new market. It arrived with three international furniture brands, each with a distinct design language and a shared commitment to European craftsmanship. Domicil and Fabbrica from Germany, alongside Corium from Italy, introduced Indian audiences to furniture shaped by material intelligence, cultural depth and modern sophistication.
Their arrival coincided with a moment of recalibration within India’s furniture landscape. As discerning consumers began to seek experiences rather than transactions, HTL responded by reimagining how global design is encountered. The brands established immersive shop-in-shop environments within trusted retail destinations, allowing furniture to unfold as complete design narratives rather than isolated pieces. Spanning over 5,000 sq ft, these spaces now extend across 32 stores in 15 cities. By presenting international design through distinct yet complementary perspectives, HTL demonstrates that great design, much like compelling ideas, transcends geography while remaining deeply rooted in its origins.
